BM564 Enterprise & Entrepreneurship: Business Plan Presentation

This presentation outlines a sustainable business plan, focusing on an innovative UV towel dryer. It details the motivation for choosing this business, the idea generation process, and feasibility studies conducted. The presentation covers the product/service details, potential market opportunities, industry attractiveness, and the overall vision for the business. Key aspects include identifying a profitable market, brainstorming offers, setting targets, and market testing. The ultimate goal is to establish the organization as a market innovator through the launch of innovative products and services. This presentation provides a business plan example for students. Desklib is a platform which provides all the necessary AI based study tools for students.

Enterprise and entrepreneurship

Table of content
Introduction
Motivation for choice of business
The process you went through to generate this business idea
Feasibility studies conducted
Details of the product/service to be offered
Potential market opportunities
Attractiveness of the industry
Vision for your business

Introduction
This presentation aims to develop sustainable business
plan which covers an innovative product in the market.
This presentation will be discussing the background of
selecting a product and services.

Motivation for choice of business
Some important motivation factors for choosing
business as a career option are mentioned below:
Making a difference in the world
Satisfaction of doing something great
Personal growth and accomplishment
Helping others in order to achieve their goals

Process for generating business
idea
Process for generating business idea is mentioned below:
Find the sweet spot
Generate ideas
Evaluate and prioritise
Hypothesis
Validation

Feasibility studies
It can be conducted with the following of steps which are
mentioned below:
Conduct a preliminary analysis which helps to screen the
project ideas before any investment, efforts, time, etc.
Prepare a projected income statement in order to found
expected income growth curve. It is including direct and
indirect costs both.

Details a product or service to be
offered
This business plan is prepare for
the purpose of providing towel
driver that covers disinfects
towels with UV light.
UV towel dryer are very helpful
in dry clean that have a
capability to dry hands.

Potential market opportunities
For potential market opportunities there are some steps
which need to be followed by businessmen that are
mentioned below:
Identifying a profitable and large market
Brainstorming of offer
Setting of targets
Test market opportunity

Attractiveness of industry
This can be done with the help of following points:
Market size
Market growth
Cyclicality
Competitive structure
Barriers to entry
Industry profitability

Vision of business
The important vision of business is to become the most
innovative organisation in the market.
This will be accomplished only with the help of launching
some innovative products and services in the market.

Conclusion
It can be concluded from the above discussion that a
business plan is very important for an entrepreneur want
to launch a new product in the market. It is necessary for
every individual to understand the importance of business
in today's market as they will get many benefits if they are
choosing business as a career option.

REFERENCES
McKeever, M.P., 2018. How to write a business plan.
Nolo.
Teichgraeber, H. and Brandt, A., 2017, November.
Identifying and evaluating new market opportunities with
capacity expansion models. In Stanford Clean Energy
Finance Forum (pp. 1-12).
Ilyash, O., and et.al., 2020. Evaluation of enterprise
investment attractiveness under circumstances of
economic development. Bulletin of Geography. Socio-
economic Series, 47(47), pp.95-113.

Thank You