Enterprise and Entrepreneurship: Business Plan, Vision, and Analysis

This presentation provides an overview of a business plan for a new enterprise, focusing on the motivations behind the business choice and the process of developing the business idea. It employs the STP model to assess segmentation, targeting, and positioning, along with feasibility studies to evaluate the product offering. Potential market opportunities are identified using the PESTLE analysis, considering political, economic, social, technological, legal, and environmental factors. The attractiveness of the industry is evaluated using Porter’s Five Forces model, examining competitive rivalry, supplier power, buyer power, the threat of substitution, and the threat of new entrants. The business's vision is centered on delivering quality and exceptional customer experience to foster customer satisfaction and enhance its reputation. The presentation concludes by emphasizing the importance of attracting new customers in the market. Desklib provides access to similar solved assignments and past papers for students.

Enterprise and Entrepreneurship

Table of contents
• INTRODUCTION
• Motivation for business choice
• Process of business idea
• Feasibility studies
• Potential market opportunities
• Attractiveness of industry
• Vision of business
• CONCLUSION
• REFERENCES

INTRODUCTION
The enterprise defines about the new business which
is established for the purpose to earn revenue and
profits by taking advantages in the market.

Motivation for business choice
The choice of business work is founded by the
owner itself as they were keen for entering into
the market of UK when they saw the favourable
need

Process of business idea
They have to go through a thorough research of the
market before introducing their business.
Segment
Target
Position

Feasibility studies
This is explained with the help of a model named
STP which helps in evaluating the product offered
by the factors like –
• Segmentation
• Targeting
• Positioning

Potential market opportunities
The market opportunities are identified through
application of a model named PESTLE analysis such as -
• Political
• Economical
• Social
• Technological
• Legal
• Environmental

Attractiveness of industry
The attractiveness is denoted by the Porter’s five forces
model which is used in order to know the competitive pressure
of industry its categories are like –
• Competitive rivalry
• Supply power
• Buyer power
• Threat of substitution
• Threat of new entrants

Vision of business
The vision made by the business is to serve
quality and customer experience so that they
can satisfy the wants of their customers as well
as earn more reputation from them.

CONCLUSION
This presentation concludes with the explanation of the Business Plan which analysis that the business should
focus more into attracting the attention of new customers in the market.

REFERENCES
Cunha Filho, M.A.L., 2022. Configuring absorptive capacities through organizational practiced routines: evidence
from Brazilian digital technology-based SMEs. Journal of Small Business & Entrepreneurship, pp.1-37.
Deberdt, R. and Le Billon, P., 2022. The Green Transition in Context—Cobalt Responsible Sourcing for Battery
Manufacturing. Society & Natural Resources, pp.1-20.
Valentinov, V., Van Assche, K. and Hermans, F., 2022. Toward a digital transformation of the theory of the firm:
Emergence as framework for organizational sustainability. Canadian Journal of Administrative Sciences/Revue
Canadienne des Sciences de l'Administration.

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