BM564 Enterprise and Entrepreneurship: Sustainable Business Plan Pitch

This presentation outlines a sustainable business plan for a new enterprise, covering key aspects such as the motivation for choosing the business, the process of generating the business idea, feasibility studies conducted, details of the product/service to be offered, potential market opportunitie...Read More

TITLE
Enterprise and Entrepreneurship

TABLE OF CONTENT
INTRODUCTION
Motivation for choice of business
The process you went through to generate the business idea
Feasibility studies conducted
Details of the product or service to be offered
Potential market opportunities
Attractiveness of the industry
Vision for your business
CONCLUSION
REFERENCES

INTRODUCTION
 Enterprise is a small company or business it includes activities of
managing companies and business also. An individual who develop
new business by taking risk and enjoying rewards is known as
entrepreneur. As it is commonly known as an innovator, source of
new ideas business procedure goods and services. Entrepreneur plays
an important role in an economy by applying skills and initiative
necessary to satisfy needs by proving new ideas to market.
Entrepreneur became successful by taking on the risk of a start up
and is rewarded with fame, name and opportunities.

MOTIVATION FOR CHOICE OF
BUSINESS
 As fast food become more and more popular every year. Despite the
rising concern about health in the society, specific sector goes higher and
higher in growth every year. There are certain factors that motivate for
selecting food industry business are market competency, easy customer
adaptability, large customer attractiveness. At present environment
audience are interested to spent huge part of their income on trying
different food items to taste. Today people are become foody so the
chance of business growth in the respective industry is more. The main
aim of every business is to earn maximum profit

THE PROCESS YOU WENT THROUGH
TO GENERATE THE BUSINESS IDEA
 Focus on your core product: the core opportunities that
are which was identified according to market trend social
environment as well as comic conditions of the United
Kingdom. The core product which was identified
belongs to hospitality industry any food & beverage
sector that is restaurant.
 Keep your pitch simple: In concise and attractive manner
we create our market in this industry.

CONT.
 Map it: Mapping is to be done by restaurant after doing deep research and
survey.
 Planning: Time to time planning is require to be done to set the business
properly as it require to plan in effective and efficient manner.
 Utilize marketing tools that work best: The best available options are selected
by the organisation to create awareness in market and to promote business.
Different mode of advertising is use like Social media, new paper, and local
advertisement on Televisions etc.
 Implement a plan of action: The action that is set to perform is implemented
in the same manner as they are set so that it give positive result.

CHANCES OF SUCCESSFUL
 It’s not easy to get success in restaurant industry. Most of the
restaurant does make their past in initial year and 85% go out of
business within five years. The big market diversifies with big
enough niches demanding new accessibility, concepts and
packaging. There are many trend related to fortified , vegan,
organic, gluten free, health and super food. To run restaurant
business successfully it is necessary for the product to taste good.
As solid and realistic business plan is the basis of successful
business

CONT.
By following various strategies restaurant can increase their sales and chances of growth
and success as these are describe in detail as follows:
 New device provide: By using new device to produce it can make large quantity of
product at the same time and satisfy huge customers.
 Innovation: With new varieties or by offering new items it can attract large audience.
 By offering discounts: To increase sales time to time festive offers are provide by
restaurant. Various schemes or combo packs are offering by temptation so that large
audience attract that increase the chance of business success.
 Increase awareness: By using various methods of advertising like social media, news
paper the food brand can promote the name of restaurant.

DETAILS OF FOOD ITEMS AND SERVICES TO BE
OFFER
 In “Temptation” restaurant offer various variety of Fish and chips
as this is great staple of Great British summer, cream tea, Falafel,
Cornish pasty, Apple crumble, Spaghetti Bolognese, Roast dinner,
Chicken tikka masala, Chips and gravy. Haggis are the famous
food that are available in this restaurant and it also offers best
service for taking orders and satisfy the demands of customer on
time. No matter how tasty the menu is, audience not interested to
come back if they face bad experience with their customer service.

CONT.
 External Opportunities: Taste of people are changing day to day
as they become aware of health hazards of eating fast food. More
dinner than ever prefer healthy options in place of fatty processed
food. It this way healthy eating of fast food items means for the
modern consumer.
 Internal Opportunities: As this model offer opportunities to invest
more money into their local economies as large food chain Other
small fast casual chains by meat and other ingredients locally.

CONT.
 Opportunity in alcoholic beverage: As most of the fast casual
operator believe alcoholic beverage are become in more
demand and become more popular in 2020. But great interest
in creative low alcohol by affecting volume option too.
 Offer more technology: As customer want technology that
reduces transaction and increase convenience.
 Delivery service: As half of restaurant operator say that are
interested to choose delivery option offer.

FEASIBILITY ANALYSIS
A Product Viability Study is a crucial step for emerging goods and
services. This may be an idea or a theory that may profit from
conceptual tests or even exploratory analysis to further grasp or
discover whether a need or demand still occurs for the product. In
the context of above new business it has been done below in such
manner:
 Product: A lot of prospective buyers are fascinated by the fresh
organic food. The modern food is available in various colours and
tastes. These products are made from organic produce and natural
oils.

CONT.
 Price-Prices are known as the mechanism that decides how
much cash the new organic food is received from
purchasers and consumers. Penetration strategy is the price
technique used to market he fresh food. This means that this
commodity is sold for high volumes at a low price. The
food rate is determined for consumer penetration and
market share selection. This food uses a technique to enter
the commodity to sell. This organic produce is available
between £ 10 and £40 in the price bracket.

CONT.
 Promotion- Aggressive campaign plans are the advertising tactic used for the
fresh organic produce. That implies that each and every corner of the latest
organic food is supported. There are few marketing efforts planned by radio,
television, mode magazines, newspapers, etc to publicise new food.
 People-The workers working in the administration of the food production
process are qualified and professional. They require the successful
management of all people who make fresh active vibrant food.
 Process-The food is grown by the method of compressing natural ingredients
for the extraction of the vibrant and flavoured food. They are sold at a
reasonable price to consumers

FINANCIAL FEASIBILITY

POTENTIAL MARKET OPPORTUNITIES
The five-power model of Porter effectively identifies five strategic
powers of an market that helps distinguish company advantages
and disadvantages. The 5-force model of Porter has been named
after Michael E. Porter, a Harvard Business School professor.
 Competition in Industry- There is a great deal of competition in
every sector on the market. There are only few companies that
have neither cost leadership nor a distinguished leadership that
face rivalry.

CONT.
 Bargaining power of buyers- This applies to how consumer
responds towards commodity as prices keep oscillating. In food
business negotiating power with consumers is strong. This occurs
when there are a variety of alternatives available in industry.
Business faces intense competition and it actually losing its share to
somebody else is quite probable. Due to this organisation must go
through an intensive market analysis to strategically analyze needs
and desires of a client and if they do not fulfil their needs anyone
else could.

CONT.
 Threat of substitutes- This is a form of threat where a competitor is
willing to satisfy its customers ' requirements. That makes it
possible for companies to turn to another business or even another
product as they face problems as they can't deliver goods to
customers. There is a very strong possibility of commodity
replacement in food. In price, goods, etc. there are many rivals.
They look for opportunities to draw other industry buyers. The only
advantage of organic food is that consumers that are committed to
its organic feature cannot meet their rivals.

ATTRACTIVENESS OF THE INDUSTRY
 At the beginning of food processing, it is assumed that this sector
requires both medicinal and food products, their processing,
combining, compounding or packing. Foods are considered as the
basic type of commodity used by all humans. Food items include
panniers, candy, desserts etc. There are few light oils, fewer
sugars etc. The food industry is a corporation that will thrive as a
corporation in order to produce food worldwide. There are no
obstacles to the use of fruit, such as cultural and social

VISION FOR YOUR BUSINESS
 The food market has a fantastic future. It is inferred,
within the framework of the food industry, that a food
business needs to be started and a successful moment to
thrive in the market. When business starts, it means that
less difficulty happens and that profits are produced in
less time. Food is used by men and women around the
world and production firms raise a lot of money nearly
every day

CONCLUSION
 The topic above concludes that market analysis is important as new
goods or services are launched to the marketplace. This is useful to
manage whether the commodity will earn profit or cash. Before
introducing new goods on the market, the organisation has to
evaluate both consumer trends and decisions. Porter’s Five Force
Research and 7P 's advertising blend are the various kinds of study
a business may perform to know market growth within the industry.
The competitiveness of industry and market vision is nice to assess.

REFERENCES
Kuratko, D.F., 2016. Entrepreneurship: Theory, process,
and practice. Cengage Learning.
Burns, P. and Dewhurst, J. eds., 2016. Small business and
entrepreneurship. Macmillan International Higher
Education.
Etzkowitz, H. and Zhou, C., 2017. The triple helix:
University–industry–government innovation and
entrepreneurship. Routledge.
Lipset, S.M., 2018. Values, education, and
entrepreneurship. In Promise of development (pp. 39-
75). Routledge.