Entrepreneurship Presentation: Home Care Business Plan

This presentation provides an overview of enterprise and entrepreneurship, focusing on the development of a home care business (H+ Care). It details the motivation behind the business idea, the process of generating the idea, and the feasibility studies conducted using the SAF model. The presentation also outlines the services to be offered, potential market opportunities using STP analysis, financial projections, and the attractiveness of the industry through the marketing mix. The vision for the business is discussed, emphasizing future growth and performance. The presentation concludes by highlighting the importance of innovation and skills in starting and managing a successful business, referencing relevant academic sources.

Presentation on
Enterprise and
Entrepreneurship

Table of Content
• Introduction
• About business ideas
• Motivation for choice of business
• The process you went through to generate this business idea
• Feasibility studies conducted
• Details of the product/service to be offered
• Potential market opportunities
• Attractiveness of the industry
• Vision for your business
• Conclusion

Entrepreneurship is defined as extraction and creation of value that used
by people by launching new product and services. This is important for
each organization or individual to analysis competition and formulate
business activities that can help to develop business productivity. In
other words, entrepreneurship is the act of starting and running their own
business and managing business activities.
Introduction

For managing a business and developing activities there is need to have effective
planning that used by business concern for the purpose of attaining competitive
advantages. Strategy is defined as roadmap that states step by step activities that
needs to be done timely. H+ Care is newly organization that will provide home
care services to aged people and children. This business would help to manage all
functions.
About business ideas

Vision, mission/ values
The vision statement of H+ Care is “To deliver high quality care and improve
healthy quality of life for people”.
 The mission and values of H+ Care is “To maintain empathy, community,
respect, diversity and integrity while offering services.”

Company description
The H+ Care service is going to structure for keeping aged people healthy
and safe. The idea is related to providing caring services to people needed
people and making feel them good. This would help to develop business
activities in changing environment. As overage people faces many problem
in doing their day to day work so that they needs a full day take care who
could provide services and give quality of life.

Opportunity and research market
When a plan is decided to start business then there is need to
conduct environment analysis that could help to know which
factor might be affect organizational productivity. The
PESTLE analysis for H+ Care is defined below:
Political:
Economical:
Social:
Technological:
Legal:
Environmental:

To start a business there is need to analysis the market and introduce effective
plans which used to develop the organizational productivity. The idea of
business came in to mind after analyzing market and comes to know people
is demanding home care services for their elders.
Motivation for choice of business

The process you went through to generate this
business idea
The business idea in relation to Home care is following different phases such
as sharing ideas with family, starting a new venture by involving all care
services, to analysis own skills and abilities in particular area, bringing
changes, building a team by involving members, arranging fund and place
that would help to start the business and managing all activities. The reason
of coming with this business is to provide quality of life to their patients and
improve wellbeing.

Feasibility studies conducted
A business and activities is regulating by individual by
analysing market where it became important to be feasible that
can support to increase organizational productivity. H+ Care is
decided to provide home care services to old aged people that
can help to operate a business effectively. The analysis the
feasibility, SAF model is used that is defined below:
Suitability –
Acceptability –
Feasibility –

Details of the product/service to be offered
For each organization it is important to
provide good quality of products and
services that could influence number of
customers and develop organizational
productivity. H+ Care is newly established
company that is planning to provide home
care services.

Potential market opportunities
For launching new venture there is need to analysis the
potential market opportunities that could help to run
business successfully. The analysis the market opportunity
for H+ Care, STP has been conducted such as:
Segmentation:
Targeting:
Positioning: