This report delves into the entrepreneurial venture of 'Recycling Earth,' focusing on its unique approach to waste management through a dedicated application. It explores the motivations behind choosing this business, emphasizing the vision of societal transformation and community building by addressing environmental concerns and providing employment opportunities. The report details the process of idea generation, highlighting the application's aim to offer convenience in recycling waste materials while protecting natural resources. A feasibility study validates the viability of the business in the current market, emphasizing its sustainability and uniqueness. The analysis includes potential market opportunities, a PESTLE analysis, and a SWOT analysis to evaluate the business environment. Porter's five forces are applied to assess industry attractiveness and competitive dynamics. The report concludes by outlining the business's vision to provide a flexible online platform for waste disposal, catering to changing preferences post-COVID-19, and contributing to a more sustainable future. Desklib offers more resources for students.