Enterprise and Entrepreneurship: BM564 Report on Nutrition Bar

This report, a student assignment from the BM564 Enterprise and Entrepreneurship course, outlines a business plan for a nutrition bar. It begins with an introduction to entrepreneurship and the motivation behind the business idea, emphasizing the growing health consciousness of consumers. The report details the process of generating the business idea, including the importance of social interaction and understanding customer needs. It then presents the feasibility studies conducted, including PESTEL and SWOT analyses, and details the product to be offered, highlighting its nutritional value and potential market. The report also explores potential market opportunities through direct and B2C distribution channels, and discusses the attractiveness of the industry, including innovation and competitive advantages. The conclusion emphasizes the importance of analyzing all factors before launching a new product and the effectiveness of feasibility studies. References include academic sources on entrepreneurship and innovation.