Detailed Business Plan: Enterprise and Entrepreneurship for New Salon

This report outlines a business plan for 'Organic Glow Salon,' a unisex salon focusing on organic products. The motivation stems from the growing demand for skincare and hygiene, particularly post-COVID-19. The plan details the process of generating the business idea, including identifying problems, evaluating solutions, and defining the target market. A feasibility study emphasizes financial analysis and budget management. The salon will offer affordable organic services, capitalizing on market opportunities by leveraging technology for online bookings and promotions. The attractiveness of the industry lies in the increasing preference for organic products, giving the salon a competitive edge. The vision is to become a top organic salon, providing quality services with integrity and promoting a shift towards organic products for a healthier lifestyle and environment. Desklib provides a platform for students to access similar solved assignments and study tools.

Enterprise and
Entrepreneurship

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1-Motivation for choice of business............................................................................................3
2- The process you went through to generate this business idea.................................................3
3- Feasibility studies conducted...................................................................................................4
4- Details of the product/service to be offered.............................................................................4
5- Potential market opportunities.................................................................................................5
6-Attractiveness of the industry...................................................................................................5
7- Vision for your business..........................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
A sustainable business plan helps the organization to achieve their goals and targets and
can create financial, societal and environmental sustainability in effective manner. To launch any
business, it is important to understand the needs and desires of the society and public from which
an individual can be able to get the beneficial outcome and results as well. The report will create
a business plan which will involve the appropriate business idea, services, and a proper planning
to make the business successful (Addi, 2019). However, it also highlights the feasibility study and
details of the new start-up business idea along with its market opportunities, attractiveness of the
industry and vision of business idea.
MAIN BODY
1-Motivation for choice of business
To run any kind of business, it is important for an individual to understand and identify the actual
purpose of the business which can motivate the customers to make a purchase and can help to
develop the organization at successful level. In this current report, a business idea is launching a
unisex salon which will be named as “Organic Glow Salon”. The salon business idea has been
generated because in today’s world, each and every individual care about their personality, skin
care and hygiene most probably after the COVID-19 pandemic (Garbuio, Dong and et.al, 2018).
To establish a business of unisex salon is one the best business in today’s time where the
business will only use organic products which will do not harm any individual skin and helps to
make their skin, hair and personality healthy.
2- The process you went through to generate this business idea
Launching and establishing any new start-up business is not easy as it looks like. An individual
person has to put their best efforts and hard work for getting their business idea to implement in
successful order. There are many organizations which opens and ends up within very short time-
period due to improper selection of the process and planning. Accordingly, to implement the
business idea of Organic Glow Salon an individual has to understand and follow some basic
steps and procedure for the further successful results. Here, mentioning some steps to launch the
business idea in effective way.
Idea selection: An individual who wants to open a start-up business have to identify and
generate an appropriate business idea from where the further process can be determined and
implemented.

Identify problems to solve: Once, idea generated now its time to identify a particular problem
in the market and society which is needed to be resolved from where the business idea generated
can fits the issue or not. If it’s fit the issue then evaluate the process.
Evaluate: The third step is to evaluate the problem which people are facing because of limited
salon which provides the organic products for making the skin and hair healthy.
Define target market: Now, choosing a target market is also one of the main factor and activity
which needs to be identified in effective manner (Santos, Afonseca and et.al., 2018). However,
the salon business selected the target people of men and women both as both the genders needs
to have their skin to be healthy by organic products.
Identify solutions: The Glow Salon has solved the issue to public where they wanted and
desired for organic products to be used on their skin and body and can protect their skin by using
natural products.
Competitors: Also, it is important to know about the competitor and make a strategy to deal
with them by making the packages affordable and convenient.
Feedbacks: At last, always takes feedbacks from different people about the business idea from
where an appropriate decision can be taken.
3- Feasibility studies conducted
Feasibility studies simply defines as analysis of all the critical aspects of a proposed project in
order to determine the success process. To launch a business or start-up it is important to conduct
a feasibility study for better outcome (Hryntsevich, 2020). In the current business idea, financial
feasibility should be conducted where an individual person is required to create a full analysis of
the budget to establish the business in perfect manner and can obtain the profitable outcome. It
includes all the expenditures from operations to relationship management from where the
appropriate result can be achieved.
4- Details of the product/service to be offered
The business of launching a Organic Glow Salon is very appropriate decision where it will
provide the affordable services to the customers and clients which overall supports the company
to grow and develop in successful way. However, the business will utilize the organic products
which will not harm the body any person and leads them to acquire profits.

5- Potential market opportunities
Potential market opportunities are actually the growth platforms where the business can
be taken in order to get new opportunities and reach new heights every day. Here in this case
there are many potential opportunities that stand in front of Glow&Co as its just a start up
company which has various new offerings that are organic and which the other salon's don't
have. The salon has a competitive edge in the market I.e. it has organic wax and chemical free
facial products which is already making the salon enjoy good sales. Going organic is something
that every person on the earth is concerned about and having the solutions for that in here, can
make the salon slowly and steadily win over the market. Technology is used all over the world
and there are number of opportunities that Glow&Co can take into consideration, of which,
building the website of the salon is one, through which it can showcase all its services and with a
live chat option on it, the business can also book online appointments. With the help of the
website the business can also present its offers and festive discounts that will attract large
number of customers towards it. The digital platforms are all what it takes in today's world to get
famous and get a good growth in the market (Asadullah, Faik and Kankanhalli, 2018). Alongside
the website, Glow & Co can also advertise its salon and spread a great awareness about the salon
all around the world and that can also help the salon later to come up with its new branches as
per the interests of the people across.
6-Attractiveness of the industry
The attractiveness of an industry refers to the actual profit potential that a business
requires for making an entry and compete. The more is the potential, the more the industry is
said to be attractive (Ilyash and et.al., 2020). Potential profitability is highly affected by market's
current competition and here, in this case the salon has great competition in the market but due to
the new concept of organic products used in the market, the industry is highly attractive.
Considering the demand for the organic products and people desirability to shift to everything
organic is making the industry quite attractive for Glow &Co. The salon has a great scope in the
market and can also make a brand out of it in the coming years. The self-made organic wax and
chemical free facial products are giving great results on the customers skin and their frequent
visiting to the salon, is giving the business an assurity of the near future success. The complete
herbal concept is taking over the minds of people and there is very less competition in the market

when it comes to the organic offerings so this is making the entire industry for the salon highly
attractive and the business can see some promised profits ahead of it. By making the good profits
out of the great sales the salon can easily compete in the market by coming up with great and
creative ideas which can make the business go beyond the simple existing. The overall
attractiveness of the industry is great and thus highly contributing to the near future success of
the salon.
7- Vision for your business
Living and doing the business by the concept of organic products, Glow & Co has a
vision where it wants to transform the interests and needs of the people towards the organic
world and it aims to become one of the top organic salon in the coming years (Tett, 2021). The
salon desires to serve with quality and mend its service accordingly. The facial service of the
salons are thereby helping the salon most in achieving its aim as all the handmade products and
best facial massaging techniques are winning over the market. Glow & Co aims to serve its
customers with full integrity and provide superior services with happy attitude in an affordable
range. The vision of the salon has a great hidden purpose which has all the positive aspects as the
organic shift of the world, adds more value to the life of the people as well as to the nature. It is
also the new concept which can take the business to another level, where the business will have
great profits and the near future success.
CONCLUSION
From the above report it has been concluded that Glow & Co got the motivation of
starting the business from its vision, which is of making the world shift towards organic
products. The salon provides chemical free product services and wishes to transform the interests
of the people more towards organic world. The report showcase, what processes were used by
the business to generate this idea, number of studies conducted, details of the services, potential
opportunities of the business in the market, industry's attractiveness and the vision of the
business.

REFERENCES
Books and journals
Addi, J.I., 2019. MOTIVATION FACTORS FOR WOMEN TO BECOME AN
ENTREPRENEUR AND CONTRIBUTE TO SOCIAL INNOVATION. Journal of
Human Capital Development (JHCD). 12(2). pp.91-106.
Asadullah, A., Faik, I. and Kankanhalli, A., 2018. Digital Platforms: A Review and Future
Directions. PACIS. p.248.
Garbuio, M., Dong, A., and et.al, 2018. Demystifying the genius of entrepreneurship: How
design cognition can help create the next generation of entrepreneurs. Academy of
Management Learning & Education. 17(1). pp.41-61.
Hryntsevich, L.V., 2020. Application of methods of generation of innovative ideas in training of
students of technical specialties.
Ilyash, O. and et.al., 2020. Evaluation of enterprise investment attractiveness under
circumstances of economic development. Bulletin of Geography. Socio-economic
Series. 47(47). pp.95-113.
Santos, G., Afonseca, J., and et.al., 2018. Critical success factors in the management of ideas as
an essential component of innovation and business excellence. International Journal of
Quality and Service Sciences.
Tett, G., 2021. Anthro-Vision: A New Way to See in Business and Life. Simon and Schuster.
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