MSc Project: Market Feasibility Analysis and Management Plan

This report presents a comprehensive market feasibility analysis and project management plan for a small enterprise specializing in whey powder, cheese, and butter production, aiming to expand its operations with an online selling service. The report identifies objectives such as evaluating market feasibility, analyzing the decision to start an online service, investigating drawbacks, identifying risks, defining roles and responsibilities for the project manager, evaluating the current business status, determining cost estimation and control, and assessing the product's lifecycle and marketing impacts. The analysis includes a current market assessment, market trends, competition, potential buyers, revenue sources, and sales projections. Key aspects of the project manager's role are outlined, along with a discussion of the product lifecycle, potential drawbacks of the enterprise, essential requirements for expansion, risk identification and management, and the benefits of online selling. The report concludes with a work breakdown structure, resource status and requirements, a Gantt chart, milestones, cost estimation, and actionable recommendations for successful project implementation and enterprise growth. The document includes references to support its analysis and findings.

PROJECT
MANAGEMENT

INTRODUCTION
• Today's generation is more health conscious.
• This has increased the awareness of protein intake, for an ideal diet.
• On a daily basis, an individual needs minimum 70 to 90 grams of protein.
• Protein is found in the following products,
 Egg
 Protein drinks
 Cheese, etc.

INTRODUCTION
• Proteins is used in wide areas such as:
 Production of meat
 Medicine
 Sports nutrition
 Bakery and confectionery
 Dairy production
 others
• There is steady increase in the protein usage, which has maximized the scope of this business.

OBJECTIVE
• Representation of Market feasibility analysis and project management plan, for a very small
enterprise.
• Analyzing the decision, whether to start online service, for the same enterprise or not.
• Investigation of drawbacks.
• Identification of risks.
• Identification of roles and responsibilities, of the project manager.
• Evaluation of current status of the business.
• Determining cost estimation and control.
• Determining product’s lifecycle and its marketing impacts.

BACKGROUND OF THE ENTERPRISE
• A small enterprise that has small scale production of whey powder, cheese and butter is
considered, for the study.
• It has only twelve employees.
• In the market, till date the product has shown good value.
• This enterprise aims to expand with online selling service.
• It has handled online selling only for small scale products.
• It plans to have a website for a large scale products.
• It also plans to expand its production.
• The observation determines that it needs professional help for managing the business, in
decision making and in market evaluation.
• Thus, it requires skilled professional help.

MARKET FEASIBILITY ANALYSIS
• CURRENT MARKET ANALYSIS
The products analyzed are Whey Protein, Cheese and butter.
• PRODUCT’S MARKET SIZE AND GROWTH
The product’s market size is relatively high.
It has high scope, due to increasing demand of proteins in the market.
It has been in the online selling, for a small scale products only.
By type, is a food item.
It has nutritional value.
It helps in healthcare.
It is popular worldwide.

MARKET FEASIBILITY ANALYSIS
• MARKET TRENDS
 The world is heading towards a healthy lifestyle, which is increasing their knowledge
of protein in the diet.
 It has wide range of applications.
• COMPETITION FOR THE ENTERPRISE
 Large competitors, who have already established their products.
 Effective website for online selling service.
 Effective project management.
 Gathering more customers.
 Good marketing concept.

MARKET FEASIBILITY ANALYSIS
• POTENTIAL BUYERS
Whey protein is used more in North
America and Europe.
• SOURCES OF REVENUES
Sports nutrition has more investors.

MARKET FEASIBILITY ANALYSIS
• SALES PROJECTION
• Whey proteins shows good results.

APPLICATION
 Medicines
 Bakery and confectionery.
 Nutrition
 Dairy products
 In the production of meat.

COST CONTROL
 Hire employees, who can have multiple skills.
 Ensure constant head count.
 Monitor energy consumption.
 Bulk purchase of raw materials.
 Effectively use the resources.
 Decrease risks.

PROJECT MANAGER’S ROLE
• Well-trained
• Require management skills.
• Knowledge of technology and product.
• Understand internal and external interactions of the project.
• Oversee problems.
• Identifying the present enterprise situation in the market.
• Cost estimation
• Escalate the problems.
• Report project status.
• Risk management.

PROJECT MANAGER’S ROLE
• Deliver the project, based on the following,
 Scope
 Schedule
 Budget
• Effective Project Plan
• Risk evaluation.
• Approvals from the stakeholders and sponsors.
• Team’s performance management.
• Communication skills

PRODUCT LIFECYCLE
• Four stages of Product lifecycle are:
• INTRODUCTION STAGE
• SCALE STAGE
• MATURITY STAGE
• SCALE DOWN STAGE
• This enterprise’s stage resembles “Introduction stage”.

DRAWBACKS OF THE ENTERPRISE
• Small scale business
• No experience in large scale business.
• No professional assistance.
• Lacks strategic plans.
• No certification from, Food Standards Agency.
• High competition.
• Lacks secured website payment gateway.
• Lacks website for large scale service.

REQUIREMENTS
• A website, for expanding their market.
• Skilled employees.
• Plan with good strategy.
• Barn
• Financial help
• Secured website payment gateway.
• Marketing
• Registration certification from Food Standards Agency.

IDENTIFYING RISKS
• RISKS
 Competitive market
 Certification
 Production cost
 Health and safety issues
• RISK MANAGEMENT
 Risk identification
 Analyzing the source.
 Analyzing the issue.
• Make sure risks are evaluated on a daily basis.
• Then, make sure to have quality management.

ONLINE SELLING
• ONLINE SELLING
 Online selling is effective for this enterprise.
• BENEFITS
 Online selling helps to reach more customers.
 It will benefit the enterprise, to attract large number of customers.

WORK BREAKDOWN STRUCTURE

PROJECT MANAGEMENT

RESOURECES STATUS &
REQURIREMENTS
• RESOURCE STATUS
• REQUIRED RESOURCES
Resource Name Type Initia
ls
Max.
Units Std. Rate Accrue
At
Base
Calenda
r
Multi skilled
employees Work M 100% $ 150.00/hr Prorated Standard
Project manager Work P 100% $ 200.00/hr Prorated Standard
Website
manager Work W 100% $ 200.00/hr Prorated Standard
Raw Materials Work R 100% $ 150.00/hr Prorated StandardMulti skilled
employees
Project
manager
Website
manager
Raw
Materials
$ 0.00
$ 10,000.00
$ 20,000.00
$ 30,000.00
$ 40,000.00
$ 50,000.00
$ 60,000.00
$ 70,000.00
$ 80,000.00
$ 90,000.00
$ 100,000.00
Actual Cost Remaining Cost
Baseline Cost
• REQUIRED RESOURCES

GANTT CHART

MILESTONES & COST ESTIMATION
• MILESTONE
• COST ESTIMATION
Name Fixed
Cost
Actual
Cost
Remaini
ng Cost
Cost Baseline
Cost
Cost
Varianc
e
Small
enterprise
$ 0.00 $ 0.00 $
119,200.0
0
$
119,20
0.00
$ 0.00 $
119,200.
00
Name Finish
M1-Create a Feasibility analysis Fri 01-12-17
M2-Identify the Current Market
Situation
Thu 04-01-18
M3-Create a Project Plan for
enterprise
Thu 18-01-18
M4-Start the Project Thu 25-01-18
M5-Expand the production Mon 12-02-18

CONCLUSION
• Market feasibility analysis is completed.
• Project management plan is designed.
• Requirements are recognized.
• Project manager’s roles and responsibilities are defined.
• Budget is estimated.
• Decision making related to online service is completed.
• Impacts of product’s lifecycle are determined.
• Cost control steps are provided.
• Risks are identified.
• Project scope management is completed.

REFERENCES
• Arenasolutions.com. (2017). Product Lifecycle Management. [online] Available at:
https://www.arenasolutions.com/product-lifecycle-management/ [Accessed 30 Nov. 2017].
• Introduction to Project Management. (n.d.). Mansfield Community Development. [online] Available at:
http://www.mansfield.vic.gov.au/Libraries/Community_Development/Intro_to_Project_Management_Man
ual.sflb.ashx [Accessed 30 Nov. 2017].
• O'Connell, A. (2014). Should Marketing or R&D Have More Power?. [online] Harvard Business Review.
Available at: https://hbr.org/2014/07/should-marketing-or-rd-have-more-power [Accessed 30 Nov. 2017].

REFERENCES
• Pillai, M. (2017). 10 Ways to Control Business Costs |. [online] RunApptivo. Available at:
http://runapptivo.apptivo.com/10-ways-to-control-business-costs-10582.html [Accessed 30 Nov. 2017].
• Rangan, K. (2017). The Basic Principles of Project Management. [online] Simplilearn.com. Available at:
https://www.simplilearn.com/project-management-basic-principles-article [Accessed 30 Nov. 2017].
• Satsangi, S. (2017). Whey Protein Ingredients Market Overview. [online] Allied Market Research.
Available at: https://www.alliedmarketresearch.com/whey-protein-ingredients-market [Accessed 30 Nov.
2017].
• Thompson, A. (2005). Business Feasibility Study Online.

Thank You