MSc Project: Market Feasibility Analysis and Management Plan

This report presents a comprehensive market feasibility analysis and project management plan for a small enterprise specializing in whey powder, cheese, and butter production, aiming to expand its operations with an online selling service. The report identifies objectives such as evaluating market feasibility, analyzing the decision to start an online service, investigating drawbacks, identifying risks, defining roles and responsibilities for the project manager, evaluating the current business status, determining cost estimation and control, and assessing the product's lifecycle and marketing impacts. The analysis includes a current market assessment, market trends, competition, potential buyers, revenue sources, and sales projections. Key aspects of the project manager's role are outlined, along with a discussion of the product lifecycle, potential drawbacks of the enterprise, essential requirements for expansion, risk identification and management, and the benefits of online selling. The report concludes with a work breakdown structure, resource status and requirements, a Gantt chart, milestones, cost estimation, and actionable recommendations for successful project implementation and enterprise growth. The document includes references to support its analysis and findings.

PROJECT
MANAGEMENT

INTRODUCTION
• Today's generation is more health conscious.
• This has increased the awareness of protein intake, for an ideal diet.
• On a daily basis, an individual needs minimum 70 to 90 grams of protein.
• Protein is found in the following products,
 Egg
 Protein drinks
 Cheese, etc.

INTRODUCTION
• Proteins is used in wide areas such as:
 Production of meat
 Medicine
 Sports nutrition
 Bakery and confectionery
 Dairy production
 others
• There is steady increase in the protein usage, which has maximized the scope of this business.

OBJECTIVE
• Representation of Market feasibility analysis and project management plan, for a very small
enterprise.
• Analyzing the decision, whether to start online service, for the same enterprise or not.
• Investigation of drawbacks.
• Identification of risks.
• Identification of roles and responsibilities, of the project manager.
• Evaluation of current status of the business.
• Determining cost estimation and control.
• Determining product’s lifecycle and its marketing impacts.

BACKGROUND OF THE ENTERPRISE
• A small enterprise that has small scale production of whey powder, cheese and butter is
considered, for the study.
• It has only twelve employees.
• In the market, till date the product has shown good value.
• This enterprise aims to expand with online selling service.
• It has handled online selling only for small scale products.
• It plans to have a website for a large scale products.
• It also plans to expand its production.
• The observation determines that it needs professional help for managing the business, in
decision making and in market evaluation.
• Thus, it requires skilled professional help.

MARKET FEASIBILITY ANALYSIS
• CURRENT MARKET ANALYSIS
The products analyzed are Whey Protein, Cheese and butter.
• PRODUCT’S MARKET SIZE AND GROWTH
The product’s market size is relatively high.
It has high scope, due to increasing demand of proteins in the market.
It has been in the online selling, for a small scale products only.
By type, is a food item.
It has nutritional value.
It helps in healthcare.
It is popular worldwide.

MARKET FEASIBILITY ANALYSIS
• MARKET TRENDS
 The world is heading towards a healthy lifestyle, which is increasing their knowledge
of protein in the diet.
 It has wide range of applications.
• COMPETITION FOR THE ENTERPRISE
 Large competitors, who have already established their products.
 Effective website for online selling service.
 Effective project management.
 Gathering more customers.
 Good marketing concept.

MARKET FEASIBILITY ANALYSIS
• POTENTIAL BUYERS
Whey protein is used more in North
America and Europe.
• SOURCES OF REVENUES
Sports nutrition has more investors.

MARKET FEASIBILITY ANALYSIS
• SALES PROJECTION
• Whey proteins shows good results.

APPLICATION
 Medicines
 Bakery and confectionery.
 Nutrition
 Dairy products
 In the production of meat.

COST CONTROL
 Hire employees, who can have multiple skills.
 Ensure constant head count.
 Monitor energy consumption.
 Bulk purchase of raw materials.
 Effectively use the resources.
 Decrease risks.

PROJECT MANAGER’S ROLE
• Well-trained
• Require management skills.
• Knowledge of technology and product.
• Understand internal and external interactions of the project.
• Oversee problems.
• Identifying the present enterprise situation in the market.
• Cost estimation
• Escalate the problems.
• Report project status.
• Risk management.