Foodie's Restaurant: An Enterprise and Entrepreneurship Business Plan

This report outlines the enterprise and entrepreneurship plan for Foodie's Restaurant, a fast-food establishment specializing in Turkish cuisine set to launch in London. It details the motivation behind the business, driven by the high demand for Turkish shawarma and similar items among young millennials. The process of generating the business idea involved online research to analyze competitors and identify popular food choices. A feasibility study, including STP (Segmentation, Targeting, Positioning) and PEST (Political, Economical, Social, Technological) analyses, was conducted to assess the project's viability. The report also covers the products and services offered, such as Turkish shawarma, desserts, and beverages, available both online and offline. Market opportunities are explored using the 4P's of marketing (Product, Price, Place, Promotion), and the industry's attractiveness is evaluated using Porter's Five Forces model. The vision of Foodie's Restaurant is to provide high-quality Turkish culinary products while maintaining strong customer relationships. The conclusion emphasizes the firm's potential for long-term success and expansion, citing the appeal of its nutritious and flavorful offerings. The report references several academic sources on entrepreneurship and business development.

Enterprise and
Entrepreneurship

Table of Contents
 Introduction
 Motivation for choice of business
 The process you went through to generate this business ideas
 Feasibility studies conducted
 Details of the product/service to be offered
 Potential market opportunities
 Attractiveness of the industry
 Vision of your business
 Conclusion
 References

Introduction
An enterprise is a corporation or a
business in which the owner
conducts several sorts of
administrative operations in order to
provide the best possible service to
all consumer groups. An enterprises
also refers to a collection of
operations that are required to
achieve the organisational objectives
in a short period of time. Foodie’s
restaurant is really the name of the
firm that will open in London in

Motivation for choice of business
 The primary incentive for launching this fast food restaurant
company or implementing this concept is that today's
generation, particularly young millennial, want to eat this
sort of food product at a higher rate. Due to the consumption
of Turkish shawarma, drinks, and other items, the company's
profit may easily be grown to its optimum capability in a
short period of time.

The process you went through to generate this business ideas
 Various sorts of strategies are used by organisations to
efficiently generate business ideas.
 The first is online research; using this research, an individual
or an organisation may quickly obtain and examine the
aspects of a rival's foods. Due to the use of this approach, the
firm discovered that non-vegetarian fast food items such as
Turkish shawarma are hugely popular, economical, and
palatable among customers in a variety of places.

Feasibility studies conducted
 A feasibility study is an evaluation of the feasibility of a
proposed project or plan. It is necessary for examining the
project's efficacy and reliability in order to determine
whether the enterprise and project are likely to succeed.
 STP Analysis –
It is a strategic technique used by a firm to find the proper
clients, ultimately leads to an increase in the sale of a
particular model.
 Segmentation
 Targeting
 Positioning

STP Analysis

Details of the product/service to be offered
 Foodie’s fast food restaurant is the moniker of the firm
that will open not only in London but also in other cities.
In this establishment, we will provide a wide range of
meals, particularly in the area of Turkish cuisine, with
numerous changes based on the requirements and
preferences of the consumer. Turkish shawarma, Turkish
desserts, and classic Turkish beverages such as lemons
and Aryan are among the menu items. Customers will be
able to purchase these goods both online and offline.

Potential market opportunities
 PEST Analysis –
It is essentially a method that many firms employ to efficiently
analyse macro external influences, which are explained below
—
 Political
 Economical
 Social
 Technological

PEST Analysis

Marketing 4P’s
 It is a tool or a set of actions used by businesses to promote
the cost of their new and old products to their full potential,
as detailed below -
 Product
 Price
 Place
 Promotion

Marketing 4P’s