BM564: Enterprise and Entrepreneurship - Hotel Sustainable Growth Plan

This report presents a business plan for a Bed and Breakfast hotel, outlining strategies for sustainable growth and increased profitability. It includes a market analysis, focusing on target customers and competition, and discusses the hotel's unique selling proposition of providing high-quality products and services for superior customer experience. The plan also covers skills analysis for effective business management, projected profit and loss accounts, cash flow forecasts, and potential funding sources. Furthermore, it addresses resource acquisition, organizational structure, management information systems, and the business's vision for delivering exceptional customer service. The report emphasizes the importance of a well-structured business plan for strategic planning, decision-making, and attracting investors, highlighting its role in achieving business goals and ensuring long-term success. Desklib offers a wide array of similar solved assignments and past papers for students.

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BM564 Enterprise and Entrepreneurship
Business sustainable growth plan
Name:
Lecturer:
Submission deadline:
Word count:

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Executive summary
Business plan is basically known as the written document and this is an described form of an
business and this also helps in identifying there business aims and objectives effectively. This
is the main purpose to achieve it in an effective manner and this can also helps on increase
the rate of market share and market growth of the business and this can also helps in
increasing the level of productivity and profitability in business. As this is important for lan
anything before implementing for the better results and this also helps in giving success to
business . This is also used for the external and the internal public. This business plan is about
the hotel Bed and Breakfast as this hotel is getting popular in world as this makes the hotel
feels like home to there customers which gives them home comfort and facilities. As the rooms
of this hotel is comfortable, arranges, systemized and elegant. As this business is effective for
managing and motivating the business man as this business can help in generating profit and
by this business and this can also help in the better growth of the business. As these are the
elements which motivates them fir the better business strategy and this also helps in
managing the business and there operations effectively and this business can also expand the
engagement of the business and this can also increase the customer base of business as they
has there speciated products and that involves drinks, catering, drink and chips as this can be
the best seller of this hotel. As this also helps in motivating and allowing more profit to the
business and these above points can motivate for the better business plan.

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Table of contents
Executive summary................................................................................................................ 2
Introduction............................................................................................................................ 4
Your Proposed Future Business.............................................................................................4
Customers.............................................................................................................................. 4
Competitors............................................................................................................................ 5
Skills analysis......................................................................................................................... 5
Projected 2 year profit and loss account and proposed 2 years cash flow forecasts including
break-even............................................................................................................................. 6
Finding, evaluating and selecting suitable sources of funding to grow the business
opportunity............................................................................................................................. 7
Your plans for obtaining your resources, both tangible and intangible between now and
either 1-2 year ahead............................................................................................................. 7
The type of organisation and the management information systems required to effectively
control the business............................................................................................................... 8
Vision for your Business Idea.................................................................................................8
Conclusion............................................................................................................................. 8
References............................................................................................................................. 8
Appendices............................................................................................................................ 9

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Introduction
This business plan is basically about the hotel as this business plan can benefit in earning
more profit and success in the business. As this business plan can benefit in the further profit
in success as this can also aligns all the strategy effectively. As this can also helps in the
better alignment with the approach and method. As this business plan of hotel can also
manage the sales of the business and the marketing and expenses of the business. As there
targeted market is also simple and this can also benefit in making better and huge customer
base of the business. As in hotel business plan a better strategic focus can be maintains and
this can also set the better priorities to the business for managing the better change. As the
main purpose of developing and hotel business plan is that this business can earn maximum
profit and can also attain maximum growth in the business. This can also help in developing
the better metrics of the business and in the industry.
Your Proposed Future Business
As there are various products and services which is provided by Bed and breakfast as they offers
both at the balance level product and services as this is an lux ours hotel and this mainly focuses
on serving the better quality and service to there customers as there are many products like hotel
food, hotel security, hotel hygiene and different kind of sessions are involved in this and this hotel is
also providing complementary bath products and bathrobes.
As there are various innovation which is made by this hotel for separating themselves from the
competition and in the industry as they have invented machine learning and the AL machine for the
better functioning in the time of check in and check out. As this hotel is also providing WIFI and at
the 5G level and in the basement too so that no customer can regret choosing thi hotel and they
can get a better customer experience(Lull Ríos, 2020).
As Bed and Breakfast is an instinctually property as thus has the patents of using any innovative
idea of the new invention which is related to the organization process. As there all has the
copyrights on some of there products and services for staying unique in the industry.AS being an
interlunar property is giving benefit to the business and making it more successful and profitable.
As they also has there specific trademarks of there logo which can not be copied by other
businesses and they also have trade secrets as these are known as various strategies and the
approaches which is followed by the business for giving there customers better customer
experience as this can also allow an competitive advantage to the business(Barrow, Barrow, and
Brown, 2018).
Customers
AS targeted market of bed and Breakfast is the travelling person who can stay for a longer time
and business can earn more profit and success in business and they basically targets there
markets on the basis of demographics and this can be in groups. As for targeting the market for the
business make it more effective and this can be done by using various approaches. As it is
important to target a right customer and this can be according to the location, size and preferred
amenities of hotel.
As there customers base is going to buy and prefer there products and services as there targeted
customers are high income oriented and travelling people as this can make them help in expanding
the market base of the customers and this also increase the market share and market growth of the
business appropriately as this can be done for identifying and expanding the business effectively .
As the USP of Bed and Breakfast is selling the high quality of products and services for their better
customer experience and this business mainly focusses of the better customer experience of the
customers rather than making money(Bermejo Gonzalez, 2021).
As customer are desired of highly oriented respect and quality of product and services and this can
meet here requirement by having highly skilled and knowledgeable employees and staff in the
business as this can help in enhancing the customer experience of the business.
As the targeted customer base of the business is the travelling-oriented employees and they are
also high income oriented and this can help in increasing the customer base effectively. As there
this business has used STP tool for analyzing the targeted market of the customer for the better
management and for increasing the customer base of business. As after the segmentation and
targeting the customer of the business it is important to position that in the market for the better

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results of the investment and of analyzing all the factors which has used to analyzing the factors of
the business(Novillo Barba, 2018).
The market base of the customers can be targeted by using social media platforms as they can get
attracted by the hotel page and website and they can also get attracted by the positive reviews of
the business and this can also help in better promotion and marketing of the business.

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Competitors
As competitors of this hotel is other hotels in the industry as who is already existing in the
market and can also impact the business and this can be resolved by using various strategies
and approaches and business. As this can also be analyzed by using the tool porters five
forces as any new entrant can not impact in this hotel as an huge investment is required to
entre in the market as there is high bargaining power of suppliers and buyers and there are
high rate of substitute products as there are many hotel which provide many similar and better
products. As thi hotel has high competition in the market(Duarte, 2022).
Skills analysis
As there are various skills required for managing the business of a hotel as leadership
qualities and man agent qualities are the basic requirements for assisting the business in an
appropriate and systemized manner and this can also benefit in the better working of
business operations and functions. As human resource are the people of the business which
can help in the better functioning of the business and can also develop the operational
activities(Litvinova, 2021).

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Projected 2 year profit and loss account and proposed 2 years cash flow forecasts
including break-even

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Finding, evaluating and selecting suitable sources of funding to grow the business
opportunity
There are various funding sources which can be used by this hotel as business loan is
the one method which can be used in the business and thy can pay on the high intrest
and they can also use family and friends for there funcding source. As there are more
funding source and these are angel investors as they dela with the interesting business
plans(Hines, 2021) (TACHAVIMOL, and PANGKESORN, 2019).
Your plans for obtaining your resources, both tangible and intangible between now
and either 1-2 year ahead

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The type of organization and the management information systems required to
effectively control the business
As managing CRM is important in the hotel as this can help in enhancing the loyalty
of the customers in business and this also allows a better customer experience tot
here customers and this can also help in managing the marketing effectively. This
activity will also help Bed and Breakfast for forecasting the demand of the customers
and this also help in automating the communication of the business(Meyga, 2019).
Vision for your Business Idea
As Vision of this business and hotel as they are desired to have and serve the bets quality of
product and services to their customers and this can also benefit in gaining customer base in
the business(Ertuna, Gu, and Yu, 2022).
Conclusion
This report has concluded that it is important make a business plan in the business as this
helps in planning the strategy and this also helps in the better decision making process and
this also helps in fulfilling the business goals and also helps in attaining the aim of the
business. As business plan has mainly three purpose and this helps in creating the strategy of
business for the better growth and expansion of business and this also helps in determining
the financial needs which can be required in future and this is also for attracting the investors.
References
Lull Ríos, E.I., 2020. Feasibility study of a sustainable hotel in Morocco: Blue Mountain House (Doctoral
dissertation, Universitat Politècnica de València).
Barrow, C., Barrow, P. and Brown, R., 2018. The Business Plan Workbook: A Step-By-Step Guide to
Creating and Developing a Successful Business. Kogan Page Publishers.
Bermejo Gonzalez, S., 2021. Plan de empresa para la implantación de un hotel flotante en el
Mediterráneo integrando innovación y sostenibilidad (Doctoral dissertation, Universitat Politècnica de
València).
Novillo Barba, M., 2018. Creación de un hotel de cinco estrellas a partir de un edificio histórico.
Duarte, A.R.S., 2022. Blue Ocean Boutique Hotel–Projeto empresarial (Doctoral dissertation).
Litvinova, I.M., 2021. Innovative technologies in the field of hotel and restaurant services: program of
academic discipline for students of all specialties of the first (bachelor's) level.
Hines, M., 2021. We can and should do more': Hotel industry announces $5 million, 5 year diversity
plan.
TACHAVIMOL, M. and PANGKESORN, A., 2019. Renovate and Legalize a Small Hotel in Thailand
According to Ministerial Regulations BE 2559 (2016) (Doctoral dissertation, Silpakorn University).
Ertuna, B., Gu, H. and Yu, L., 2022. “A thread connects all beads”: Aligning global CSR strategy by hotel
MNCs. Tourism Management, 91, p.104520.
Meyga, M., 2019. Perancangan interior Hotel Aryaduta di Jakarta Pusat (DI-2194) (Doctoral dissertation,
UniversitaTarumanagara

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Appendices