BM564 Enterprise: Business Plan for Frozen Ice Creams in the UK

This document presents a comprehensive business plan for "Frozen Ice Creams," a new ice cream parlor in the UK. It details the motivation behind the business, focusing on the increasing demand for premium ice cream and the desire to offer high-quality, delicious options. The plan outlines the process of developing the business idea, including location selection in London, store design, and required licenses. It also includes feasibility studies that support the viability of the business, based on market research and consumer preferences for less sugary and cost-effective ice cream options. The plan describes the product line, featuring a range of unique and naturally flavored ice creams, and analyzes potential market opportunities, considering factors like economic growth, disposable income, and competitive landscape using PEST and Porter's Five Forces models. The vision of Frozen Ice Creams is to become a favorite brand in the UK by offering best-tasting, naturally flavored ice cream products, ultimately aiming for profitability and long-term sustainability.

BUSINESS PLAN

Table of contents
Table of Contents
INTRODUCTION
MAIN BODY
Motivation for the selection of business:
Process adopted in the course of building new idea
Explanation of feasible studies conducted:
Description of the details of the products:
Analysing potential market opportunities for the new business:
Describing about the attractiveness of the Ice-cream industry:
Vision of the Frozen ice-cream company:
CONCLUSION
REFERENCES

Introduction
Entrepreneurship basically involves the process that helps in creating value through application of
the new ideas and thoughts that helps in development of services and products mainly for the
purpose of earning profits. The risk plays a very important part in the essence and aspect. The
Enterprise basically involves the business entity which is involved in performing various functions
that helps in generating more profits and revenues. In the present report, it involves the business
plan of a ice cream parlour named under “Frozen Ice creams”. The main objective of the business
is to cater the needs and requirements of customers through offering them best quality ice creams
and shakes.

Motivation for the selection of business
The idea behind starting this business was taking into consideration the needs of the people
in order to fulfil their sweet cravings through offering them delicious and good quality ice
creams and shakes. The major reason was the market growth in the ice cream industry. The
major reason behind steeping into ice cream industry is rise or increase in demand for the
premium ice creams which plays a very important role in driving the market growth. In
context to premium ice creams they have been a popular product when it comes to individual
who are highly health conscious and also there are various other factors that plays an
important role in increasing the market share of the industry.

Process adopted in the course of building
new idea
The process of the business idea “Frozen Ice creams” would physically take place in London,
United Kingdom that would basically involved in the process of offering good quality and
delicious ice creams and shakes. In addition to that a suitable location would be selected for
chosen business which will help in attracting a lot of individuals and customers. For the
purpose to conduct the functions related to commercials of the Frozen Ice creams, a store
having a area of 1000 sq ft would be availed on rent that involves two floors. When it comes
to first floor, it will basically involve the kitchen that will perform all the functions and the
necessary ingredients and raw materials used for the process of making the ice cream. In
context to ground floor, it will display cum serving area where the minimalistic furniture
would be placed for the purpose to provide the customers with sitting space and providing
them good experience (Bowen and Morris, 2019). The licenses which would be required for
the business involves the food service license and other important license. The another
business license would be issued by London's Health Department for the purpose to ensure
compliance with the standards, food safety and hygiene regulations.

Explanation of feasible studies conducted
The feasibility studies assisted the frozen ice-cream that whether the new business idea will be successful or not in the
UK. This is considered as the important option that support the Frozen ice-cream that the new business idea would be
able to quench the needs of the customer or will not be able to successful in future. The proper market research has
enabled the new ice-cream brand to gain an insight about eating patterns of the people regarding which group of people
eat which types of ice-cream. In addition to this, After taking interview from many groups of people irrespective of age
it has been concluded that the new business idea related to launching Frozen Ice-cream brand will be a workable option
because the large number of people concerns that thy are unable to find less costly as well as less sugary ice-creams in
the market. Moreover, the ice-cream market in UK is booming like never before that provides a high chance of success
for the new ice-cream business.

Description of the details of the products
The products of the Frozen ice-cream will provide delicious ice-creams at an cost effective price structure. The
new business will provide their customer with wide range of ice-cream options. The new company will offer
delicious range of flavours in the ice-creams such as vanilla flavour, chocolate flavour, butterscotch flavour as
well as straw berry flavoured ice-creams (Grit, 2019). The flavours used in the ice-creams will be naturally
derived flavour rather than artificially extracted flavouring syrups. In addition to this, the Frozen Ice-cream
will also offer their potential customers with delicious range of ice-cream flavours such as spicy mango
raspberry, Brazilian guava cheesecake and pomegranate sweet potato flavoured ice-cream. The spicy
mango raspberry flavour will be unique in the ice-cream industry as this new flavour will offer the customers
the taste of mango as well as raspberry flavour in just one product. In addition to this, the Brazilian cheesecake
is also a well designed ice-cream product which tastes like the new flavour of cheesecake with textures similar
to that of Brazil cheesecakes. Moreover, the sweet potato flavoured ice-cream is especially designed for the
heath conscious society by involving the goodness of sweet potato in the ice-creams

Analysing potential market opportunities
for the new business
The ice-market is booming at the faster rates like any never before. The product
innovation as well as economic growth in the country has opened many doors in front
of new ice-creams businesses as well as positively impacts the ice-cream industry. In
addition to this, the rise in disposable level of people in UK also hugely impacted the
growth of ice-cream industry in terms of high number of ice-creams lovers in the
country. Moreover, the high market expansion growth of the ice-cream parlours also
provides the golden opportunity to tap into the market by providing low sugary as well
as low price deliciously flavoured ice-creams to the customers. In order to analyse the
external market conditions more deeply the PEST analysis is taken into
consideration(Finch, 2019).

Marketing Mix
This marketing theory will help the Frozen ice-cream company in determining the right way for launching new products
in the market. This model will also support the new ice-cream parlour in making proper marketing strategies in order to
satisfy the demands of the targeted customers. The following are the four elements of marketing mix are:
Product:
Place:
Price:
Promotion:

Describing about the attractiveness of the Ice-
cream industry
In order to assess the attractiveness of Ice-creams industry the Porter five force model is taken into consideration. The
explanation is given below:
Porter's Five Force Model:
This strategic model supports the business owners in gaining a deep insight about the level of competition in the
market. The proper analysis can assist the firm in increasing the chance of arranging higher amount of profits by making
strategies to overcome competitors. In context to Frozen ice-cream company, this strategic tool will help the firm to
understand the power of its different stakeholders in market. The elements of this model are explained below:
Competition in the industry:
Potential of new entrant in market:
Power of suppliers:
Power of customers:
Threat of substitute products:

Vision of the Frozen ice-cream company
The vision of the company is to offer best tasting ice-cream in the UK. The company will be directed towards utilising
natural flavouring agents while manufacturing its delicious ice-cream products. The vision of the company will be to
become favourite ice-cream brand in the country.

CONCLUSION
From the above report, it can be concluded that Entrepreneurship and its process plays a very important and significant
role for the individuals who are looking to establish a business in the longer run. There is various growth aspects when
it comes to ice cream industry that basically depicts the expansion and growth of the business idea “ Frozen Ice ream”.
The competitive analysis, industry analysis and various other factors plays a very important role in the execution,
development and under standing the viability of the business idea. From the above report it can be expected that
establishment of the Frozen Ice creams would result in generating profits and revenues in the near future and long run.