Managing Enterprise in the 21st Century: A Comprehensive Report

This report outlines a business plan for managing an enterprise in the 21st century, focusing on the 'Xtreme Rush' energy drink business. It includes an overview of the business, detailing its product (a fruit-based energy drink), target market, and marketing strategies using the 7Ps of marketing. The report also incorporates a market audit using SWOT and PESTLE analyses to assess the external factors impacting the business environment. Furthermore, it describes the management team structure and highlights the financial planning aspects crucial for the business's success. The plan aims to position 'Xtreme Rush' as a healthy alternative in the energy drink market by emphasizing real fruit content and reduced chemical additives.

Managing Enterprise in
21st Century

Table of Content
 Introduction
• Overview of business
• Product or service of business
• Market audit
• Target market
• Marketing
• Management team
• Financial plan
• Conclusion
• References

Introduction
A business plan is basically a document
that is in the written form which usually
consists all the details about a business
start-up. It provides details about how
the business will achieve its vision and
goals. It is a type of road map that
consists details about the the different
departments.

Overview of business
Xtreme Rush business is related to Food and
Beverages Industry that provides energy drinks
made from real fruits to the customers. In
today's time, there are high demands of fruit
energy drinks which motivates entrepreneurs to
start a business so that they can cater to the
requirements of people and cover a large
market.

Product or service
The business desires to launch a energy fruit drink by the name of
Xtreme Rush which will be brought out in different flavours like apple,
grapes, mixed fruit, guava, etc. The consumers can choose among the
flavours that will be provided with respect to their choices or preferences.
The fruit energy drink will have less chemicals and sugar and will be
based on real fruits.

Market Audit
The two tools that will be used are SWOT and
PESTLE.
SWOT:
•Strength
•Weakness
•Opportunities
•Threats

Continued…
There are various external factors that directly or indirectly have an impact on the business
environment and its performance in the market(Hanák and Grežo, 2020) . These market factors
are mentioned below:
•Political
•Economic
•Social
•Technological
•Legal
•Environmental

Target Market
The business uses STP to know its exact target market.
•Segmentation: Segmentation is basically the process where the whole market is
divided into sub parts based on analysing the similar characteristics of consumers and
their preferences.
•Targeting: It is the process where the product is targeted and concentrated to a
specific segmentation.
•Positioning: Xtreme Rush will be positioned as a brand that solely provides energy
drinks based on real fruits.

Marketing
• The business will use 7P's of Marketing which is also known as Marketing Mix to
formulate a proper Marketing plan.
• Product
• Price
• Place
• Promotion
• People
• Process
• Physical Evidence

Management team
This basically relates to the organizational
chart of a business where the responsibilities
of each department are defined. The business
will make separate departments for the
manufacturing of the product, its distribution,
sales, finance and marketing.

Financial Plan

Conclusion