Cinema4U Mobile App: Executive Summary and Development Report

This report provides an executive summary for the development of a mobile application designed for cinema ticket booking, targeting users aged 18-34. The report details the problem of traditional ticket booking, proposes a mobile app solution using iOS, and outlines key features such as login, home page with movie information, booking with seat selection, and payment options with QR code integration. The cost analysis estimates a total development cost of $1,105,000, considering admin features, mobile app development, and professional services. Strategic alignment with existing business and IT strategies is discussed, including social media integration and software tools. The value proposition emphasizes user-friendliness, extended transaction time, and account deposit features. Project management and control are highlighted, emphasizing the role of a project manager in overseeing the development process. The report also addresses infrastructure requirements, software design, internationalization, social media integration, risk management, deployment strategies, user acceptance, maintenance, and future enhancements. The conclusion recommends the app for improved customer service.

ENTERPRISE
MOBILE APP

EXECUTIVE SUMMARY
In this modern era, it is important that proper consideration to seek opportunities that
prevail in the market. The main focus of the present report is made on development of an
application that provides customers with the opportunities to book tickets. In order to develop the
application there are proper research consulted in which the opportunities to this area is high.
IOS operating system is used to develop the application. Further, it is focused on age group from
18 to 34. The total cost that is included in this process will be $300K. Further, the feedback that
will be provided by users will be effective enough to improvement service quality. In addition to
this, it is recommended that main focus to be made on target audience so that strategies can be
developed to develop strong customer’s base.

Contents
EXECUTIVE SUMMARY.............................................................................................................2
Introduction......................................................................................................................................1
1.0 The Problem...............................................................................................................................1
2.0 The Concept & Solution............................................................................................................1
3.0 Key Features of the Desktop Application..................................................................................2
4.0 Cost analysis..............................................................................................................................3
5.0 Target Audience.........................................................................................................................4
6.0 Strategic alignment within the organization's business and IT strategies..................................5
7.0 Value proposition and other benefits.........................................................................................5
8.0 Project management and control...............................................................................................6
9.0 Infrastructure requirements........................................................................................................7
9.1 Development Platforms.........................................................................................................7
9.2 Coding Languages and Tools................................................................................................7
9.3 Use of Cloud Services...........................................................................................................7
10.0 Software design, development methodologies and testing strategies......................................8
11.0 Internationalization for a global market................................................................................11
12.0 Social media...........................................................................................................................11
13.0 Risk management...................................................................................................................12
14.0 Integration and deployment strategies...................................................................................13
15.0 User acceptance and change management.............................................................................14
16.0 Maintenance...........................................................................................................................15
17.0 Future opportunities and enhancements................................................................................16
18.0 Conclusion and Recommendation.........................................................................................16
REFERENCES..............................................................................................................................18

Introduction
With time, different types of changes that has taken place and improvement or
advancement in technology has helped in making people reach out their requirements effectively.
Majority of services are available in form of application and is connected through electronic
devices. A boom is seen in cinema and on yearly basis its contribution is increasing. This way
there is an opportunity identified (Charland and Leroux, 2011). In this context, an application has
been developed that provide proper services to people who want to book tickets faster and with
great ease. It is targeted for people who are between age group from 18 to 34 as the rate these
group who make use of smartphone. The rate of competition is high but the strategies applied
will enable to develop positive perception within the mind of customers. There is proper
explanation made for each of the areas that will enable to develop an effective plan for
Cinema4U.
1.0 The Problem
There are various types of issues that are faced in order to operate the business
effectively. However, one of the main problem that is identified is in relation with booking of
tickets. Customers have to visit the theaters and from there they have to book the ticket. This is a
type of issue in which people visit late in the theater as they have to book the tick and this causes
disturbance. In entertainment industry, it is important to make sure that all the people are being
provided with healthy environment in which they can enjoy. It is important to consider an
alternative way that can be helpful enough to overcome the issue and to come up with
appropriate solution of the problem. Apart from this, employees faced issue in getting proper
information about the customers who have already booked the tickets.
2.0 The Concept & Solution
In order to overcome this type of issue, team have decided to develop an application that
can enable to provide proper services to customers and in delivering adequate information to
employees. The application enables to book tickets to customers at any time. There are changes
that are made in the application depending upon the show and their timing. When the system is
user friendly, then it becomes favorable enough for the customers to use the system in effective
manner. There are many tests that were conducted in which 10 of the people were asked to use
application. It was observed that they were taking up too much time to understand the system
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and this showed that it was not user friendly. The issues that were faced by these users were
identified and accordingly changes were made in the system. Further, there were also issues
identified in which system was showing wrong information about booked seats. This type of
problems arises when individuals select same seats at a time. This shows that, proper interaction
is important so that they will be able to make the issues solved in effective manner (Dalmasso,
Datta and Nikaein, 2013). Apart from this, requirements of customers is to get a system in which
they are able to operate. When it is easy to use, then people prefer to make use of the application
developed. When any transaction in the system is lost, then it makes the user to automatically
open up the home page. In this condition, people have to again go through the whole process
which is inconvenient for customers. This problem was analyzed and rectified so that customers
may not get annoyed while using application. System was made in such a way that the page on
which they left after selection of tickets, from their application will get started.
3.0 Key Features of the Desktop Application
Page Page name Key Features Summary of Features
1 Login page  Company Logo
 User name and password
 Existing member login
 New member registration
 Provides customers to develop
their accounting.
 With the help of other social
sites like Facebook and Gmail
2 Home Page  Upcoming movie name
 Movies on theatre
 Their timing
 Enables to know customers
about the movies for which
ticket can be booked.
 Information about upcoming
movies also provided.
3 Booking
ticket
 Seats that are booked
 Seats that are not booked
 Option for selecting the
tickets
 Enables to provide the
opportunity to book the seats
as per preferences of
customers.
4 Payment  Options provided through
which payment can be
made.
 Customers can book the ticket
and pay for it and this provides
QR code as a proof of tickets
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bought
4.0 Cost analysis
In order to develop an application, it requires consideration to be made for different type
of areas. In total, it takes about $1,105,000 for overall development of the application. Further, it
also takes up to less than one years’ time to develop the system. First of all, it is required to work
on admin features which will cost up to $130K. It consists of tracking system, payment
administration, feedback system, central management system, etc. It enables to provide overall
development of the application so that it can be presentable (Spreng, Mackenzie and Olshavsky,
1996). Further, it also includes mobile application development cost which is about &170K.
More specifically, it includes deployment, testing, app administration, features, design, etc. All
these can be developed using low budget as well but then effectiveness can’t be attained when
there is no proper focus made on all these areas. Further, main cost of the application is incurred
on the type of OS that is used, then it contains features required, maintenance, development cost,
etc.
Figure 1: Total Cost for developing Application
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Further, it also requires professionals who will be supportive enough to develop an
attractive application that will enable to attain the aims and objectives that are set. It is important
for the business to understand the requirement of customers whom they are targeting. Different
people have diverse set of perception and needs (Tracy, 2012). It is important at the initial stage
to conduct research so that perception of people can be understood. This way it becomes
favourable to develop application as per customers’ requirement so that strong base can be
developed in which system can support the business. Thus, it can be stated that this will take
about $1,105,000 to develop application that can satisfy the requirements of customers in
effective manner.
5.0 Target Audience
There are proper analysis made, that has helped in determining the audience who will
make use of the application. It is being identified that majority of the applications are generally
used by youngsters. It includes age group from 18 to 34. With this respect, the main focus is
made on these groups and this will enable to promote the app and in attaining the goals and
objectives set.
6.0 Strategic alignment within the organization's business and IT strategies
It is important for the application to have strategic alignment with other organizations.
This is highly effective to deliver information to customers about the application. When there are
frequent visibility made, then it enables to develop positive perception within the mind of
customers. Social media is used in which customers get direct link to the application. More
specifically, Facebook is used in which the link will be provided through which customers will
get to know about application (Holla and Katti, 2012). It is an effective strategic alignment that
enables to develop trust among customers mind. It is important that there must be link with other
applications as well so that it becomes easier for the customers to access the application. Apart
from this, business can be further developed by providing discounts to customers on \tickets.
This will be effective in attracting customers as people prefer to get services that are delivered to
them at discounted rates. As per another set of strategy that can be used when many apps
developed, then software tools can be used to scale its development efforts. It enables to provide
support for critical management elements like app version control, testing, lifecycle
management, etc.
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7.0 Value proposition and other benefits
Main focus of the application is on clients of age group from 18 to 34. They are the ones
who largely uses smartphones. There are different types of ecommerce business models that can
be applied. As per the type of services that are delivered, it contains business to consumers in
which the business does not have direct interaction with customers (Scharff and Verma, 2010).
They are connected with the application. Customers make use of application in which they are
able to get movie tickets and then the order is placed to them. In accordance with the problems
that were faced, team has aimed updating the system in such a way that it can be made user
friendly. Customers will be able to make use of the application easily and their requirements can
be fulfilled. The application provides the opportunity to stay longer time during the time when
transaction take place. There are conditions in which the process gets disturbed when the
individual takes time in the process of transfer of money with the help of e banking. However,
this type of problem is solved in which customers get the benefit to stay longer period. This is a
type of benefit in which the user gets time to make the transaction process (Holzer and Ondrus,
2011). Further, there is another set of benefit that is provided to customers. It is to use the
account as deposit for money and this can be used when any other time movie tickets are to be
booked. When more and customers get to know about the application, then they can also enable
to expand their business at global level in which they strong customers base can be developed.
8.0 Project management and control
When a project is developed, then it requires to have a persona who will be overseeing
the progress. This is generally done by the project manager. He/she will list out the operations
that has to be performed so that they can develop a plan in which step by step process is applied.
Manager is responsible for analysing each of the functions that are undertaken so that the gap can
be identified. In accordance with the findings made changes are made (Meier, 2012). Further, the
manager has the responsibility to understand the requirements of customers and the plan that is
developed at the initial stage to make sure that project is being operated as per the plan. Further,
there is a software engineer who make sure that there are changes made in the functioning of the
application as per the customers’ requirements. At the initial stage as it was discussed that there
will be 10 of the people who will asked to make use of the application, then from the issues that
were identified changes are made so that the rate of satisfaction can be attained. All these
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changes are made by software engineer (Teng and Helps, 2010). Apart from this, there are other
members who are working under who are responsible to take up orders and to perform the given
role in effective manner. Both project manager and software engineer are responsibility to make
sure that all the operation are performance in proper manner.
There are different ways that are identified with the help of which facilities are informed
regarding the process. In this context, when an application is developed, then it consist of rating
made for the app and it also includes comments of the users. These type of information are
highly effective in order to determine the changes and the type of problems that are identified by
each of the individuals who have made use of the application (Corral, Sillitti and Succi, 2012).
Apart from this, the application is linked with social sites like Facebook or Gmail. There are
benefit for the users as they can provided their experience or any type of problems that are faced
by them while using the application. From these information’s, it becomes helpful to make the
changes all the other people involved are also informed about the progress.
9.0 Infrastructure requirements
There are various type of benefits that one attaions with the help of cloud storage. In this,
some of the features include:
 Saving cost
 Agility
 Reliability
9.1 Development Platforms
There are different type of platforms that are available through which business can be
established. Different type of operating system are available that can be used for the application.
In this context, presently, IOS operating system will not be used as it is not user friendly. With
this respect, developing team has made use of Android operating system as it provides the
opportunity to make the application to be used easily (Corral, Sillitti and Succi, 2012). This is
highly effective for the users to know about the system and the type of application that are
provided. Further, changes will be made when there are any type of new operating system will be
introduced.
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9.2 Coding Languages and Tools
Apart from this, it require to make use of coding languages and tools. There are different
type of languages that can be used though which the application can be developed. It is a type of
formal language which is helpful for setting instructions that enables to provide different set of
outputs. These are the type of instructions that are provided to the application so that users will
be able to made use of the system in effective manner (McWherter and Gowell, 2012). For
Cinema4U, operations team has made use of Pascal as their programming language. This is an
effective language that enables to operate the operations of the system efficiently.
9.3 Use of Cloud Services
Cloud services can be determined to be the service that are made available for the users
as per the demand. It is the place where users can save their personal information. In the
application that is being develop for booking tickets require to develop an account in which
personal information is to be shared and it is to be verified with the help of mobile phone. The
application system will make use of cloud services so that all the information that are gathered
for developing the account will be stored. Further, it will be proper protected so that other people
may not able to use them.
10.0 Software design, development methodologies and testing strategies
There are different set of designs that are developed in order to make sure that the
application can be formed easily. Below given are the some of the designs that are used in the
application:
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From the above, figure, it is shown the page on which the users need to put their
username and password. For the individuals who do not have an account need to click on sign
up. This will get the users to go to another page were they need to fill up all the personal
information so that it can be verified.
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By filling up the information, it enables to get started with the home page of the
application. By making account, it also helps in providing different type of offers that are
provided by this application. Further, they are also able to provide updates for any type of
changes that take place in the services (Gasimov, Tan and Sutanto, 2010). Then it come the
home page in which the users is able to select the ticket for any movie that is going on in the
theatres. In this context, it requires to select the seat and one need to be select the payment mode
for the services used and that is for the booked ticked. This can be seen in the below figure:
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There are type information are that given on the phone that has to be filled and this
enables to make the payment and reduces the time for physically going to the theatre and
booking tickets. Then it consist of QR code that is to shown so that the people responsible will
provide the ticket or the entry to theatre.
In order to make the testing, there are about 10 of the people who are selected and they
will make use of the application and this way, it will be favourable enough to know the issues
that arte faced by people in making use of the application (Dehlinger and Dixon, 2011). As per
the findings, made, there are improvements made so that the rate of satisfaction can be raised.
Apart from this, there are feedback options that are provided. This is effective enough to know
the requirements and problems that are faced by customers. Appropriate steps will be taken so
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that improvement can be made. Further, when there are changes identified in the download rate,
then it can be stated that promotional strategies are not effective or there some of the problems
that are faced by people. So changes can be made from the data that is gathered in order to
overcome with the issues.
11.0 Internationalization for a global market
Around the world, there are different type of business or application that aim at
delivering their customers with similar set of services. It is important to conduct market research
so that the need and requirements of customers can be identified and appropriate steps can be
taken through which customers can be attracted. In terms of the application that are used by
people, they generally prefer to make use of those that are user friendly and do also provide
additional benefits (Unhelkar and Murugesan, 2010). With the help of promotional techniques, it
is helpful enough to make the service reach customers. Similarly to make the services or the
application reach, it takes up to certain period of time to reach customers around the world.
There are certain aspects that has to be considered. In this context, at different countries have
diverse set of languages that are used and so it is important to provide with the opportunity to
select languages as per their preferences. Further, the currency is also different and so that is also
important to make sure that there are changes made in which users can selected their currencies
as per the countries that are selected by them. Apart from this, regulations that are followed at
different countries are also diverse (Bergvall-Kåreborn, Howcroft and Chincholle, 2010). In this
context, it is important to take proper permission so that application can be released at global
market. Further, the type of customs that are applied are also different and these should be
considered when the application is to be developed.
12.0 Social media
This is an easy way with the help of which it allows to have direct login to the account.
When account is to be made, then there are information which are asked. When there is an
account already made other applications, then it becomes easy to get logged in without filling up
the personal information. The data that is already being provided in other account is used
(Gavalas and Economou, 2011). This is many benefits like for example, when Facebook is used
as link to access, then it will be displayed to other friends on that application and through the
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post more and more people will get to know the application. Linking up with social media
enables to increase the customer’s base as they do not have to work on it much to create their
account. In order to get access from other applications, it is important get permission in which
the application people need to provide information regarding the focus and the type of services
that are delivered by the business. This is a type of promotional strategies that provide other
users to know the application and the type of services that are delivered by them. Apart from
this, there are certain type of issues that are identified by users and the problems can be identified
when they give with the options for providing feedback (Holzer and Ondrus, 2011). Further, it
also includes crowdsourcing as it is determined to be the practice with the help of which input or
information into project. This is done by enlisting that services that are used by large population.
Social media is effective way that encourages to boost up the moral and understanding of
customers so that they can they use the services delivered by them. When more and more people
get to know about the application, then this will increase the profitability of the business.
13.0 Risk management
Managing risk in the company plays a vital role as it helps in removing hindrance and
interruption in business operations. The company can identify and manage the risk with the use
of 5 step risk management process which provides the systematic approach to defining and
managing risk on time. The risk management of cinema for you Application is as follows:
Identifying risk: Identifying and defining risk at initial level is the important part of any
organisation because helps in making cost effectiveness of business operations (Charland and
Leroux, 2011). Uncovering the loopholes and shortcomings of the Application at the initial level
is the best way to overcome and prevent losses.
Analysing risk: In this the information technology team of the company will evaluate
and analyse the impacts of risk which can come across due to loopholes in the software like,
major use of application cause hang or leads to server down. Moreover, it has been measured that
the functioning of application is not at all user friendly due to which so many customers are
unable to access the application.
Evaluate and rank risk: In this step the company will focus on analysing whether there
are changes to make application useful after making amendments or changes according to the
customer demand. The ranking of risk is done by evaluating its consequences if launched in
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market (Wasserman, 2010). This helps in determining whether is risk need to be treated or just
be improved with time.
Treat the risk: This is responding to risk planning. After identifying and analysing risk
of launching application. The company will evaluate the consequences of loopholes in the
software which will assist the enterprise in determining the plans to make actual changes which
can assist in satisfying customer needs and wants and expanding business operations.
Monitor and review risk: The risk is uncertain therefore it is necessary for the company
to monitor and control over the risk which can arise anytime. Keeping an eye over risk assist the
organisation in adapting changes easily. By monitoring changes company can recognise
unpleasant surprises, barriers and opportunities.
14.0 Integration and deployment strategies
There are 5 step strategically process which helps the organisation to integrate and deploy
the success of business which is as follows:
Culture: Implementing the right tool and technique is not enough for development. Due
regular advancement in policies, regulation and competition, the company need to make changes
in the process like regular cultural development, testing, implementing training, techniques and
every possible skills which can enhance the services of the enterprise (Dalmasso, Datta and
Nikaein, 2013).
Automation Platform: It is focus on making use of advanced tools and techniques
which can assist the organisation in promoting growth and development of Cinema for you
Application. For instance, it helps IT teams in recognising whether application demand regular
updation for proper function so it the management in making use of appropriate tools.
App Architecture: It involves designing of application by testing its performance at
every level. It promotes the enhancement of application in way to create its use over various
channels like, Google, cloud, youtube etc.
Security: This plays vital role, it is important for the organisation to develop its secure its
option to promote the use of online payment. For instance, the company should focus on its
automated code scanning, template checking, secure payment testing in order to serve customer
satisfaction for using the application (Tracy, 2012).
Insight: It is based on visualizing, tacking environmental changes, issues and
development to increase the life cycle of the application.
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Delivery strategies: Designing and delivery policy of application is very important
therefore, in this the company should aim at making green and red light of Application in which
the red right will determine shortages and loopholes whereas the green light will denote the
efficiency and effectiveness of application.
Monitoring and feedback: Keeping an eye over overall functioning of software and then
collecting the feedback is the best step which can assist the enterprise in serving customer
satisfaction and earning profitable returns (Holla and Katti, 2012).
15.0 User acceptance and change management
It is important for the company analyse the changes and loopholes in the proposed plan
and then implement changes accordingly. Further, implementing changes on time assist the
organisation in serving customer satisfactory services/. The best to analyses, accept and
implement changes within the organisational functioning to by using change management model
which provides company opportunity to remove interruption and hindrance from technological
factors (Scharff and Verma, 2010). The implementation of change after analysing solutions to
problems in Application Cinema for you, the enterprise can implement change management
model to establish smooth functioning of software. The process of change management model is
as follows:
Unfreeze
In this the enterprise will
analyze the changes which can
help the management in
identifying loopholes which
need to cover in order to serve
satisfactory services to buyers
(Gasimov, Tan and Sutanto,
2010).
Further, in this organization
measures whether the solution
to the problems are strong
enough to deliver best
services.
Change
In this step, the management
of the company will
communicate the need to
changes and plan which can
assist all the employees in
managing change in the
process of application.
Further, in this process, the
company will focus one
empowering the change
decision and solution ion order
to manager future functioning
Refreeze
After making changes
according to market demand
and loopholes in the
application company will
refreeze the changes to
analyses the consumer reaction
towards the booking service of
the company.
Moreover, in this the company
will develop and focus on
sustaining changes in the
application.
This step is more about
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Furthermore, the experts will
evaluate the need to change in
the application.
At last, the enterprise manages
and understand the problems
and loopholes in the business
process or in the system.
and process.
At last, the ultimate motive of
the entity during the change
will be to involve all the
members who can help the
organization in deriving
change in the application
according to the taste and
preferences of consumers.
providing appropriate training
and guidance to staff member
in order to increase efficiency
and effectiveness of business
operations (Holzer and
Ondrus, 2011).
After implementing change
according to systematic step
the company can analyses the
market reaction towards the
usage of application and can
celebrate its success.
16.0 Maintenance
Maintenance of Cinema for you application will demand the expertise suggestion of
information technology team of the organisation. To maintain the usage of application the
organisation will have to make changes in the software regularly according to market demand.
Further, it is important for IT team to innovate the features of application as it is important to
develop and promote the use of Software and its life cycle (Meier, 2012). Moreover, to promote
the use of application, the enterprise need to create awareness among consumers about the usage
of application. In the process of maintenance the management should focus on the promotional
activities which can help the organisation in creating awareness for newly launched application.
For collecting feedback the company have to perform three step process which states that, first
the marketing team of the firm will evaluate the consumer reaction towards the launch of
application by identifying the number of download and usage of software. Further, the
management will focus on collecting feedback through various sources like, emails, door to door
interview, questionnaire etc. to analyse the consumer point of point towards the application. At
last, the management of enterprise will scrutinize the feedback of various consumer to identify
the loopholes which can assist IT team in making further changes.
Henceforth, after discovering all the changes and problems the company will focus on
making changes in order to increase the traffic over application. Creating more and more
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awareness plays a vital role in making appropriate use and development of application (Teng and
Helps, 2010). Moreover, after making all the efforts over maintenance of software, the
management will focus on developing the knowledge of application over various internet
browsing channels like, Google, YouTube etc. because these are the place which grab the
attention of maximum number of individuals.
17.0 Future opportunities and enhancements
The company cannot just launch the application and sit back to watch the consumer
reaction instead it is important for the organisation to make changes and innovation in the
application process according to advancement in technology in order to attract the attention of
buyers (Corral, Sillitti and Succi, 2012). Moreover, enhancing the functioning of software can be
fruitful for the entity in maximizing profits. Enhancements and development in the software
according to market requirement is essential to attain competitive advantage. Further, grabbing
the future opportunities according to environmental changes helps the management in coping up
with the fluctuation on change and makes the organisation efficient enough to adapt changes.
The company should always seek for improvement in software packages which can assist the
entity in improving its business process into effective and efficient. Hence, time to time
enhancement makes the internal system of the organisation flexible to changes which reduces the
chance of risk and uncertainties (Corral, Sillitti and Succi, 2012). Considering the innovation
according to the environmental provisions is the best way to deal with the enhancement and
advancement in technology.
18.0 Conclusion and Recommendation
From the above, conducted report, it can be concluded that there are many changes that
has taken place in relation with technology. It is important to make changes in the services and to
update the system. There are many security issues that are identified and these can be avoided
when there are changes made in the application as per requirement. It is important to have proper
plan in which the need and requirement of customers can be identified. In this process it requires
to conduct market research so as to know the wants of customers and the opportunities that
prevail in the market. As per the findings, made application can be developed that can boost up
the moral of customers and contribute towards growth of the business. Further, to start up with
the plan, it is important to have proper analysis of the cost that will be incurred for each of the
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operations as per the plan. This way, it becomes favourable enough to know the gap in the
application needs improvement. Apart from this, there are opportunity to the business that is
identified when they link the app with other social media platform. This encourages to know the
perception that are carried by each of the person of the application used.
There are certain set of recommendations that has to be considered and some of them are
as follows:
 Innovation: There are many applications that are focused on delivering similar type of
services. It becomes difficult to develop a unique place within the mind of customers.
When innovation or creativity is applied in which there are not much of the people who
are involved in it, then it becomes favourable enough to attract customers and raising
strong customer’s base.
 Focusing on target audience: When the target audience are properly focused, then it
enables to develop strategies as per their requirement can be satisfied. It is important that
proper consideration is made and steps are taken to focus on the target audience.
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