Cinema4U Mobile App: Executive Summary and Development Report

This report provides an executive summary for the development of a mobile application designed for cinema ticket booking, targeting users aged 18-34. The report details the problem of traditional ticket booking, proposes a mobile app solution using iOS, and outlines key features such as login, home page with movie information, booking with seat selection, and payment options with QR code integration. The cost analysis estimates a total development cost of $1,105,000, considering admin features, mobile app development, and professional services. Strategic alignment with existing business and IT strategies is discussed, including social media integration and software tools. The value proposition emphasizes user-friendliness, extended transaction time, and account deposit features. Project management and control are highlighted, emphasizing the role of a project manager in overseeing the development process. The report also addresses infrastructure requirements, software design, internationalization, social media integration, risk management, deployment strategies, user acceptance, maintenance, and future enhancements. The conclusion recommends the app for improved customer service.

ENTERPRISE
MOBILE APP

EXECUTIVE SUMMARY
In this modern era, it is important that proper consideration to seek opportunities that
prevail in the market. The main focus of the present report is made on development of an
application that provides customers with the opportunities to book tickets. In order to develop the
application there are proper research consulted in which the opportunities to this area is high.
IOS operating system is used to develop the application. Further, it is focused on age group from
18 to 34. The total cost that is included in this process will be $300K. Further, the feedback that
will be provided by users will be effective enough to improvement service quality. In addition to
this, it is recommended that main focus to be made on target audience so that strategies can be
developed to develop strong customer’s base.

Contents
EXECUTIVE SUMMARY.............................................................................................................2
Introduction......................................................................................................................................1
1.0 The Problem...............................................................................................................................1
2.0 The Concept & Solution............................................................................................................1
3.0 Key Features of the Desktop Application..................................................................................2
4.0 Cost analysis..............................................................................................................................3
5.0 Target Audience.........................................................................................................................4
6.0 Strategic alignment within the organization's business and IT strategies..................................5
7.0 Value proposition and other benefits.........................................................................................5
8.0 Project management and control...............................................................................................6
9.0 Infrastructure requirements........................................................................................................7
9.1 Development Platforms.........................................................................................................7
9.2 Coding Languages and Tools................................................................................................7
9.3 Use of Cloud Services...........................................................................................................7
10.0 Software design, development methodologies and testing strategies......................................8
11.0 Internationalization for a global market................................................................................11
12.0 Social media...........................................................................................................................11
13.0 Risk management...................................................................................................................12
14.0 Integration and deployment strategies...................................................................................13
15.0 User acceptance and change management.............................................................................14
16.0 Maintenance...........................................................................................................................15
17.0 Future opportunities and enhancements................................................................................16
18.0 Conclusion and Recommendation.........................................................................................16
REFERENCES..............................................................................................................................18

Introduction
With time, different types of changes that has taken place and improvement or
advancement in technology has helped in making people reach out their requirements effectively.
Majority of services are available in form of application and is connected through electronic
devices. A boom is seen in cinema and on yearly basis its contribution is increasing. This way
there is an opportunity identified (Charland and Leroux, 2011). In this context, an application has
been developed that provide proper services to people who want to book tickets faster and with
great ease. It is targeted for people who are between age group from 18 to 34 as the rate these
group who make use of smartphone. The rate of competition is high but the strategies applied
will enable to develop positive perception within the mind of customers. There is proper
explanation made for each of the areas that will enable to develop an effective plan for
Cinema4U.
1.0 The Problem
There are various types of issues that are faced in order to operate the business
effectively. However, one of the main problem that is identified is in relation with booking of
tickets. Customers have to visit the theaters and from there they have to book the ticket. This is a
type of issue in which people visit late in the theater as they have to book the tick and this causes
disturbance. In entertainment industry, it is important to make sure that all the people are being
provided with healthy environment in which they can enjoy. It is important to consider an
alternative way that can be helpful enough to overcome the issue and to come up with
appropriate solution of the problem. Apart from this, employees faced issue in getting proper
information about the customers who have already booked the tickets.
2.0 The Concept & Solution
In order to overcome this type of issue, team have decided to develop an application that
can enable to provide proper services to customers and in delivering adequate information to
employees. The application enables to book tickets to customers at any time. There are changes
that are made in the application depending upon the show and their timing. When the system is
user friendly, then it becomes favorable enough for the customers to use the system in effective
manner. There are many tests that were conducted in which 10 of the people were asked to use
application. It was observed that they were taking up too much time to understand the system
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and this showed that it was not user friendly. The issues that were faced by these users were
identified and accordingly changes were made in the system. Further, there were also issues
identified in which system was showing wrong information about booked seats. This type of
problems arises when individuals select same seats at a time. This shows that, proper interaction
is important so that they will be able to make the issues solved in effective manner (Dalmasso,
Datta and Nikaein, 2013). Apart from this, requirements of customers is to get a system in which
they are able to operate. When it is easy to use, then people prefer to make use of the application
developed. When any transaction in the system is lost, then it makes the user to automatically
open up the home page. In this condition, people have to again go through the whole process
which is inconvenient for customers. This problem was analyzed and rectified so that customers
may not get annoyed while using application. System was made in such a way that the page on
which they left after selection of tickets, from their application will get started.
3.0 Key Features of the Desktop Application
Page Page name Key Features Summary of Features
1 Login page  Company Logo
 User name and password
 Existing member login
 New member registration
 Provides customers to develop
their accounting.
 With the help of other social
sites like Facebook and Gmail
2 Home Page  Upcoming movie name
 Movies on theatre
 Their timing
 Enables to know customers
about the movies for which
ticket can be booked.
 Information about upcoming
movies also provided.
3 Booking
ticket
 Seats that are booked
 Seats that are not booked
 Option for selecting the
tickets
 Enables to provide the
opportunity to book the seats
as per preferences of
customers.
4 Payment  Options provided through
which payment can be
made.
 Customers can book the ticket
and pay for it and this provides
QR code as a proof of tickets
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bought
4.0 Cost analysis
In order to develop an application, it requires consideration to be made for different type
of areas. In total, it takes about $1,105,000 for overall development of the application. Further, it
also takes up to less than one years’ time to develop the system. First of all, it is required to work
on admin features which will cost up to $130K. It consists of tracking system, payment
administration, feedback system, central management system, etc. It enables to provide overall
development of the application so that it can be presentable (Spreng, Mackenzie and Olshavsky,
1996). Further, it also includes mobile application development cost which is about &170K.
More specifically, it includes deployment, testing, app administration, features, design, etc. All
these can be developed using low budget as well but then effectiveness can’t be attained when
there is no proper focus made on all these areas. Further, main cost of the application is incurred
on the type of OS that is used, then it contains features required, maintenance, development cost,
etc.
Figure 1: Total Cost for developing Application
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Further, it also requires professionals who will be supportive enough to develop an
attractive application that will enable to attain the aims and objectives that are set. It is important
for the business to understand the requirement of customers whom they are targeting. Different
people have diverse set of perception and needs (Tracy, 2012). It is important at the initial stage
to conduct research so that perception of people can be understood. This way it becomes
favourable to develop application as per customers’ requirement so that strong base can be
developed in which system can support the business. Thus, it can be stated that this will take
about $1,105,000 to develop application that can satisfy the requirements of customers in
effective manner.
5.0 Target Audience
There are proper analysis made, that has helped in determining the audience who will
make use of the application. It is being identified that majority of the applications are generally
used by youngsters. It includes age group from 18 to 34. With this respect, the main focus is
made on these groups and this will enable to promote the app and in attaining the goals and
objectives set.
6.0 Strategic alignment within the organization's business and IT strategies
It is important for the application to have strategic alignment with other organizations.
This is highly effective to deliver information to customers about the application. When there are
frequent visibility made, then it enables to develop positive perception within the mind of
customers. Social media is used in which customers get direct link to the application. More
specifically, Facebook is used in which the link will be provided through which customers will
get to know about application (Holla and Katti, 2012). It is an effective strategic alignment that
enables to develop trust among customers mind. It is important that there must be link with other
applications as well so that it becomes easier for the customers to access the application. Apart
from this, business can be further developed by providing discounts to customers on \tickets.
This will be effective in attracting customers as people prefer to get services that are delivered to
them at discounted rates. As per another set of strategy that can be used when many apps
developed, then software tools can be used to scale its development efforts. It enables to provide
support for critical management elements like app version control, testing, lifecycle
management, etc.
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7.0 Value proposition and other benefits
Main focus of the application is on clients of age group from 18 to 34. They are the ones
who largely uses smartphones. There are different types of ecommerce business models that can
be applied. As per the type of services that are delivered, it contains business to consumers in
which the business does not have direct interaction with customers (Scharff and Verma, 2010).
They are connected with the application. Customers make use of application in which they are
able to get movie tickets and then the order is placed to them. In accordance with the problems
that were faced, team has aimed updating the system in such a way that it can be made user
friendly. Customers will be able to make use of the application easily and their requirements can
be fulfilled. The application provides the opportunity to stay longer time during the time when
transaction take place. There are conditions in which the process gets disturbed when the
individual takes time in the process of transfer of money with the help of e banking. However,
this type of problem is solved in which customers get the benefit to stay longer period. This is a
type of benefit in which the user gets time to make the transaction process (Holzer and Ondrus,
2011). Further, there is another set of benefit that is provided to customers. It is to use the
account as deposit for money and this can be used when any other time movie tickets are to be
booked. When more and customers get to know about the application, then they can also enable
to expand their business at global level in which they strong customers base can be developed.
8.0 Project management and control
When a project is developed, then it requires to have a persona who will be overseeing
the progress. This is generally done by the project manager. He/she will list out the operations
that has to be performed so that they can develop a plan in which step by step process is applied.
Manager is responsible for analysing each of the functions that are undertaken so that the gap can
be identified. In accordance with the findings made changes are made (Meier, 2012). Further, the
manager has the responsibility to understand the requirements of customers and the plan that is
developed at the initial stage to make sure that project is being operated as per the plan. Further,
there is a software engineer who make sure that there are changes made in the functioning of the
application as per the customers’ requirements. At the initial stage as it was discussed that there
will be 10 of the people who will asked to make use of the application, then from the issues that
were identified changes are made so that the rate of satisfaction can be attained. All these
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changes are made by software engineer (Teng and Helps, 2010). Apart from this, there are other
members who are working under who are responsible to take up orders and to perform the given
role in effective manner. Both project manager and software engineer are responsibility to make
sure that all the operation are performance in proper manner.
There are different ways that are identified with the help of which facilities are informed
regarding the process. In this context, when an application is developed, then it consist of rating
made for the app and it also includes comments of the users. These type of information are
highly effective in order to determine the changes and the type of problems that are identified by
each of the individuals who have made use of the application (Corral, Sillitti and Succi, 2012).
Apart from this, the application is linked with social sites like Facebook or Gmail. There are
benefit for the users as they can provided their experience or any type of problems that are faced
by them while using the application. From these information’s, it becomes helpful to make the
changes all the other people involved are also informed about the progress.
9.0 Infrastructure requirements
There are various type of benefits that one attaions with the help of cloud storage. In this,
some of the features include:
 Saving cost
 Agility
 Reliability
9.1 Development Platforms
There are different type of platforms that are available through which business can be
established. Different type of operating system are available that can be used for the application.
In this context, presently, IOS operating system will not be used as it is not user friendly. With
this respect, developing team has made use of Android operating system as it provides the
opportunity to make the application to be used easily (Corral, Sillitti and Succi, 2012). This is
highly effective for the users to know about the system and the type of application that are
provided. Further, changes will be made when there are any type of new operating system will be
introduced.
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9.2 Coding Languages and Tools
Apart from this, it require to make use of coding languages and tools. There are different
type of languages that can be used though which the application can be developed. It is a type of
formal language which is helpful for setting instructions that enables to provide different set of
outputs. These are the type of instructions that are provided to the application so that users will
be able to made use of the system in effective manner (McWherter and Gowell, 2012). For
Cinema4U, operations team has made use of Pascal as their programming language. This is an
effective language that enables to operate the operations of the system efficiently.
9.3 Use of Cloud Services
Cloud services can be determined to be the service that are made available for the users
as per the demand. It is the place where users can save their personal information. In the
application that is being develop for booking tickets require to develop an account in which
personal information is to be shared and it is to be verified with the help of mobile phone. The
application system will make use of cloud services so that all the information that are gathered
for developing the account will be stored. Further, it will be proper protected so that other people
may not able to use them.
10.0 Software design, development methodologies and testing strategies
There are different set of designs that are developed in order to make sure that the
application can be formed easily. Below given are the some of the designs that are used in the
application:
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From the above, figure, it is shown the page on which the users need to put their
username and password. For the individuals who do not have an account need to click on sign
up. This will get the users to go to another page were they need to fill up all the personal
information so that it can be verified.
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By filling up the information, it enables to get started with the home page of the
application. By making account, it also helps in providing different type of offers that are
provided by this application. Further, they are also able to provide updates for any type of
changes that take place in the services (Gasimov, Tan and Sutanto, 2010). Then it come the
home page in which the users is able to select the ticket for any movie that is going on in the
theatres. In this context, it requires to select the seat and one need to be select the payment mode
for the services used and that is for the booked ticked. This can be seen in the below figure:
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