Enterprise Resource Planning and Aston Martin: A Case Study Analysis

This literature review examines the impact of Enterprise Resource Planning (ERP) on the business activities of multinational organizations, using Aston Martin as a case study. The introduction defines ERP and its core functions, emphasizing its role in integrating key business processes like finance, operations, and human resources. The literature review explores the importance of ERP in enhancing financial results, streamlining data flow, and reducing human error. It highlights how ERP facilitates data centralization, improves analytics, and fosters customer relationships. The review also addresses challenges associated with ERP implementation, such as data quality issues, user adoption difficulties, inflexibility, and high costs, recommending strategies like proper training and software selection to mitigate negative effects. The conclusion summarizes that ERP is an effective tool for managing business processes, but its successful implementation requires careful planning and addressing potential challenges. The report provides a comprehensive overview of ERP's benefits, challenges, and implications for businesses, offering valuable insights for those seeking to understand and implement ERP systems. The study references various books and journals to support its findings and conclusions.

Literature
Review

Table of Contents
INTRODUCTION...........................................................................................................................3
LITERATURE REVIEW................................................................................................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

Topic: To evaluate impact of enterprise resource planning in enhancing business activities of
multinational organization. A case study on Aston Martin.
INTRODUCTION
Enterprise resource planning refers to an integrated management of core procedures of
business, such as, financials, operations, human resource, services, procurement etc. This study
emphasizes on evaluation of concept and impact of enterprise resource planning for business
activities of a multinational organization, i.e., Aston Martin. Further, importance of enterprise
resource planning is assessed and its challenges are analysed. Lastly, recommendations are
provided for reducing negative implications.
LITERATURE REVIEW
To study concept of enterprise resource planning and its impact in business activities of
Aston Martin:
In accordance to Nugraha and et. al. (2020), enterprise resource planning facilitates
integration and management of processes of an organization that is required to run a business. It
can be described as an ability of sharing common procedures as well as data model which covers
broad end to end procedures of operations that are involved in a firm. Applications of enterprise
resource planning facilitates automation and supports broad range of operational as well as
administrative business activities. It includes various aspects of an organization, such as, line of
business, administrative, asset management as well as customer facing. Apart from it, Rupčić
and Ivešić (2018) states that planning of enterprise resource is utilised for the purpose of
managing daily operations of business. it facilitates various activities of an enterprise such as,
management and compliance of risk, evaluation of supply chain, project management,
accounting as well as procurement.
To analyse importance of enterprise resource planning in enhancement of business
activities of Aston Martin:
Miller (2019) signifies on the fact that incorporation of effective planning in context to
enterprise resource helps entities in enhancement of financial results of business by effective
planning, budgeting, prediction and reporting. In relevance to Aston Martin, it can be stated that
implementation of enterprise resource planning enables adequate data flow. Further, Koch and
Mitteregger (2016) indicates that planning of enterprise resource facilitates collection of shared
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transactional data from various sources. In addition to it, systems of enterprise resource planning
facilitate elimination of risks associated with duplication of data in a firm and provides integrity
of data. It plays a crucial role in relevance to management of business activities. ERP system
facilitates centralization of information regarding resources and potential of an organization.
Hence, analytics as well as reporting of Aston Martin improvises which fosters efficiency of
business. this effective technique of business intelligence provides functionality and enhances
report generation capacity of a firm. It ultimately helps in improving efficient formulation of
policies and strategies which leads to enhancement in level of productivity and profitability of an
enterprise. Apart from it, Cao and et.al. (2018) focuses on the fact that planning of enterprise
resources reduces the chances of human error in a company. As, it eliminates tedious task of
report generating, monitoring of inventory level, tracking of timesheet and processing of orders,
which are time consuming tasks. ERP system automates such tasks and it allows effective
evaluation of data entered in short span of time.
Coghill (2017) discussing on one of the most essential aspect of enterprise resource
planning which indicates that it fosters maintenance of relationship with customer as hectic
working of collecting, summarizing and reporting of information are eliminated or avoided. This
hectic working serves as a reason for downgrading generation of leads and conversions. It
provides leverage to staff members of an enterprise to focus on issues as well as feedback of
customers. It helps in enhancement of satisfaction level of customers which ultimately results in
improvisation of brand loyalty of customers towards Aston Martin. Further, Sadri (2020) states
that communication plays an essential role in maintaining efficiency of business. planning of
enterprise resource facilitates implementation of efficient tool for communication which helps in
delegation of task, conversion between groups or various departments, sharing of files etc. it
enables adequate management of projects and operations of a company in an effective as well as
efficient manner. Another major benefit is explained by Dabi and et. al. (2018), i.e., enterprise
resource planning fosters management and monitoring of core processes of an organization. Such
core processes are of various types, such as, finance, manufacturing, operations, sales as well as
resources in an integrated manner. Hence, it can be stated that planning of enterprise resource
acts as a tool or technique of management within a firm.
In addition to it, Ray (2018) emphasizes that successful implementation of enterprise
resource planning leads to increment in satisfaction level of customers and enhancement of
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productivity level of employees of an enterprise. Further, implementation of enterprise resource
planning includes installation of software transferring of financial data, configuration of business
procedures and management of activities of Aston Martin. The system which is applied for the
purpose of planning of enterprise resource is required to be flexible, scalable, conveniently
adaptable as well as easily applicable.
To evaluate challenges which are associated with enterprise resource planning and
recommending strategies for minimizing its negative effects:
In the view of NASSIMA and HASSANE (2020), deployment of enterprise resource
planning comes up as a complex as well as expensive endeavours and hence, enterprises struggle
while defining benefits which are associated with it. Another challenge which Levin and Ivliev
(2020) indicates in association to implementation of enterprise resource planning is related to
data quality. Quality of data pertains a huge influence in interpretation of information that leads
to formulation of strategies for company. Hence, poor integration of data comes up as a
challenge in context to enterprise resource planning. Apart from it, Mucenieks (2018) signifies
that implementation of planning system for enterprise resource comes up as a failure due to
issues related to mind-shift. As, success of it is highly dependent on user. Hence, inability of user
in understanding and effectively utilising this technique may not lead to providing of desired
result in an enterprise. Apart from it, Mirhosseini and et. al. (2019) pinpoints that enterprise
resource planning is not adequately flexible. Hence, time as we as resources are required for
application of such technique. Another challenge in relation to application of enterprise resource
planning in Aston Martin is that implementation of this system comes up as a slow process.
Hence, if an organization want to adopt technique of enterprise resource planning than effective
and in-depth planning is required for the purpose of avoiding disruptions. Apart from it, Shaikh
(2017) states that application of planning of enterprise resource is a costly affair. Further, high
level of training is required for ensuring its appropriate utilisation by staff members. It also leads
to increment in costs of an enterprise. Apart from it, any kind of updates emerges requirement of
additional training of working staff of a company. Additionally, for incorporation of system of
enterprise resource planning in Aston Martin, entity is required to input its existing data in a new
format. In case of high amount of data, it takes longer duration of time. Another issue is
recognized by Fonseca, Rodello and da Anunciação (2017), which indicates that it enterprise
resource planning comes up as a complex procedure. Hence, high level of skills and expertise is
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required for its effective utilization. In addition to it, high maintenance is required by system of
enterprise resource planning which leads to increment in costs that incurs in business.
Schmitz (2018) recommended that proper training to staff members of an organization
helps in enhancing effectiveness of enterprise resource planning. Hence, company should focus
on developing proper strategies and plans that ensures improvisation in skills and expertise of
employees. Apart from it, managing team of an entity should focus on choosing right software of
enterprise resource planning as per specific requirements of an organization which helps in
integration and eliminating lack of adequate flexibility. Bazán and et. al. (2016) emphasizes that
enterprise should enable automation in relevance to invoicing procedures and further integrate it
with applied system of enterprise resource planning. Further, sufficient testing should be
conducted before implementation of enterprise resource planning system for the purpose of
ensuring its smooth functioning and delighting its performance in accordance to organizational
requirements.
CONCLUSION
From the above study it can be concluded that enterprise resource planning is an effective
technique which facilitates management and monitoring of all business procedures and activities
of an organization. Although, there are some challenges which are associated with
implementation of enterprise resource planning which can be eliminated with utilisation of
appropriate strategies.
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REFERENCES
Books and Journals:
Bazán, W. and et. al., 2016, November. Analysis of Risk Factors of ERP (Enterprise Resource
Planning) Systems Information Technologies. In International Conference on
Technologies and Innovation (pp. 131-142). Springer, Cham.
Cao, F. and et.al., 2018. Enterprise Resource Planning System Adoption and Stock Price Crash
Risk. Available at SSRN 3109697.
Coghill, C.C., 2017. Model-Based Alternative of Document-Based System Development for
Enterprise Resource Planning (Doctoral dissertation, The George Washington
University).
Dabi, J. and et. al., 2018, April. Can an enterprise system persuade? The role of perceived
effectiveness and social influence. In International conference on persuasive
technology (pp. 45-55). Springer, Cham.
Fonseca, G.L., Rodello, I.A. and da Anunciação, P.F., 2017. Information Management and
Enterprise Resource Planning: An Analysis of the Medical Products Distribution Chain.
In Handbook of Research on Information Management for Effective Logistics and
Supply Chains (pp. 334-349). IGI Global.
Koch, S. and Mitteregger, K., 2016. Linking customisation of ERP systems to support effort: an
empirical study. Enterprise information systems. 10(1). pp.81-107.
Levin, A.M. and Ivliev, A.A., 2020. Implementation of a resource planning system within the
framework of sustainable enterprise development. Entrepreneur €™โ s Guide.
Miller, A., 2019. Enterprise Resource Planning (ERP) Systems: Effect on Business Performance.
Mirhosseini, S.S. and et. al., 2019. Designing risk control model for enterprise resource planning
(ERP) implementation through the Grounded Theory (GT) approach. Management
Research in Iran. 23(4). pp.81-106.
Mucenieks, A., 2018. Development of an Enterprise Resource Planning System (ERP) Selection
Algorithm.
NASSIMA, O. and HASSANE, O., 2020. THE EFFECT OF ENTERPRISE RESOURCE
PLANNING ‘ERP’ON MANAGEMENT CONTROL AND DECISION-MAKING
PROCESS. les cahiers du mecas. 16(2). pp.107-118.
Nugraha, C.S. and et. al., 2020, October. Correlation and Evaluation Analysis Using The
Information System Success Model In Implementation of Enterprise Resource Planning
(ERP) Supply Chain Management For Oil and Gas Industry. In 2020 International
Conference on Advancement in Data Science, E-learning and Information Systems
(ICADEIS) (pp. 1-4). IEEE.
Ray, L., 2018. Enterprise Resource Planning Deployment and Business Process Reengineering
at a Major University: A Case Study. International Journal of Strategic Information
Technology and Applications (IJSITA). 9(1). pp.98-109.
Rupčić, N. and Ivešić, S., 2018, May. IMPLEMENTING ENTERPRISE RESOURCE
PLANNING IN SMALL COMPANIES: A CASE STUDY. In An Enterprise Odyssey.
International Conference Proceedings (pp. 115-116). University of Zagreb, Faculty of
Economics and Business.
Sadri, A.H., 2020. Enterprise Resource Planning (ERP) Maturity Measuring with ISM Modeling
Approach (Case Study: Tehran District 5 Municipality).
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Schmitz, M., 2018. Critical competencies and skills as a driver for enterprise resource planning
implementation projects' success.
Shaikh, M.S., 2017. Perceived factors influencing enterprise resource planning on the
management of a Phoenix firm (Doctoral dissertation, University of Phoenix).
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