Restaurant Proposal: An Enterprise and Entrepreneurship Business Plan

This report presents a business proposal for a restaurant, motivated by a childhood dream and addressing the need for convenient, healthy food options for busy individuals. The idea was generated by observing the challenges faced by people with small appetites during and after working hours. A feasibility study confirmed the viability of the restaurant, highlighting its potential to solve appetite problems and create employment opportunities. The restaurant aims to offer a diverse menu, including starters, main dishes, and desserts, with a focus on healthy and qualitative food. The business plan incorporates the four Ps of marketing (Product, Place, Price, Promotion) to identify market opportunities, targeting the local UK market and potentially expanding to other countries. The attractiveness of the industry lies in customer service, ambience, and design. The vision is to build a strong brand image internationally through strategic planning and marketing. Entrepreneurship plays a significant role in the modern world and requires motivation, idea generation, and feasibility studies for success. Desklib provides access to similar business plans and study resources.

Enterprise And Entrepreneurship

Table of Content
 Introduction
 Motivation for choice of the business
 Process went through to generate the business idea
 Feasibility studies conducted
 Details of products/services offered
 Four Ps in market opportunities
 Potential market opportunities
 Attractiveness of the industry
 Vision for the business
 Conclusion
 References

Introduction
Entrepreneur refers to that individual who creates a new business which bears the
most of risks and also enjoys most of the rewards. The process of setting up a
business is known as entrepreneurship and they commonly seen as innovator and also
act as source of new ideas as well. In the present report, a business proposal is taken
into consideration for a restaurant.

Motivation for choice of the business
The choice of business is for starting a restaurant which will serve to the
different kinds of customers through their qualitative food and services
as well. The motivation behind for choosing this particular business is
that its the childhood dream for starting a business into the service sector.
For fulfilling this dream, there is requirement of knowledge of business
management into practical manner and that can fulfilled through this
choice of business.

Process went through to generate the
business idea
This idea of business has been generated through the requirement of adults
small appetite while leaving college or office in the time of evening or
according to their shift hours. In this process of idea generation, it has been
observed that there are various people who are facing problems of appetite
during and after working hours because in this competitive environment no
one has time for preparing a healthy food which can satisfy them for the
whole day.

Feasibility studies conducted
According to the research and different studies it has been
observed that this is a very viable option in order to do the
business into successful manner. It has also been found out that
there is requirement of restaurant so that people can resolve the
problem of small appetite. This is also a viable option for this
reason that it not only provides services to their customers but
also offers employment to various number of people.

Details of products/services offered
As the restaurant is focused on providing healthy and qualitative food
so they basically provides three different kinds of meals which
includes Starters, Main Dishes and Desserts as well. The starters
should include different kinds of salads, soups and also it can be
mixed fruit salad as well which is beneficial for the health of different
kind of people into the market. Main dishes include Sandwiches, fish
and chips, pies, chicken, Bangers Mash, toad as well.

Four Ps in market opportunities
 Product : It refers to those items which intends to satisfy needs and requirements of customers. According
to business plan of restaurant, it offers different kinds of food items and other healthy products which is
beneficial for fulfilling appetite of an individual.
 Place: It refers to providing customers access to the product and it is also about providing services into
convenient manner to their customer. The restaurant majorly serves to the local people of that particular
area and also gives services of home delivery as well.

Potential market opportunities
For starting a restaurant it is important that to identify the market
into positive manner and do the research as well. In order to
identify the potential market opportunities it is important that to
study the market into detailed manner so that they can find out
opportunities into appropriate manner. They have targeted UK
local market and other countries as well such as America, Russia
etc

Attractiveness of the industry
The main attractiveness of this industry is that the way people deals with different
kinds of customers with proper etiquettes and respect as well. Within this industry,
the services which has been provided into five star manner also attracts the customers
on large scale. The buildings, ambience and the way through which restaurant has
been designed also attract customers on large scale.

Vision for the business
The vision for the business is that restaurant can build their strong brand
image into the international market and can target large percentage of
market into positive manner. This vision needs lots of planning and
strategies so that they can achieve this vision into positive manner.

Conclusion
The above stated report concludes that entrepreneurship plays a very significant role
in terms of this modern world. It has been concluded that for starting a new business
there is requirement of motivation for starting the business into positive manner. It
has been determined that an individual has to properly focus on the process of
generating the business idea. In addition to this, an entrepreneur has to also focus on
this parameter that feasible studies are required for the positive growth and
development of the business.

References
 Armenia and et.al., 2019. Sustainable project management: A conceptualization-
oriented review and a framework proposal for future studies. Sustainability, 11(9),
p.2664.
 CHEN, X. C. and YANG, X., 2020. A Proposal for the Construction of China's
Insurance Trust. Journal of Jiangxi University of Finance and Economics, (5),
p.70.
 Hadengue, M. and Guntzburger, Y., 2021. Reshaping Management Education at
the Time of the Anthropocene: A Proposal. In Academy of Management
Proceedings (Vol. 2021, No. 1, p. 14939). Briarcliff Manor, NY 10510: Academy
of Management.

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