University Business Plan: BM564 Stardust Noodles Restaurant Proposal

This report presents a comprehensive business plan for Stardust, a proposed noodle restaurant. The plan begins with an introduction to entrepreneurship and outlines Stardust's concept, focusing on diverse noodle varieties from around the world. It includes a market analysis using STP (Segmentation, Targeting, Positioning) to identify the target customer base, primarily aged 15-25. Competitive analysis is performed using Porter's Five Forces. The report details the necessary skills for restaurant management, including hiring, training, food preparation, and health and safety practices. Financial projections, including profit and loss statements and cash flow statements, are provided. The report also analyzes required resources using VIRO (Value, Rarity, Imitability, Organization) analysis and specifies that Stardust will operate as a private limited company. Finally, it articulates the vision of the business: to provide customers with innovative, high-quality noodles from around the globe. References to books, journals and online resources are included.

BM564 Enterprise and
Entrepreneurship

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Proposed Future Business............................................................................................................3
Customers....................................................................................................................................4
Competitors..................................................................................................................................4
Skills analysis...............................................................................................................................5
Financial projection.....................................................................................................................5
Resources.....................................................................................................................................6
Type of organization ...................................................................................................................7
Vision of business Idea................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Entrepreneurship is the process of discovering some new ways of combining resources in
order to generate market value. It is helpful for the combination of the entrepreneurs to develop
their own business through practices. In this project Stardust has been taken as a new
organization in the food industry restaurant which is going to be known for its noodles. This
project is going to evaluate the opportunities for the advancing an idea such that it meets the
market gap or requirements and allows the enterprise to grow. It will also analyse the skills and
resources which are required for the development of the business. This project will develop a
plan for the business to pitch a proposition for the potential investors.
MAIN BODY
Proposed Future Business
The product of this organization is going to be noodles. There are many types of noodles
with different flavours available in the market. Specially in China noodles is one of the most
favourite option. This organization is going to provide the customers with different types of
noodles which have different flavours. Some differences in the noodles are going to be from their
origin means the places from where they have originated. Yi mein noodle from China,
Danfnyeon from Korea and Ramen which are specialized in America. This is going to be the
innovation which the Stardust is going to bring in the market with the help of innovation in the
types of noodles from all the parts of the world. This is going to attract the customers as they
would find the diversity in the forms of the noodles.
Trademark is going to be most appropriate form of intellectual property right for this type
of business and its business model (Kocaman, 2021). This is considered to be the work or phrase
which is able to design or combine different things for the identification of the goods and
services. It is considered to be the best form intellectual property rights for the identification of
the sources of goods and services, providing legal protection for the brand and also guarding
against the counterfeiting and fraud.

Customers
In order to analyse the target customers of this business the STP analysis can be used,
Segmentation :
The market segmentation of this business would be developed from the research in which
the potential customers which are present in the form of demographics are going to be able to
segmented in small groups and also be able to increase the customers base for this organization
(Alonzo,and et.al., 2020). As the noodles is a very general food item it will be consumed with
all the different types of customers irrespective of their age, gender, family and geographical
demographics. However, it can be said that most customers of this product are going to be people
from the age of 15-25.
Targeting :
The market target is considered to be the factor which helps in the attraction of the
potential customers which are helpful for the attracting the segmented customers base and their
steps. The customers base and their profit is considered to be very easy to measure but are also
dependent on the profit of the organization. It is helpful for the dividing of the short targeted
groups in which customers based and profit is easily measurable in between different segments
in the target market.
Positioning :
This is one of the last part of the STP analysis in which the product has to be positioned
in a way that it attracts the most competitors. The customers base of this organization for
increasing the profit of the organization. The focus of this organization it develops the brand
loyalty in way that it is able to attract the most customers.
Competitors
For the analysation of the competition for this organization the porters five forces can be
used,
Threat of substitute :
The product of this organization is very versatile hence it is considered to be very easy
product to achieve diversity in the business. It can be said that the threats of the substitute is said
to have negative influence in the understanding.
Power of customers :

The power of the customers in this market is very high as there are many restaurants and
take always shops were these products are available (Abdillah and Diana, 2018). This is bad for
the organization to gain competitive advantage.
Power of suppliers :
The suppliers of this company are related to the raw material providers which are very
helpful for the production of noodles. Hence, it can be said that the business of the organization
is related to the ways in which it can be able develop the cost-effectiveness in the manufacturing.
Existing competition :
The competition of the organization in the market is with some top companies in UK
which are also famous for its quality of business.
New Entrants :
In the market of this company entry for new business is very easy and can be said as the
factor that makes the competition even higher for Stardust.
Skills analysis
The skills which are going to be needed for the running a restaurant of Stardust would
require the following,
Hiring and training staff :
For this organization training the new staff which are going to be very helpful for gaining
effectiveness in the quality of the business operations (Sanjaya, Buana and Sukarsa, 2019).
Food creation procedure :
The preparation of the different types of noodles which is the business model of this
organization is going to take very important skill of cooking for which better chef can be hired to
gain these skills. Training would be the best way of achieving these skills as the key to the
success of the organization.
Health and safety practices :
In a restaurant health and safety is very important as it helps in retaining eh customers.
Health has been the first priority of the employees which need it for gaining the success that they
desire (9 Essential Restaurant Management Skills and How to Master Them, 2022).
Financial projection
Covered in appendix.

According to the calculation of the expenses of this business the company will have higher profit
for the year it starts but the project profit of this business has been shown to fall as the marketing
of this organization is very competitive and it is very important for the business to have new
things coming up every year. The business model of this organization might also start getting
imitated. Hence, the focus of the business would be on providing quality to the customers. The
results can be directly seen in the cash inflow of the organization which has been the result of
switching the funding methods. The break-even point of this organization needs to be considered
before the planning of the sales target. It is going to be the way in which the business would be
able to generate profit with the help of increased practices.
Resources
Resources which are required for this organization can be understood with the help of
VIRO analysis,
Value
The value of this organization will be considered to be the factors that will help the
business to generate the income that is required for the organization. It can be said that the value
of this business is directly related to the ways in which the company is going to earn or develop
more profit from the organization ,.
Rarity
The business model of this organization is going to be the rarity which it is going to bring
to the market. In this process of the organization it is going to be focusing on the ways in which
it can provide the customers with quality and also innovation in the markets.
Imitability
The Imitability of this organization and its resources is going to be present as it will be
restaurant that is going to prepare noodles of different types (Sanjaya, Buana and Sukarsa, 2019).
There are ways in which the organization can develop the business and its practices with the
emergence of any new competitors.
Organization
The organization of this business can gain competitive advantage only with the help of
providing the proper leadership and management practices. In order to be more effective this
company can have a human resources department which are going to be responsible for hiring
effective individuals in order to develop their operations.

Type of organization
The type of organization of Stardust is going to be private limited organization. This will
allow this organization in being listed in the FTSE and issues its shares in the market. With the
help of this the company will be able to generate income (Aldaihani and Ali, 2018). Being a
limited company it will have limited liability and as a result of which it will be able achieve
growth in the market with the lack of sources of fund in the market. This has been said to be the
factor that is going to provide the business of this restaurant success that it is looking for.
Vision of business Idea
The vision of this business is to provide the customers with the innovative noodles that
will have the quality and taste of all over the world.

REFERENCES
Books and Journals
Kocaman, E. M., 2021. Operational effects of using restaurant management system: An
assessment according to business features. International Journal of Gastronomy and
Food Science. 25. p.100408.
Abdillah, F. and Diana, I. B. P. W., 2018. Balanced scorecard implementation in restaurant
management. E-Journal of Tourism. 5(1). pp.30-39.
Sanjaya, I. K. K., Buana, P. W. and Sukarsa, I. M., 2019. Designing Mobile Transactional Based
Restaurant Management. International Journal of Computer Engineering and
Information Technology. 11(6). pp.130-136.
Alonzo, G.A.,and et.al., 2020. Hotel and Restaurant Management System-Human Resource 4.
Ascendens Asia Singapore–Bestlink College of the Philippines Journal of
Multidisciplinary Research. 2(1).
Aldaihani, F.M.F. and Ali, N.A., 2018. Factors affecting customer loyalty in the restaurant
service industry in Kuwait City, Kuwait. Journal of International Business and
Management. 1(2). pp.1-14.
Bristow, R.S. and Jenkins, I., 2018. Restaurant assessment of local food and the Global
Sustainable Tourism criteria. European Journal of Tourism Research. 18. pp.120-132.
Online
9 Essential Restaurant Management Skills and How to Master Them, 2022[Online]. Available
through: <https://www.7shifts.com/blog/restaurant-management-skills/>

Appendix
Profit and Loss account
Cash flow statement

Break Even