Subway: BTM Application in Enterprise Transformation Analysis

This report provides an analysis of Subway's application of Business Transformation Management (BTM) to drive enterprise transformation and innovation. It explores the implementation of disciplines such as Management Information System (MIS) and Technology and Innovation Management (TIM) within Subway's operations, particularly focusing on their online ordering and payment procedures. The report highlights how Subway prioritizes food safety, quality, and efficient service through TIM to enhance customer experiences. Furthermore, it examines Subway's risk management strategies, detailing the five-stage process of identifying, analyzing, assessing, treating, and monitoring risks to achieve its business objectives. By understanding and addressing risks, Subway aims to minimize threats and capitalize on opportunities, ultimately fostering a more secure and efficient operational environment. The report references key academic sources to support its analysis and conclusions.

Enterprise transformation and innovation

Application of BTM
The disciplines of BTM such as MIS (Management Information System) and (TIM)
Technology and Innovation Management are applied to the Subway. The company manages
its payment procedure including online ordering procedures. Just after making the selection
of the order items from the online menu, a person is inquired to enter payment information
along with the contact information on the single page (Labusch, 2017).
Technology and Innovation Management has been focused by Subway to draw customers for
quick-service restaurants. TIM is used to anticipate rapid and efficient service. The quick-
service restaurants are innovated consequently. It also helps in responding to varying
customer experiences (Uhl, and Gollenia, 2016).
Food safety and food quality both are given top priority by Subway. It is the aim of the
company to serve the food which regularly meets the uppermost quality and safety standards
Subway Australia manages risk by comprehending, analysing and addressing risk by making
sure that it attains the objectives. The enterprise risk management is the united approach for
managing risks across the organizations and its protracted networks.
The procedure has undertaken by the Subway for the risk management. The procedure
comprises the five stages to convey a modest and effective risk management procedure.
Identification of risk: Subway uncovers, identifies and defines risk which can affect the
business and its outcomes. There are several techniques which are used by the organization to
evaluate risks with the routine activities.
Analysis of risk: Just after the identification of the risk, probability and significance of each
risk is deliberated. A consideration with the nature of the risk is developed along with the
potentiality to impact project goals and purposes. Such information also works as input to the
project risk register (Molnar, 2017).
Assessment of risk: The risk is assessed by Subway after determination of the risk extent
which is the blend of likelihood and significance. The restaurant makes the decisions
regarding acceptability of the risk or serious ample to permit treatment. Such risk rankings
are kept on adding to the project risk record.

Treat the risk: The restaurant evaluates whether the risk can be accepted or serious enough to
transform in order to attain the adequate risk levels. Subway makes such efforts so that
probability of the risk can be minimized by enhancing the opportunities. For instance,
Subway tap into the technology by running business enabled with the anti-virus software. The
restaurant forms the risk extenuation approaches, defensive plans and eventuality plans in this
process. The risk treatment actions have been also undertaken for the uppermost ranking
along with the serious risks causing to the business (McCarthy, Serban, and Rouse, 2016).
Monitor and appraise the risk: This step is taken to project risk record and make use of it in
order to trail and appraise risks. For instance, Subway Australia has created Jared Fogle, to
take accountability on the situations and actions taking place to form partnership with the
brands.
The risk is all about the indecision. Putting a framework around the indecision assists in
effectively de-risking the project. It causes to move much confidentiality to attain the goals.
The identification and management level of risks is supportive in reducing barriers and
identifying opportunities. The risk management has been helpful to Subway in resolving the
problems taking place as these problems have been envisioned and the plans to resolve them.
There are several impulsive reactions which are avoided for rectifying the problems which
could have been expected (Labusch, 2017). It makes situation to less stress. The final results
are attained in the form of the minimizing impact of the threats and availing the opportunities
taking place.

References
Labusch, N., 2017. Information Requirements for Enterprise Transformation. In Architectural
Coordination of Enterprise Transformation (pp. 111-121). Springer, Cham.
McCarthy, N., Serban, N. and Rouse, W., 2016. A multidimensional approach to
understanding the value deficiencies that drive enterprise transformation. Journal of
Enterprise Transformation, 6(1), pp.1-22.
Molnar, W.A., 2017. Enterprise Transformation from a Social Perspective. In Architectural
Coordination of Enterprise Transformation (pp. 71-75). Springer, Cham.
Uhl, A. and Gollenia, L.A., 2016. Digital enterprise transformation: A business-driven
approach to leveraging innovative IT. Routledge.