Enterprise Systems Implementation at David Jones: A Detailed Report

This report analyzes the enterprise systems implemented by David Jones, an Australian department store. It provides an overview of the company, the challenges it faced, and the opportunities for improvement. The report identifies the types of enterprise systems used, including Customer Relationship Management (CRM), and details the business procedures for their selection and implementation. It further examines the challenges encountered during system adoption, such as training and cost, and assesses the impact of change management on business performance. The report concludes with a summary of findings and references supporting the analysis. This case study covers topics such as enterprise resource planning, supply chain management, and the development life cycle of enterprise systems, demonstrating a comprehensive understanding of the subject matter.

Report writing

TABLE OF CONTENT
 INTORDUCTION
 COMPANY OVERVIEW AND PROBLEM OR OPPORTUNITY THEY FACED
 TYPE OF ENTERPRISE SYSTEMS THAT COMPANY USED AND BUSINESS
PROCEDURE BY WHICH WAS IMPLEMENTED & SELECTED
 ANALYSING CHALLENGES FACED BY THE ORGANIZATION WHILE
ADOPTING ENTERPRISE SYSTEM
 INTEGRATION
 CONCLUSION
 REFERENCES

INTRODUCTION
 Enterprise systems are software that caters solutions to business and improve their performance
within specific industry.
 Supply chain management, CRM and enterprise resource planning are the types of enterprises
systems.
 The present report is based on David Jones department stores company, in Australia.
 It explains organization overview and issues faced by them, it also justifies type of enterprise
system that company used and business procedure by which was implemented & selected.
 Furthermore, this study clarified challenges firm may have faced in adopting system and change
management impact on performance of enterprise systems.

Company overview and problem or
opportunity they faced
 David Jones is an Australian up market department outlet, owned by South African retail group
Woolworths in 2014, it was founded by David Jones in 1838.
 It is one of the oldest incessantly operating department store in the world and still trading under
their original logo or name.
 Company successfully operating their 45 outlets located in most Australian territories and states,
chain Myer is the main competitors of firm.
 David Jones acquired unit of 12 stores in US, these were finally rolled into Adelaide steamship
company.
 Organization stores are high class department outlets, found in outdoor and indoor shopping centres
throughout Queensland, South Australia, Victoria, Western Australia and New south Wales.

CONT..
Problem statement-
 David Jones company, faced major issue in their business that is closures of department
stores after 3rd decades of failing sales.
 Department store of company has suffered another setback that impact on business
growth and success within retail sector.
 It is iconic department store in retail industry, but new profitability of firm has been
decreasing continuously because of rapid changes in retail environment and international
online attack.
 The issues of declining profit in business are creating make it important to adopt most
appropriate change management for organization.
 Global online attack crushed department store profits and productivity negatively, as it
directly effect market position.

Type of enterprise systems that company
used and business procedure by which was
implemented & selected
 Enterprises systems known as enterprise resource planning program, it is cross
functional information system that caters company wide integration and
coordination of business procedure and also helps in planning assets of
company.
 Some small companies also implement enterprise system in order to gain wide
access to business knowledge, minimize duplication of firm data and increase
workers productivity.
 It integrates number of different protocols, formats and applications.
 It permits organization to combine their procedures such as deliveries, sales and
accounts receivable, by sharing essential information across functions and staff
hierarchies.

CONTI
 David Jones will use consumer relationship management system under
Enterprise systems, that helps to gain attention of people and retain them for longer
period with company department stores.
 This system is implemented and selected due to managing customer relations
and increasing sales procedure of business.
 Attributes of CRM system include integration with other programs and accessibility via
mobile services, will allow workers to update & compare info, it also permits accessing
data from any consumers site.
 Customer relationship management also support mass email communications process
and automates sales procedure workflow to improve staff performance and productivity
rather than fast few months.
 CRM is the most amazing system that David Jones uses to increase their consumers base
and satisfy target market needs on timely manner.

Challenges faced by the organization while
adopting Enterprise system
 Adequate training
 Implementation time
 High degree of implementation cost
 Retention of employees
 High degree of maintenance cost

Continue..
 Proper training
 High investment in internal software
 Requires continuous testing
 Lack of commitment from the seniors
 Proper project management

Impact of change management on
performance
Change management is give impact on the business and
its performance either negative or positive.
 Improve performance
 Increase ability
 Increase sales
 Increase productivity

CONCLUSION
 This study summarizes that, Enterprises systems is referred to as enterprise resource
planning program, which tends to cater company wide integration and coordination of
business procedure and it is useful in planning assets of company.
 This study also demonstrates various types of enterprise systems like Customers
relationship management, Supply chain management, and Enterprises resource planning.

REFERENCES
 Chen, D.F and et.al., 2016, July. The relationships among budgetary
slack, customers' relationship quality and organizational performance.
In 2016 5th IIAI International Congress on Advanced Applied
Informatics (IIAI-AAI) (pp. 1157-1161). IEEE.
 Cummings, S., Bridgman, T. and Brown, K. G., 2016. Unfreezing change
as three steps: Rethinking Kurt Lewin’s legacy for change
management. Human relations. 69(1). pp.33-60.
 Fredendall, L.D. and Hill, E., 2016. Basics of supply chain management.
CRC Press.
 Hayes, J., 2018. The theory and practice of change management.
Palgrave.
 Kurbel, K.E., 2016. Enterprise resource planning and supply chain
management. springer-verlag berlin an.