INFS 5024: Enterprise Systems Using SAP - Red Bull Case Study Report

This report, submitted by a student, examines Enterprise Systems using SAP, focusing on the functional areas of a manufacturing company, the benefits of ERP systems, and a case study on Red Bull. The report identifies key functional areas such as human resources, accounting and finance, marketing, customer service, legal, and production, detailing their respective activities. It explains how ERP systems enhance efficiency and productivity by integrating various business sectors, reducing costs, and improving strategic planning. The case study on Red Bull explores the company's challenges, including production, marketing, and customer service issues. The report then discusses how ERP implementation and business intelligence can help Red Bull overcome these challenges by improving information access, marketing strategies, and customer care. The analysis highlights the benefits of ERP and business intelligence in terms of faster reporting, improved data accuracy, and increased competitive advantage.