This report provides an overview of the enterprise and entrepreneurship strategies employed by Trending Fashion, a company focused on providing fashionable apparel. It details the motivation behind the business choice, the process of generating the business idea through internet research and surveys, and the feasibility studies conducted using STP analysis to understand market segmentation, target customers, and positioning. The report also outlines the products offered, potential market opportunities analyzed through PEST analysis, and the marketing mix strategies. Furthermore, it assesses the attractiveness of the industry using Porter’s five forces model and concludes with the company's vision to become the largest clothing brand in the UK by offering customized products and expanding into international markets. The report references academic articles related to entrepreneurship education and its learning outcomes.
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