BM564 Enterprise and Entrepreneurship: The Vegan Life Presentation

This presentation outlines a business plan for a vegan fast food establishment in the UK, emphasizing sustainability, local sourcing, and health-conscious options. It details the motivation behind choosing this business, the process of idea generation, and feasibility studies conducted, including technical and economic considerations. The presentation covers the target market (18-36 year olds), product and service offerings (a tech-integrated fast food service), and potential market opportunities analyzed through PEST and Porter's Five Forces frameworks. The marketing mix (4Ps) is tailored to promote the unique plant-based offerings. The vision for the business is to provide high-quality, organic food while supporting local farmers and promoting vegetarianism. The presenter concludes that the business is viable due to the increasing demand for healthy fast food options.

ENTERPRENEURSHIP AND
ENTERPRISE
THE VEGAN LIFE
NAME AND STUDENT ID -

INTRODUCTION
 The modern day business landscape is full
of opportunity for people to make their
mark and start their own venture as the
boundaries between domestic and
national borders of nations worldwide has
faded away a lot due to globalization
which has allowed seamless exchange of
capital, human resources, technology and
products

Motivation for choosing the fast
food business
 When it comes to evergreen businesses
which always stay in demand regardless
of ongoing economic and societal
conditions, it's food as it is a perennial
human need and people will always
respond positively to well made food.
The fast food industry has many major
players but being an extensive market
leader in food, there are many avenues to
start own quick service ventures.

Process that lead to the generation
of this business idea
 There was a special emphasis paid
on secondary forms of researches
based on existing successful fast
food establishments and the sales
and profitability that they are
generating from vegan and healthy
fast food options from the internet
such as Subway's veggie subs and
Gregg's vegan sausages

Feasibility studies conducted
 Many important studies and market
researches were conducted in order to
study whether this idea was viable or
not such as technical which was
necessary to understand the need of
capabilities to build the business,
economic considerations to wearing
the amount of budget needed along
with undertaking costing analysis.

STP
 The STP of the business has been done and it has been decided preliminarily that the main
target of the business will be people aged between 18 to 36 segmented on the basis of age and
income which includes independent teens, people in their prime and population which are in
their 30's slowly transitioning into old age which are all looking to eat healthier and build a
better physique.

Business Viability
 It was found that the business that is chosen is indeed viable as there is a definitive change
which is taking place in the taste and preference of the fast food customers as they are
increasingly becoming more health conscious and would like quick and healthy avenues of
food which is nutritious and not taxing on the body.

Details of products and services
 My business is a new fast food establishment which
will use smart technologies to provide efficient and
quick service which full safety and hygiene standards
to develop a brand value and goodwill in a post
pandemic world. My business will have it's own
website and app through which customers can order
in the drive-by and enjoy take-outs safety at a
distance. The kitchen will be directly integrated with
the app which will allow customers to track the status
of their orders and view all the ingredients that will
go in the making of their ordered dish to build trust
and transparency.

Potential Market Opportunities
It is an important business strategy to carefully
evaluate all aspects of the external environment in
the industry where the planned business will
operate in. The PEST analysis of my planned fast
food business is described below.
 Political
 Economic
 Social
 Technological

4 P's of marketing mix
The planned fast food business will have it's
own marketing campaign built around it's
unique plant based and wholly organic
offerings which is described below.
 Product
 Place
 Price
 Promotion

Porter's 5 forces
This is another crucial strategic tool which has been applied
below in order to gain a better understanding of UK's fast
food industry before putting the new business idea into
materialization.
 Buyer power
 Supplier power
 Availability of substitute products
 Threat of new entrants
 Competitive Rivalry

Vision for the business
Our business is built on the new found belief
inorganic sustainability and the growing
veganism movement and our vision reflects the
same which is listed below.
 Provide high quality and organic food with all
sourcing done locally to benefit farmers and
the community.
 Become a reliable market presence for people
to eat vegetarian food at decent prices

Summary
 This presentation included many details which
goes into developing a business idea and
judging it's overall effectiveness along with
many considerations that must be taken into
account. The planned businesses was a fully
vegan establishment which will serve fully
local, green and vegetarian fast food to the
people of UK

References
 De Lanauze, G.S., Sirieix, L. and Dominguez, E.S., 2021. Eating together, yes, But without
meat! Social influences related to vegetarianism and veganism.
 Evans, and et.al., 2022. Fast Food and Out-of-Home Food Environments. Transforming Food
Environments, pp.115-126.
 Imran, M. and Wajid, H., 2022. Employee Performance in the Fast Food Industry: A Mediating
Role of Happiness. In Handbook of Research on Developing Circular, Digital, and Green
Economies in Asia (pp. 387-400). IGI Global.