Enterprise and Entrepreneurship Report: Vodafone's Business Vision

This report examines Vodafone plc's new business idea, focusing on its application and services. The introduction defines enterprise and entrepreneurship, setting the stage for an analysis of Vodafone's venture. The main body delves into the motivation behind the new business, the process of idea generation, feasibility studies, and detailed product and service descriptions, including the "All in One" Vodafone application. It also explores potential market opportunities, industry attractiveness, and Vodafone's vision and mission statements. The report concludes by summarizing the key aspects of the new business, highlighting the target audience, market potential, and the range of products and services offered. References to relevant academic sources are also included.

Enterprise and
Entrepreneurship

Table of Content
• Introduction.
• Main Body
• Conclusion .
• Refernces.

Introduction
Enterprise is business term word that derives about profit related business or company, but it more used to
address to associated with certain entrepreneurial venture. Entrepreneurship is planned to describe about
formulate, design or introducing new business ideas which is starting refers as small business or having
capacity to willingness to develop towards business venture along to manage within high risk involved. In
this report, the organisation taken Vodafone plc, it is British multinational telecommunication is located in
Newbury, Berkshire, England and its global headquarters is based in London. In report topic is covers
about new business related idea in term of product and services as well As new business vision.

Motivation for choice of business
The factor of motivation towards Vodafone plc new business is to channelize new service through
technology to adopt new challenges and attain more high competitive advantages. The company
Vodafone has already established and successfully attain subscriber where they delivering their
networking and telecom service to customer in worldwide.

The Process of Business Ideas
As per above business idea of new technology application which Vodafone is coming up. It is not
only video conferencing but also it provides some platforms of business related such as stock market,
e-business importance, digital marketing to promotes brand through Vodafone application method.

Feasibility Studies Conducted
The term feasibility is concerned towards measured through its capability and strength in terms of
how a individual aspect can reach to its destination through its own limits. Similarly, Vodafone is
having better productive services which enhance more profitability and sustain in long term in
competitive market. The major services which Vodafone introduced is All in one that capable
enough to sustain in market.

Details of Product and Services
By highlighting about products and services through online services like:
 Vodafone application (All in One).
 Recharge as in Quick.
 Vodafone News.
 Corporate business related information such stock trading, telecom perform in competitive.
 Video conferencing as official meetings, video chats and others.

Potential Market Opportunity
The target market for Vodafone towards is better enhancement in metropolitan cities, multinational
services or companies, youngsters and research and development sector in which the online factor
services makes promotes business expansion with more specification that involves certain
opportunities such as employment, joint ventures as well as more investment.

Attractiveness of the Industry
According to term of Attractive of the industry emphasis about significance to presumes work in
business environment by mapping different forces that driven in industry such as buyers, suppliers,
rivals, substitute and industry rivalry. All these undertakes by Vodafone which plays an important
role at the time of entering in new market with new brand or business. It attract the people as well as
share valuable information related to current busines or market status in terms of competitors,
substitutes services which already exists in market and creates its performance trending and setting
benchmark etc. All these knowledge can helps to company’s decision making effectively.

Vision About Company.
• Every business organisation is recognised with their vision and mission. It emphasis real existence or in other
work intention to entering in business environment. As the Vodafone is one of oldest telecommunication
where they have their Mission and Vision.
• Mission: “To enrich our customer’s lives through the unique power of life through mobile communication”.
• Vision: “ To being communication leader which enhance to increase towards increasingly connected the
world”.
• These mission and vision of particular company enhance about their long term sustainability as well as
reason about why they wanted to enrich their services to specific community.

Conclusion .
In above report of Enterprise and Entrepreneurship has come up with summarisation which explains
about new product and services of Vodafone company where they introduce their application which
is related towards corporate business activities in terms of Official video conferencing meeting,
group discussions within peers and further motivation and business reason to commence in
competitive market. Target audience along with potential market which guide to deal with better
business aspect in effective manner. Different product and services involves and vision of company.

REFERENCES
• Casson and ., Contesting the history and politics of enterprise and entrepreneurship.
• Dinning, T., 2019. A CRITICAL EXAMINATION OF APPROACHES TO EMBEDDING ENTERPRISE
AND ENTREPRENEURSHIP IN HIGHER EDUCATION CURRUCULA: TOWARDS AN
UBIQUITOUS PARADIGM (Doctoral dissertation, Liverpool John Moores University).
• Javed, A., Yasir, M. and Majid, A., 2019. Is social entrepreneurship a panacea for sustainable enterprise
development?. Pakistan Journal of Commerce and Social Sciences (PJCSS). 13(1). pp.1-29.
• Lawton, C., 2017. Enterprise and entrepreneurship education and support in the Midlands Enterprise
Universities. Report 1: literature review and baseline data analysis

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