Entrepreneurship, Innovation, Creativity: Project Report, UGB234

This project, submitted for the UGB234 module on Managing Entrepreneurship, Innovation & Creativity, delves into the multifaceted aspects of entrepreneurship, emphasizing the importance of innovation, extending beyond commercial applications to include process optimization. It explores social entrepreneurship, examining the motivations behind social entrepreneurs, such as philanthropy, personal experiences, and empathy, and the factors that drive individuals to initiate social change. The project includes a detailed business concept for an online tutoring platform, addressing market research, target markets, marketing strategies, operational plans, financial considerations, and risk mitigation. The project also includes a discussion on the competitive landscape and the unique value proposition of the proposed platform, aiming to connect tutors and students efficiently while addressing the growing demand for accessible and affordable education.