Self Analysis and Reflection Report: Aged Care Entrepreneurship

This report offers a comprehensive self-analysis and reflection on the author's entrepreneurial capabilities within the aged care sector. It begins with an executive summary and an introduction defining entrepreneurship and the application of design thinking. The report uses multiple theories, including Cantillon’s theory, Marshall’s approach, the Social Enterprise School, and Schultz’s approach to illustrate the author's understanding of entrepreneurial concepts. The report then focuses on practical aspects such as team designing, including organizational network design, and fund-raising strategies, including the use of zero-hour employees. Furthermore, it discusses creative learning models and the application of co-creation and co-design. The author reflects on their creative process using Resnick’s creative model, and details how it can be applied to the organizational design and business development. Overall, the report provides a detailed analysis of the author’s entrepreneurial strengths, weaknesses, and strategic approaches for the aged care industry, concluding with a synthesis of the key takeaways and a list of references.

Running head: SELF ANALYSIS AND REFLECTION
Self analysis and Reflection as Entrepreneur in Aged Care Sector
Name of the Student
Student ID:
Name of University
Author Note

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Executive Summary:
The following report is a self analysis process judging the entrepreneurial criteria present within
me. This would also provide an idea to focus on strategic design making process by which I can
perk up the quality of my existing service provision to huge number of the clients. The strategy
would be associated with the thought that it would not just consider the business as non-profit; it
would rather consider my operational goal matching with that of the profit making business
sectors so as to get stronger hold in the specific market. In order to illustrate the self analysis
process, four different theories have been taken into account

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Table of Contents
Introduction:....................................................................................................................................4
Definition of Entrepreneur:..............................................................................................................4
About the Organization:..............................................................................................................5
Team Designing:..........................................................................................................................7
Fund Raising and Contact Build-Up:..........................................................................................9
Rationale behind Keeping Zero Hour Employees:....................................................................12
Creative Learning:.....................................................................................................................12
Co-Creation and Co-Design:.....................................................................................................15
Conclusion:....................................................................................................................................16
Reference:......................................................................................................................................17

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Introduction:
The following report is going to illustrate and analyse the individual competence and
potency of mine as an organizational leader- to be specific an entrepreneur. The reflection is
based on several course studies that have been learned during the course. The given lecture slides
have been useful for the development of concepts pertaining to the entrepreneurial decision
making procedures. Different leadership theories and models would be discussed in the report
that would establish me as an effective entrepreneur or a business leader irrespective of profit
and non-profit sector (Alvarez, Audretsch & Link, 2016). More than that, the process of design
thinking has been conceptualized during the course of learning. Design thinking can be defined
as the methodology used by the market and business designers to solve the problems that arre
supposed to be intricate and complex in nature. In order to illustrate the self analysis process,
four different theories have been taken into account. These are;
i) Cantillon’s theory
ii) Marshall’s approach to entrepreneurship
iii) The Social Enterprise School
iv) Schultz Approach to entrepreneurship
The Design thinking Tools Used for the Entrepreneurial Innovations:
i) Visualization: it is performed through constructive use of images. It is also known as
visual thinking. These are non-verbal methods of making something done with the
effective usage of proper ideas.

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ii) Journey Mapping: It is an ethnographic research method. It focuses on the interaction
with the customers.
iii) Value Chain Analysis: Value chain of the organization
iv) Mind Mapping: Mind Mapping is effectively used to comprehend the ideas present in
the brain.
v) Rapid Concept Development: It helps an entrepreneur generate hypothesis with the
basic concept of the utilization of the mind mapping concept that has to be taken care
of.
vi) Assumption testing: It identifies the assumption that underlies within a business for
the specific focus on the new business idea.
vii) Rapid prototyping
viii) Customer co-creation
ix) Learning launches
x) Story telling
Definition of Entrepreneur:
The definition of entrepreneur encompasses both classical and neo-classical notions. The
classical theorists have already focused on economic, sociological and psychological
perspectives in order to establish a succinct definition of an entrepreneur. However, standing in
the twenty first century it can be regarded that the definition of entrepreneur is associated to
multidimensional overview, which is quite true. In “Essai sur la nature du commerce en general”,
Richard Cantillon has actually promulgated the economic aspect of entrepreneurship. In fact, this
has to be taken into certain context that in most of the cases, the business leaders are considered
to have the expertise in multidimensional aspects. Some has considered entrepreneurship as a

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mental act, some of the critics have considered entrepreneurs being an evolutionary act, some
consider it to be an act of actors and some of the critics consider an entrepreneur as a human
capital. It can thus be stated that an entrepreneur is an amalgamation of all the five perspective
and characteristic traits. In order to authenticate myself as an effective entrepreneur I ought to
look into these five spheres.
Learning from the Course and Self Incorporation:
In this case the course details have comprised of several designing tools that would help
me develop my personal skill as an entrepreneurial leader. The study has helped me understand
the theories and models underlying the practice of design thinking. It has also made me
comprehend the ideas with the specific concept for the effective understanding of the process
that was highly effective with the specific course such as planning the plot of entrepreneurial
decision. Considering the design thinking this has been taken into certain consideration of the
fact that has been conceptualized through divergent and convergent thought process,
philosophical worldview of design thinking and action research. I was also able to reflect on the
logic of reasoning. Comprehending on the basic reasoning pattern, I developed my thought
process in orientation with “What” I would opt for designing and “How” the process would be
performed. I conceptualized the following equation:
What+ How= desired VALUE
For instance, my concept and understanding of what I opt for designing amalgamates with how
the process would be done would result in the successful execution of my desired value of the
entrepreneurial decision.

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Team Designing:
As a business leader, team designing is one of the most impactful, significant and
intricate task because a team that is full of potency would drive and channelize the business
through zeal and enthusiasm. I, therefore, plan to build a team of young workers who can learn
as well as earn with the organization. Since, this organization stringently focuses on the quality
service provision to the aged people; we need a team of dedicated members who diligently work
for the betterment of the society as well as the organization. In this context, it can be regarded
that the most impactful experience with its different understanding has to be taken into certain
consideration pertaining to the care and cure of them. My plan, therefore is to post an
advertisement for the career of those youngsters of my age who are looking forward to work with
some certain objective. In this context, it can be regarded that this has to be taken into certain
consideration that the advertisement needs to be specific and convincing as initially the
organization would not be able to pay huge amount of salary to the employees. My team would
comprise of the following attributes:

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Fig 1: Organizational Network Design
Source: Created by the Author
The aforementioned network design focuses on the network build-up with the
internal as well as the external stakeholders. My entrepreneurial decision would focus on the
effective network building so that we can gain a trust thus entailing into the market reputation. In
this matter of fact, this has to be taken into certain consideration pertaining to the effective
understanding of the process with its different understanding of the wants and needs of the
clients. To provide quality service to the greater number of the aged people we have to collect as
much funds as possible. Hence, the organization would focus on the event organizations in
collaboration with other profit making companies so that we can help them promote their
business. in terms of creating an effective understanding of the fact that this has to be taken into
certain understanding with the fact that this has to be taken into certain consideration of the fact

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that the network build-up policy has to be taken into certain consideration of the fact with its
different understandings.
Fund Raising and Contact Build-Up:
In order to raise the fund for the organizational activities, a support needs to be
developed. In this case a support team would be constructed comprising of different students
who would be working with the organization as support staff. Those would mostly be interns and
they are going to be deployed and regarded as highly responsible persons to contribute their best
ideas for the entire performance related to the organizational work (Weaver, Dickson, Liguori &
Cohen, 2014). I would, bid an advertisement for the recruitment of the interns who would be
working for three days in a week so that a circulatory movement of staff deployment of the staff
is made possible. The following diagram is going to demonstrate the aforementioned circulatory
movement of the staff deployment:

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Fig 2: Job Deployment Circle
Source: Created by the Author
As per the aforementioned diagram, it is succinctly clear that the intern workers would be
responsible to work on the market research and direct service provision. The research team
would be guided with the intelligibility of the following aspects of their jobs:
Job Title Job Description
Junior Research Associates (Zero hour employees) They would be responsible for the research and

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situational analysis of the ageing population of the
locality. Having done that, they would provide the
organization and the operations team with the data
where they the latter ones would be heading for
practical judgment. Both the teams would be
responsible for the market research analysis in
theoretical and practical manner.
House Staff It includes the professional nurses and junior
medical practitioners. After receiving the data from
the research associates, they would head to
providing service and aid to the aged population.
`Nurses and Doctors The nurses and the doctors would be high class
practitioners and the professionals and they would
be approached seasonally.
Psychologists The organization would be approaching to the
numbers of psychologists as they are highly
effective in terms of making it a proper process for
the basic requirement of the aged people. We
firmly believe that they need more mental support
than the medical support from our end.
Table 1: Job Allocation
Source: Created by the Author

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In fact, this has to be taken into certain consideration pertaining to the effective
understanding of the fact that these employees and helpers would mostly be the zero hour staffs.
A different team would be set up for the fund raising activities. In this context, the team
would be approaching to the established NGOs and Medicine companies for the promotional and
activities and sponsorship (Parker, 2012).
Rationale behind Keeping Zero Hour Employees:
It can thus be stated that in most of the cases this has to be taken into certain
consideration pertaining to the recruitment and deployment of the zero hour staffs in the junior
associate level and house staff level. The reason behind keeping the zero hour staffs is to put a
thorough check on the cost of human resource department of the organization (Borg & Gratzer,
2013). In this context, it can be regarded that in most of the cases this has to be taken into certain
consideration pertaining to the effective understanding of the issues as they would not be granted
as the permanent staff at the initial level. The organizational structure would be based on the
geographical one as this would facilitate many of the working employees for long run. The
payment method would be on the basis of their work and they would be provided with a
certificate of excellence for taking active participation in this noble project.
Creative Learning:
As an entrepreneur, I would focus on the implementation of my creative thought process
pertaining to the innovative business idea. In this context I would implement the model propelled
by Resnick. The following diagram demonstrates Resnicks’s leadership and creative model: