Entrepreneur Business Plan

The document outlines a comprehensive entrepreneur business plan, detailing financial factors, corporate governance, risk assessment, and exit strategies. It emphasizes the importance of a well-structured plan for achieving business success, including a Gantt chart for project milestones and a thorough analysis of potential risks and strategies for mitigating them. The plan also discusses the significance of corporate social responsibility and intellectual property in establishing a unique business identity.

ENTREPRENEUR
BUSINESS PLAN

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
PART 2............................................................................................................................................1
FINANCIAL....................................................................................................................................1
Calculation of break even point..................................................................................................1
SOCIAL, ENVIRONMENTAL, ENTREPRENEURIAL (SEE)....................................................4
Description of corporate governance plan of business...............................................................4
Intellectual property to develop for business..............................................................................6
CRITICAL RISKS...........................................................................................................................6
Assessment of potential risk .......................................................................................................6
EXIT AND HARVEST STRATEGY.............................................................................................8
Discussion of plan for liquidity event and exit strategy..............................................................8
MILESTONE SCHEDULE...........................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Developing business plan is very important strategic tool for every type of entrepreneurs.
Good business plan help entrepreneur to focus on specific areas which is necessary in order to
achieve business succeed. In this report, information will be provided on financial factors which
identify, outline and estimate variable cost and fixed cost of the business. Further, social,
environmental and entrepreneurial component will be discussed to identify key performance
indicators of the business. Moreover, critical risk and harvest strategy will also be explained to
identify succession planning of business plan.
PART 2
FINANCIAL
Calculation of break even point
Forecasted Profit and loss statement for ABC EVENT PLANNER For 1st year
Particulars January Februa March April May Jun Jul Au Sep Octob Nov Dec

ry e y gus
t
tem
ber
er em
ber
em
ber
revenue
through
meal
€
50,000.0
0
€
51,250.
00
€
52,531.2
5
€
53,844.5
3
€
55,190
.64
€
56,
570
.41
€
57,
984
.67
€
59,
434
.29
€
60,
920
.14
€
62,443.
15
€
64,
004
.23
€
65,
604
.33
Total
revenue
€
50,000.0
0
€
51,250.
00
€
52,531.2
5
€
53,844.5
3
€
55,190
.64
€
56,
570
.41
€
57,
984
.67
€
59,
434
.29
€
60,
920
.14
€
62,443.
15
€
64,
004
.23
€
65,
604
.33
Less: Cost
of revenue
€
8,000.00
€
8,400.0
0
€
8,820.00
€
9,261.00
€
9,724.
05
€
10,
210
.25
€
10,
720
.77
€
11,
256
.80
€
11,
819
.64
€
12,410.
63
€
13,
031
.16
€
13,
682
.71
Gross Profit €
42,000.0
0
€
42,850.
00
€
43,711.2
5
€
44,583.5
3
€
45,466
.59
€
46,
360
.16
€
47,
263
.91
€
48,
177
.48
€
49,
100
.50
€
50,032.
52
€
50,
973
.07
€
51,
921
.62
Gross profit
margin
84% 84% 83% 83% 82% 82
%
82
%
81
%
81
%
80% 80
%
79
%
Operating
expneses
Developing
online
website for
ABC event
planner
€
1,200.00
€
1,214.0
0
€
1,228.00
€
1,242.00
€
1,256.
00
€
1,2
70.
00
€
1,2
84.
00
€
1,2
98.
00
€
1,3
12.
00
€
1,326.0
0
€
1,3
40.
00
€
9,0
00.
00
Travell and
accomadatio
n expenses
€
2,500.00
€
5,000.0
3
€
10,000.0
8
€
2,500.00
€
2,200.
00
€
4,4
00.
03
€
8,8
00.
08
€
2,0
00.
00
€
4,0
00.
03
€
8,000.0
8
€
2,5
00.
00
€
5,0
00.
03

Salaries €
4,658.00
€
4,797.7
4
€
4,941.67
€
5,089.92
€
5,242.
62
€
5,3
99.
90
€
5,5
61.
90
€
5,7
28.
75
€
5,9
00.
62
€
6,077.6
3
€
6,2
59.
96
€
6,4
47.
76
Utilities €
3,100.00
€
3,193.0
0
€
3,288.79
€
3,387.45
€
3,489.
08
€
3,5
93.
75
€
3,7
01.
56
€
3,8
12.
61
€
3,9
26.
99
€
4,044.8
0
€
4,1
66.
14
€
4,2
91.
12
Furniture
and fixtures
€
1,900.00
€
1,928.5
0
€
1,957.43
€
1,986.79
€
2,016.
59
€
2,0
46.
84
€
2,0
77.
54
€
2,1
08.
71
€
2,1
40.
34
€
2,172.4
4
€
2,2
05.
03
€
2,2
38.
10
Stationery €
2,200.00
€
2,216.5
0
€
2,233.12
€
2,249.87
€
2,266.
75
€
2,2
83.
75
€
2,3
00.
87
€
2,3
18.
13
€
2,3
35.
52
€
2,353.0
3
€
2,3
70.
68
€
2,3
88.
46
Adminstrati
on expense
€
2,100.00
€
2,147.2
5
€
2,195.56
€
2,244.96
€
2,295.
47
€
2,3
47.
12
€
2,3
99.
93
€
2,4
53.
93
€
2,5
09.
15
€
2,565.6
0
€
2,6
23.
33
€
2,6
82.
35
Rent €
2,000.00
€
2,000.0
0
€
2,000.00
€
2,000.00
€
2,000.
00
€
2,0
00.
00
€
2,0
00.
00
€
2,0
00.
00
€
2,0
00.
00
€
2,000.0
0
€
2,0
00.
00
€
2,0
00.
00
Printing €
1,500.00
€
1,526.2
5
€
1,552.96
€
1,580.14
€
1,607.
79
€
1,6
35.
92
€
1,6
64.
55
€
1,6
93.
68
€
1,7
23.
32
€
1,753.4
8
€
1,7
84.
17
€
1,8
15.
39
Promotion €
2,122.00
€
2,132.6
1
€
2,143.27
€
2,153.99
€
2,164.
76
€
2,1
75.
€
2,1
86.
€
2,1
97.
€
2,2
08.
€
2,219.4
2
€
2,2
30.
€
2,2
41.

58 46 39 38 52 67
Volunteers €
1,800.00
€
1,816.2
0
€
1,832.55
€
1,849.04
€
1,865.
68
€
1,8
82.
47
€
1,8
99.
41
€
1,9
16.
51
€
1,9
33.
76
€
1,951.1
6
€
1,9
68.
72
€
1,9
86.
44
Office
expenses
€
1,300.00
€
1,309.7
5
€
1,319.57
€
1,329.47
€
1,339.
44
€
1,3
49.
49
€
1,3
59.
61
€
1,3
69.
80
€
1,3
80.
08
€
1,390.4
3
€
1,4
00.
86
€
1,4
11.
36
Facility and
maintainanc
e
€
2,356.00
€
2,357.0
0
€
2,358.00
€
2,359.00
€
2,360.
00
€
2,3
61.
00
€
2,3
62.
00
€
2,3
63.
00
€
2,3
64.
00
€
2,365.0
0
€
2,3
66.
00
€
2,3
67.
00
Advertiseme
nt
€
3,000.00
€
3,000.0
0
€
3,000.00
€
3,000.00
€
3,000.
00
€
3,0
00.
00
€
3,0
00.
00
€
3,0
00.
00
€
3,0
00.
00
€
3,000.0
0
€
3,0
00.
00
€
3,0
00.
00
Total
operating
expenses
€
31,736.
00
€
34,638.
83
€
40,051.0
0
€
32,972.
63
33104
.1782
357
45.
848
79
405
97.
919
2
342
60.
519
9
367
34.
164
31
41219.
07402
362
15.
404
01
468
69.
692
93
Operating
profit
€
10,264.
00
€
8,211.1
8
€
3,660.25
€
11,610.
90
12362
.4163
3
106
14.
309
35
666
5.9
865
89
139
16.
964
41
123
66.
337
02
8813.4
48753
147
57.
666
19
505
1.9
250
96
Operating
margin
21% 16% 7% 22% 22% 19
%
11
%
23
%
20
%
14% 23
%
8%
Less:
Corporate
tax
€
3,079.20
€
2,463.3
5
€
1,098.07
€
3,483.27
€
3,708.
72
€
3,1
84.
€
1,9
99.
€
4,1
75.
€
3,7
09.
€
2,644.0
3
€
4,4
27.
€
1,5
15.

29 80 09 90 30 58
Net income €
7,184.80
€
5,747.8
2
€
2,562.17
€
8,127.63
€
8,653.
69
€
7,4
30.
02
€
4,6
66.
19
€
9,7
41.
88
€
8,6
56.
44
€
6,169.4
1
€
10,
330
.37
€
3,5
36.
35
Net profit
margin
14% 11% 5% 15% 16% 13
%
8% 16
%
14
%
10% 16
%
5%
Break even analysis:
Calculation of break even point
Fixed cost 5000
Contribution margin 46870.05303
Break even point 11%
SOCIAL, ENVIRONMENTAL, ENTREPRENEURIAL (SEE)
Description of corporate governance plan of business
For conducting successful business as ABC Event planners, corporate governance plan
for developing proper rules and regulations is as follows-
Board responsibilities:
Firstly, board will be responsible for the corporate governance of company (Chen, 2018).
It is the responsibility of board of directors of company (Vikram and Duvini) to review strategic
objectives and to monitor performance against entity's objectives. Goals of such corporate
governance are:
 to maintain and increase value of the shareholders,
 both have to ensure that business operations develop in ethical conduct and activities,
 They have to ensure proper compliance of company's legal and regulatory objectives.
Composition of board:

Both directors that is Duwini and Vikram holding an effective bachelor degrees in order
to conduct efficient business operations. Vikram hold bachelor of accounting and has an
experience of working in large event management back.
Duwini is a Bachelor of business management and accounting which has good
knowledge of business world with 2 years of working experience (Corporate Governance Plan,
2019).
Code of conduct:
ABC event planner will conduct their business operations in proper ethical and code of
conduct practises where proper laws and legislation will be followed for company's stakeholders
like employees, customers, government authorities etc.
Diversity Policy:
Board has adopted diversified policy in which effective framework has been developed
for social, environmental and entrepreneur components. Diversified and skilled workforce with
effective workplace cultures is characterised. This culture includes practises and behaviours
which provides benefit to staff, improved opportunities to develop career for both males and
females. There is also an effective work environment practises which value the contribution of
employees of different background, their experiences and perspective regarding any completion
of work.
Continuous Disclosure:
Board has appointed company secretary which will be responsible for maintaining and
co-ordinating disclosure and communicate information to stakeholders and boards. They also
established written policy to comply with disclosure listing rules requirements. Copy of
disclosure will be found on official website.
Audit committee and management of risk:
In ABC event planners, its board members did not have established audit and risk
committee because company is not of that size which have to justify separate committee for
overseeing risk.
Remuneration Arrangements:
Remuneration policies will be developed with the approval of shareholders where proper
incentives will be provided to directors, management and employees of the company on the basis
of their performance. Employees and directors will be entitled to paid their reasonable travelling,

hotel and other expenses for managing proper event planning in respective areas. By reviewing
employees work, management will decide employee incentive and plan which include
appropriateness performance with payment proposal.
Shareholder communications:
Proper practises will be developed to ensure that all the company related information will
be provided to shareholders for assessing company's performance and to analyse investment
decision. It will be communicated through annual and half-yearly financial report and quarterly
reports, annual and other general meetings which convened for shareholder review and approval,
proper announcement relates to company's offer will be maintain on official website of company.
Auditor will be asked to attain meetings of company for answering shareholder's questions
regarding fair work of company.
Corporate Social Responsibility:
ABC event planner will conduct its operations and activities in proper harmony with the
concern of environment and society. Practises will be properly developed with effective, efficient
and sustainable solution. Copy of such activities will be available on official websites of
company.
Intellectual property to develop for business
To become successful business planner where no one will able to copy activities of the
organisation, ABC event planner will use proper copyrights and trademarks by which unique
identity of company will get reflect upon customers. To protect company's brand trademarks will
be used where unique symbol will be associated (Doyle, 2015). Copyrights law will be applied
on ideas which put into tangible form to conduct successful event.
CRITICAL RISKS
Assessment of potential risk
Risk assessment enables ABC event planner to understand business issues and to identify
uncertainties which providing negative impact upon business affairs of company. Therefore, to
analyse such risks like new entrants, price cutting by competitors, government actions, changes
in consumer taste and societal demands, difficulties and unexpected problems, risk assessment
strategies will get followed (Risk management strategies, 2018).

Identification of the risk: with this step management of ABC event planner will identify
strategies which going wrong and reason behind such occurrence. To minimise risk relates to
new entrant and price cutting by competitors' entity will conduct some research into past events
and risk. This research study helps in developing strategies with the analysis of competitors
financial statements and in accordance with possible future changes in business environment.
With the regular customer feedback, complaint and survey report changes in consumer taste and
demands will get identified. Such risks also get identified with the proper review of audit reports
and financial audit reports.
Analyse the risks: when risk get identified, management of ABC event planner will then
analyse and work on developing solution which is firstly urgent. To analyse risk which related to
event with competitor, entity will first look at:
 Damage by which there is a possibility of happening of risk (new entrant, cutting price by
competitors, decrease in customers etc.)
 Identification of the likelihood for happening such risk where analysis will be developed
on business of the competitors, loyal customers etc.
By working on damage and likelihood rating system, entity will properly able to analyse which
risk cause high damage and which has caused low damage. Such as by providing rating 1 for
slight damage and 15 for severe damage.
Evaluation of the risk: for evaluating risk, entity will then further compare level of risk
on various types of events such as deciding when to develop risk management plan. Here after
evaluating risk, decision will be taken by ABC planner that whether they have to accept it or
reject it in business affairs. Such risk will be accepted when company the cost of such treatment
is much higher, when benefits of taking such risk will develop possible damages (What is a Risk
Management Strategy, 2019).
Record of findings and implementing them: After risk has evaluated, now ABC event
planner needs to record findings in document so that changes in business operations which get
developed because of risk will have to communicated to shareholders of the company.
A sample of risk matrix is as follows-
Likelihood Very likely Likely Unlikely Highly
Unlikely
Consequences New entrant High High High Medium

Price cutting
by competitors
High High Medium Medium
Government
actions
High Medium Medium Low
Changes in
consumer taste
and societal
demands
Medium Medium Low Low
Indicates high risk Indicates medium risk Indicates low risk
From the above risk assessment it can be analyse that ABC event planner has some kind
of high risk, some of medium risk and some of low risk with its business operations. Company
has high risk with the new entrant in market and to mitigate such level of risk company has to
develop some unique strategies which made them completely different from others. It also has
high risk with price cutting from its competitors and in order to mitigate such risk, proper
evaluation of market research has to be conduct by its owners where proper resources needs to
develop which provide the best work with less cost to purchase.
There are more chances of changing government regulation which also directly impact
upon business affairs and to mitigate such type of risk ABC event planners needs to develop their
business strategy in way that changes rule will easily get adopted in business operation of
company. Event business has low risk with changes consumer taste and demands because not
every customer prefer a grand event some only wants traditional attire and with new and
innovative creativity ABC event planner will able to mitigate this type of risk in its business
affairs.

EXIT AND HARVEST STRATEGY
Discussion of plan for liquidity event and exit strategy
Exit and harvesting strategy is the process which is used by small entrepreneur and
investors to collect business value if they are getting out from the business. It is the type of plan
in which owner and investor used to walk away from enterprise when they want. This plan
applied by entrepreneur when business is declining, when company is facing financial strains and
when there is a departure of partnership agreement between the partners (Kenton, 2018).
It is important to have an exit strategy because it reduces risk and create future options
among owners to seize their full value of business, for appealing to investors, to transfer
ownership easily to next generations of the business and for to prepare for change life style of
business. There are four types of exit methods which includes selling, releasing cash flow, going
IPO and using private equity. Therefore, ABC event planner will also able to adopt it if its
business not going well (Business Exit Strategy, 2019).
Plan for liquidity event and exit strategy (when business does not perform well):
Liquidity event is the process by which an investor of the company liquidates their
investment position for firm and exchange such for cash. Main purpose of such event is to
transfer illiquid asset into most liquid one that is into cash (What is a Liquidity Event, 2019). It is
a form of exit strategy which utilize by the firms and it carefully planned by when firms get an
idea of certain condition which will affect business affairs in the future. Liquidity event got
arises when:
 target of profit get reached
 there is a prevention of loss
 there is a legal reason
 There is a drastic change in market condition of the business.
Therefore, this strategy will also analyse by ABC event planner company when directors of the
company found that business does not perform well in the future. There are more forms of
liquidity event which may adopt by company.
 Initial public offering: when it is found by the directors of the company that business
does not perform well in near future then they may sell their shares and monetize initial
investment by traded it publicly after an IPO.