ENT101: Mr. Maneesh Garg's Entrepreneurial Case Study Analysis

This case study analyzes Mr. Maneesh Garg's entrepreneurial journey, highlighting his long-term vision, commercial entrepreneurship, and motivation for profitability and growth. It examines his characteristics, including drive, creativity, vision, and perseverance, and how these have contributed to his success. The study also explores the role of creative thinking, design thinking, and innovation in overcoming challenges and managing stakeholders. Mr. Maneesh's experiences with both success and failure are discussed, emphasizing the importance of resilience and adaptability. The case study concludes with key lessons for aspiring entrepreneurs, such as accepting failure, preparing for fraud, and the possibility of bouncing back, providing valuable insights into the realities of entrepreneurship.

Running head: CASE STUDY 1
Case study: Mr Maneesh
Name
Institution affiliation

CASE STUDY 2
Mr. Maneesh Garg is the founder of Nagode Distributors Company which was started in Nigeria.
The company specializes in the trading and distribution of chemicals for over 30 years now with
its headquarters based in Dubai. The company distributes its products mostly in Africa and in the
Middle East. The subject base has about forty global suppliers for about 70% of the top traded
chemical products in Africa (Maneesh, 2014).
Mr. Maneesh is a single venture entrepreneur. This is because his vision of entrepreneurship is
long term. His lifelong ambition is entrepreneurship and he has been in the profession for over
25 years now. Mr. Maneesh started Nagode Industries Limited which is a flagship company in
Afriglobal group of companies with the aim of developing it into a global company (Nagode
Industries Limited, 2018). He has been able to do so by opening distribution centers in countries
like Cameroon, Dubai, Korea, and China, Egypt, Tanzania, Djibouti, and Ghana. In view of the
different ideas for the growth of the venture; his plans were to build a large business across the
world with a long term goal of growth and profitability which also makes Mr. Maneesh a
commercial entrepreneur. His motivation is profitability and growth in business. He has
successfully done achieved this by making investments in different parts of the world.
After a close analysis, the following characteristics have led to Mr. Maneesh’s successes. First,
he has the drive to achieve. He identifies his lifelong ambition as entrepreneurship. In his
entrepreneurial journey, he has become bankrupt more than twice but he was always able to get
himself out of the situation. He is also very creative. He has created a platform whereby he
managed to maintain his creditor’s trust as well as that of his staff when he was bankrupt. He has
the motivation to do more when things get difficult. When he was faced with various challenges,
he didn’t give up in his business, rather he identified ways to get himself out of the situation. Mr.
Maneesh is also visionary, he set his company’s vision to be the leading distribution and trading

CASE STUDY 3
group for chemicals and allied products in Africa. He has achieved this vision over the years. He
also possesses the character of perseverance. This is evident through the fact that he has been
bankrupt several times but never gave up on his dream and ambition. For there to be a success
story, entrepreneurs should possess skills such as managerial skills, leadership skills, creativity,
decision making skills and have ambition (Kuratko, 2016).
Creative thinking, design thinking, and innovation creates a considerable impact on an
entrepreneur’s journey (Drucker, 2014). Through the use of creative thinking, Mr. Maneesh was
able to identify the risks involved in entrepreneurship and overcome them. He has identified that
no situation is permanent therefore he has found ways to overcome the challenges in business.
He has identified that risks are inevitable. Through design thinking, Mr. Maneesh has adopted
management skills. He identified a method to manage his stakeholders, that is; the employees
and the creditors. He once told the staff that the business was in a critical condition and asked
them if they wanted to leave they could leave. He also developed a strategy to maintain his
creditors through over communication. He would always assure them that he will not runaways
with their money (Maneesh, 2014). This made his creditors gain trust in him. He also used
innovation to grow his business globally. In the Afriglobal group, there are different companies
which were established after Nagode Industries Limited.
Success and failure are always part of business. People tend to give up after failure which means
that they will not be successful (Spinelli, and Adams, 2012). Success and failure are featured on
Mr. Maneesh’s journey. He talks about how he owed lots of people money sometimes back. His
business was falling apart. He identified a major way to overcome this challenge. First, he called
his stakeholders to a meeting. He told them that his business is falling apart but it will pick up
soon. This was a way to give them hope. He told the staff members that this is the perfect time

CASE STUDY 4
for those who wanted to leave and sure some of them left. He also assured his creditors that he
will be back in business soon and will be able to pay them all the money he owed them. He kept
in constant communication with his creditors to gain their trust. Success is featured in that the
company picked up after the failure it went through. Mr. Maneesh talks of being bankrupt for
more than two times but he is still in business. He was able to grow his company and invest in
different countries. This shows that his business is very profitable. The mindset he used to gain
his successes and overcome his failures is that anything which can go wrong cannot go wrong if
it goes around at least ten times.
The information used for the purpose of this case study is derived from videos and magazines
that features Mr. Maneesh. Other sources of research were conducted through a close
examination of Nagode Company. The information choice was perfect to suit the case study
since through the magazines and videos we can learn about the entrepreneurial journey of Mr.
Maneesh. Studying’s the company’s profile proves that the information in the videos is correct.
The information gathered features the entrepreneur’s journey which shows both the failures and
successes of the entrepreneur. The information features the characteristics of entrepreneurial
success which includes perseverance, desire to achieve, motivation, vision, leadership skills, and
creativity among others.
Every success and failure story has got to have lessons. The major lessons featured in the story of
Mr. Maneesh are among nothing is permanent. He talks about the challenges he faced during his
journey and how he overcomes them. Another key learning is that an entrepreneur should always
accept that his business is failing when it is doing so. This will enable the entrepreneur to get
back on track (Shapero, and Sokol, 1982). Mr. Maneesh also identifies that fraudsters are always
there in business. Whether it is the customers or the staff or even the suppliers. A business

CASE STUDY 5
person should be prepared for such. Finally, an entrepreneur should know that bouncing back is
possible (Allen, 2009). When faced with challenges and failures, an entrepreneur can be able to
bounce back provided he implements the right skills in business. These learnings would be
leveraged in the future by applying them to any entrepreneur's entrepreneurial journey.
References
Allen, K. (2009). Launching new ventures (5th Ed.). Boston, MA: Houghton Mifflin.
Drucker, P. (2014). Innovation and entrepreneurship. Routledge.
My entrepreneurial failures | Maneesh Garg | TEDxIfe. (2014, December 22). Retrieved from
https://www.youtube.com/watch?v=4o_O_v8gQpg
Nagode Industries Limited. (2018). Retrieved from https://nagode-industries.business.site/
Spinelli, S., & Adams, R. (2012). New venture creation. Entrepreneurship for the 21st century
(9th Ed.). New York, NY: McGraw-Hill/Irwin
Shapero, A., & Sokol, L. (1982). The social dimensions of entrepreneurship. Encyclopedia of
Entrepreneurship, 72-90.
Kuratko, D. F. (2016). Entrepreneurship: Theory, process, and practice. Cengage Learning.
Appendix
Interview questions
 What was your motivation or vision that you had for your entrepreneurial pursuits?
My motivation was the love of being an entrepreneur. I always had an ambition in
entrepreneurship and my lifelong vision was establishing a company which would be the leader
in the distribution and trading of chemicals and other allied products.

CASE STUDY 6
 How did you identify and validate your entrepreneurial opportunity?
I noticed the gap in the market and took advantage of it. I further decided to invest in it and make
it a global company.
 What are the skills that contribute to your success as an entrepreneur?
I have leadership skills. I also consider myself creative. I am able to work in teams and I have
great management skills.
 What challenges have you encountered as an entrepreneur?
As an entrepreneur, I have faced various challenges including; being declared bankrupt which is
a criminal offense in Nigeria, competition from similar businesses, fraudsters in business,
warehouses being burnt down and destruction of warehouses by floods.
 What steps do you take to overcome any personal shortcomings that might impact your
venture?
Firsts I have to accept that I have the shortcomings. After acceptance, I take lead in finding the
most viable solution for the shortcoming.
 From your perspective, what are the benefits and risks of entrepreneurship?
Entrepreneurship has the risk of failing. The business is also competitive. Furthermore, people
tend to shake you down especially when you are facing lots of challenges. The benefits are the
huge amounts of profits that come along with success.
 Did you feel prepared to run the venture at the time that it launched?

CASE STUDY 7
I was always prepared to be an entrepreneur. The start was a bit challenging but still, I faced the
arising challenges head-on.
 As an entrepreneur, what process do you follow when making decisions? How does this
differ from the decision-making process you might have used in previous careers?
As an entrepreneur, I have adopted the following steps in making decisions. The first step is to
identify the goal. The next step is to gather as much information on the options available. The
third step is to consider the consequences and then I would make my decision. The final step is
to evaluate the decision made.
 What is the long-term plan for your venture?
My loan term plan is to grow the business in as many countries as possible. I would like to invest
in markets in the United States. Of course with such large investments, the turnover would
increase which means that I would maximize my profits.
 What are some important questions an aspiring entrepreneur should ask before pursuing a
venture?
Some of the important questions one should as before pursuing a venture are; am I willing to risk
my money? How will I bounce back after failure? How will I maximize my profits? How will I
handle my stakeholders in case of a failure? What is my long term goal? What is my target
within a set period of time?
 Where do you see your business I five years?
Even if nobody knows the future, I can see my company in more than 10 countries. I want to
focus more on Africa whereby I have established ready markets.

CASE STUDY 8
 How have you maintained your supplier base for the many years in business?
My major philosophy in business is to establish a good supplier relationship which would ensure
that I maintain them in business for a long time. The good relationship entails respecting them as
well as making payments in time which ensures that they fully trust my business.
 How do you manage to have such a large customer base?
I maintain my customers by proving value to them. I provide a clear line of goods from the
suppliers to the customers and ensure their orders are fully satisfied.
 What makes your company unique?
I take care of my customers, suppliers, staff, and creditors. I ensure they feel safe and at no point
would they have to lose their money or time.
 What do you do in a situation of business failure?
I look at the situation of stakeholder’s management. That is those people I owe money and my
staff. I once called these people and I assured them that the business would get better. After that I
asked those among my staff that wanted to leave they should leave. I also ensured that I over
communicated to my creditors to gain their trust.