MKT3026: Analysis of Entrepreneurial Insights and Interview Report

This report presents an analysis of an interview with entrepreneur Steve Rothwell, the owner of Eagle Eye Solutions, conducted as part of the MKT3026 module on Opportunity, Innovation, and Entrepreneurship at the University of Northampton. The report explores Rothwell's experiences in establishing and managing his business, including his vision, future plans, and approach to profitability and ethics. The interview covers key aspects of entrepreneurship such as identifying opportunities, overcoming challenges, and the importance of ethical practices. The report includes a detailed analysis of Rothwell's responses, highlighting his insights on market challenges, competition, and the significance of self-motivation. The report also touches on the relevance theory and offers recommendations based on the interview, providing a comprehensive overview of an entrepreneur's journey and the factors contributing to business success and sustainability.

Opportunity Innovation and
Entrepreneurship

EXECUTIVE SUMMARY
This report includes the brief explanation about the entrepreneurship and its related
aspect such as all the challenges that are a part of the entrepreneurship. This report also include
the opportunities that are associated with the entrepreneurship. This report also include the
experience of an entrepreneur in establishing the whole businesses and make it into a successful
businesses organization. This report mentions the approach of an entrepreneur in running an
organization and to convert it into a profitable business idea. This report also include the analysis
of the interview with the entrepreneur. This report also involve the recommendation of the
interviewer in regard to the thoughts and challenges of the entrepreneur.

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Analysis of the Interview............................................................................................................6
Recommendations.......................................................................................................................6
Relevancy Theory.......................................................................................................................7
CONCLUSION................................................................................................................................7
REFRENCES...................................................................................................................................9

INTRODUCTION
Entrepreneurship is a process to establish the new business setup. It can also be defined
as a way to convert the business idea into a profitable business module. Innovation is also a
crucial aspect of entrepreneurship. This report states about the interview happened between
reporter and the entrepreneur Steve Rothwell. Steve Rothwell owns the business organization
call Eagle eye solutions. Eagle eye solution was established in the year 2003 by Steve Rothwell.
The company is located in UK. In this report all the questions and answers between the reporter
and the entrepreneur Steve Rothwell related to the interview is stated in brief. All the experience
of Steve Rothwell in regrading to setting up the business and to run it efficiently will be a part of
this report.
MAIN BODY
Name of the Entrepreneur: Steve Rothwell
Company Owns by Entrepreneur: Eagle Eye Solutions
Introduction of Entrepreneur.
Today we are going to conduct the interview with the famous entrepreneur Steve
Rothwell. Steve Rothwell is based from UK. He owns the company call Eagle Eye Solutions.
Steve Rothwell has completed graduation in electrical and electronic engineering from the
university of Leicester. Steve Rothwell started the career as a software engineer in Ericsson.
Steve Rothwell also worked in Consult Hyperion as a developer and consultant. In 2003 Steve
Rothwell founded Eagle Eye Solution. He is working as the Chief Executive Officer in Eagle
Eye Solution.
During the interview several questions were asked from the entrepreneur Steve Rothwell
that emphasis on many aspects of the personality of Steve Rothwell.
Q.1)Are you happy after achieving the success in entrepreneurship?
Steve Rothwell stated that the performance of the Eagle Eye as a SME is very much satisfying
and at the same time inspirational as well. Eagle Eye could create its brand image with the
quality services and products. Consumer satisfaction was the biggest factor that worked in
building faith for all the customers towards the services and products of the company. Steve
Rothwell explained that the trust towards company's products and services of all the consumers
is pleasurable and worth to be appreciated.

Q.2) What is the Vision of Eagle Eye as a brand?
Steve Rothwell expressed that the vision of the company is to earn the trust of all the food
enthusiasts across the globe. Steve Rothwell briefed that the Eagle Eye has the big ambition to
expand its business and to deliver the quality food products in the most affordable price range.
Steve Rothwell expressed that food is the basic right of all the humans and it must be available at
the most affordable price range and the company Eagle Eye is strongly moving forward towards
the vision of the company.
Q.3) What is the future plan of Steve Rothwell?
Steve Rothwell seemed very curious in stating the future plan. Steve Rothwell wants to work
towards the expansion of the business of Eagle Eye. Steve Rothwell is looking forward to more
market in new destinations and countries. He has the plan to raise its business setup and to
extend in more countries to reach all the potential customer base for the company. Steve
Rothwell is also planning to introduce more products and services in the future.
Q.4) How did you identify you are ready for the idea?
Steve Rothwell mentioned that he was always had the creative and dynamic mindset. He could
observe things quite quickly. He worked really hard in the beginning to shape his idea into a
profitable business model and once the whole idea was ready to convert into a profitable
business model he took his step forward to make it a shape. 2001 was the year when Steve
Rothwell was completely ready to flow the business idea and put a step forward to start the
business.
Q.5) What are the mistakes that could have been avoided in the beginning?
Steve Rothwell mentioned that he faced many challenges in the beginning as the result of the
mistakes he has done earlier and that could have been avoided that time if the planning was good
enough. He specified that lack of experience was also the reason behind many problems like
unproductive market research, weak decisions related to the marketing and couple of more such
mistakes he has done initially.
Q.6) What is profitability means to Steve Rothwell?
Steve Rothwell mentioned the fact that profitability is a very crucial aspect of business.
Profitability is the factor that strongly work in the process of sustainability of the business. He
stated that without potential profits any business is not allowed to sustain in the world for the

longer period. Specially for the small medium enterprises like him profitability is the ultimate
factor that run all the business. Steve Rothwell specified that profitability also play the crucial
role in making strategies for further expansion of the business. Business must be expanded to
achieve more profits for the business. Small businesses are heavily depended on the profitability,
and they must focus on profitability. He expressed that profitability and quality must be the
prime and ultimate agenda of the business model.
Q.7) Why the sector Food and Beverages was selected by Steve Rothwell for the business?
Steve Rothwell explained that food and beverages is such a demanding sector. The huge
competition can be expressed as the high demand of food products in the market. He also stated
that the food sector was the most suitable for his business model. One more factor that worked
behind choosing the food sector was the interest of Steve Rothwell towards food. He loves
tasting different foods and cousins. Steve Rothwell mentioned that his love for food is immense
so as he preferred to work towards the food sector and wanted to transform the whole sector with
his creative and dynamic business model.
Q.8) How ethics is important for the business?
Steve Rothwell is always keen towards applying the ethics in all the business practices. He stated
that ethics always play the very crucial role in the growth and development of the business. He
stated that ethical practices provide all the opportunities to the businesses in which not just a
business model can sustain but also make the profitable outcome from the businesses. He stated
that the business organisations can build the bridge of trust between all the consumers and the
company by applying ethical practices into the business models. Ethical practices provide the
volatile environment to the businesses in which wide range of growth opportunities can be
achieved by the businesses. Steve Rothwell also focused that ethical practices keeps the
businesses away from all kinds of controversies that also play the crucial role in building positive
brand image.
Q.9) How did you handle adversity and doubts?
Adversity and doubts are a part of life so as the businesses. In entrepreneurship adversity has the
huge space because of the risk element involved in it. Steve Rothwell mentioned that he took all
the adversity as an opportunity to learn and grow. He specified that entrepreneurship is all about

taking challenges and you must be ready all the time to face the one. He faced all the adversities
with a positive frame of mind that helped him in taking the right decisions.
Q.10) What challenges you face today?
Steve Rothwell specified that today multiple challenges are part of the businesses. Competition
is one of major challenge that I face in market specially from the big brands. Inflation is also a
big challenge that increase the cost of production which directly impact on the sales of the
company's products. Except all these there are numerous challenges like government laws,
policies and so many that create multiple huddles in the growth of the business.
Q. 11) How many hours do you work on average?
This is the question which made him to think and after taking a time his answer was that there is
no fix time for him to work as he said he keeps on breaking down his work in small segments
and prioritise his tasks. This was the sign that he believes in smart work rather than a hard work.
He also replied that he has time for his hobbies as he believes that it helps in keeping him calm
and focused.
Q. 12) What is your greatest fear and how do you manage that?
This was very complicated questions for Steve Rothwell and he began to scratch his head and he
looked very confused about his answer. After analysing for a long he answered that the only fear
he faces is any sort of self-demotivation that too certain. He believes that if a person has high
self-motivation he can face any fear even the huge losses incurred in the business. But if a person
lacks self-motivation and that is a great loss that occurs. So, in order to overcome this fear he
keeps himself highly motivated in various ways.
Q.13) Do you have any plans for retirements?
Steve Rothwell expressed that he is keener towards the present and only focusing on the future of
the business. He mentioned that he has not planned his retirement so far and even he is not in
favour of taking it at this point of time. Steve Rothwell expressed whenever any retirement plan
he will make he will let us know but currently as such no retirement he planned.
Analysis of the Interview
The interview depicted the complete personality of an entrepreneur. Entrepreneurs carry
such a dynamic personality which completely observable during the interview.Entrepreneurs
never stop themselves to take risks. Risk taking approach also leads to plenty of mistakes in the

journey of entrepreneurship. Specially in the beginning of the business the risk element is much
higher but as the time progresses the more stability comes in the business of entrepreneur.
Profitability also play the crucial role in the business specially in the process of sustainability
profitability play the key role. Profitability is also among the major reason behind establishing
the whole business set up. This interview focuses a lot on the decision-making journey of the
entrepreneurs and its related aspects. Various studios and researches are a crucial part of the
entire decision-making process related to the business.
This interview also specifies about the entrepreneurial opportunities in the market.
Buisness opportunities in the market play the significant role in establishing the whole set up for
the business. Opportunities in business context is not just to introduce the new services or
products it also express about up-gradation of the existing services and products based on
the market demands. Sometimes opportunities are created due to the change of demands
related to the consumer's. Many times with the help of innovation and up-gradation new
opportunities can be created by the business entrepreneurs. Opportunities identification
play the dominating role behind the creation of new business opportunities in the business
world. Opportunities can be recognised with the observations and awareness related to the
surrounding business atmosphere. Observation related to the emerging demands and
trends are also a crucial aspect of opportunities creation. Opportunities evaluation is also
the important factor in opportunities creation being an entrepreneur. Critical approach
towards the new identified business opportunity play the significance role to recognised all
the facts related to the new identified opportunities weather the identified business
opportunities has a scope in the market. Opportunities evaluation give the complete brief
related to the potential of business opportunities. Opportunities evaluation is the final stage
of opportunity development. Based on the outcome related to the opportunity evaluation
the further planing related to the business opportunity is conducted by the entrepreneurs.
All such processed related to the business opportunities are interconnected with each other
and frame a suitable business model as the result of all such activities.
Recommendations
Based on the above interview certain recommendations can be given to Steve Rothwell. Steve
Rothwell can focus on inclusion of new and dynamic brains in the decision-making process of

the company that will provide more business ideas as per the latest trends to the management of
the Eagle Eye. Eagle Eye is looking to expand its set up in other parts of the world that will
require more manpower that can give all the dynamics to company to expand. Company should
focus on skilled employees. Steve Rothwell has the huge experience of facing the challenges that
can be shared with all the staff of the Eagle Eye which shape the brains of the employees of the
company in the positive way. Steve Rothwell focused a lot on the profitability and its importance
for the businesses and that is justifiable also but the management of the company must not look
at the profitability as its prime and utmost objective. Consumer satisfaction must be the prime
and utmost preference of the company. Management and Steve Rothwell should focus more on
affordability. All the consumers prefer to pick the most affordable products because of the plenty
of options available in the market. So Steve Rothwell and all the management of the Eagle Eye
must focus on the cheaper products so the company can create its consumer base more efficiently
and it will also support to the company in the expansion process of the company.
Relevancy Theory
Theory of accomplishment: Theory of accomplishment can also be said as theory of
achievement (Mitchell, 2018). It states how to achieve all the targets in the most efficient way
possible. Steve Rothwell is also a good example of this theory. He achieved all his targets in the
most efficient way possible. Steve Rothwell also mentioned the state of unsaturation even after
the successful achievement of the goal is also stated in the theory of accomplishment.
Ethical Theory: Ethical theory explains the ethical practices in the operations of the company
(Sporre, 2019). Steve Rothwell focused a lot in the interview on the ethic and its related aspect in
the business.
Theory of Observation: As per the theory all the obstacles can be erected with good
observations (You and et.al.,2019). Observations also help in product launching and its related
aspects. Steve Rothwell also focused on solving issues based on the knowledge and belief and
observations are also a crucial part of such process.
Theory of Profitability: As per this theory profitability is the crucial aspect of the business and
it plays the major role in sustainability and growth (Taylor, 2015). Steve Rothwell has the clear
vision about the profitability concept which are totally suitable in respect o the profitability
theory.

Theory of Consumer Satisfaction: Based on this theory all businesses should take its
consumers as its prime responsibility (Oliveira and et.al., 2017). Steve Rothwell has also
specified in the interview about the value of consumers in the growth and sustainability of the
business.
CONCLUSION
This report concluded about how entrepreneurship is crucial and what are the major
factors that work surrounding to the entrepreneurship. All the major challenges has also
concluded about the entrepreneurship in this report. This report also concluded about all the
important recommendation based on the entrepreneurship and its related challenges in respect to
the current business environment. All the crucial aspect of the entrepreneurship jorney has been
concluded in this report.
REFRENCES
Books and Journals
Mitchell, R.B., 2018. Climate Law: Accomplishments and Areas for Growth. Climate Law.8(3-
4), pp.135-150.
Oliveira,T. and et.al., 2017. Modelling and testing consumer trust dimensions in e-
commerce. Computers in Human Behavior.71. pp.153-164.
Sporre, K., 2019. Assessing ethical competence through national tests: an advantage or
not?. Journal of Curriculum Studies.51(2).pp.262-278.
Taylor, C.E., 2015. The Frequency Theory of Probability. In Robust Simulation for Mega-
Risks (pp. 41-56). Springer, Cham.
You, L. and et.al.,2019. The Effectiveness of Action Observation Therapy Based on Mirror
Neuron Theory in Chinese Patients with Apraxia of Speech after Stroke. European
neurology.81(5-6).pp.278-286.
Online
Entrepreneurship. 2019. [Online]. Available Through:
<http://www.businessdictionary.com/definition/entrepreneurship.html>.