BTEC Unit 9: Entrepreneurial Traits of Jack Cohen vs. Other Managers

This report provides an in-depth analysis of the entrepreneurial characteristics of Sir Jack Cohen, the founder of Tesco, and contrasts his traits with those of traditional managers. The report delves into Cohen's unique qualities, such as his belief in humanism, trust, and innovative thinking, which differentiated him from other entrepreneurs. It explores his motivations, including his focus on team motivation and new ideas rather than solely profit maximization. Additionally, the report examines the influence of Cohen's background and experiences on his career, highlighting how his adaptive behavior and past experiences contributed to his success. The report also briefly mentions Simon Cowell as another example of a successful entrepreneur and references relevant academic sources.

Entreprenuership and small
business

P5 Characteristic trait of Jack
Cohen or other entrepreneurs and
how they are different from other
managers

CONTD
Characterstic of Jack Cohen
 Sir Jack Cohen, who was an English grocer and later on founded the
Tesco Supermarket in the United Kingdom. He was born in London
and later on brought up in Whitechapel
 There are many entrepreneurial skills that makes him different from
other entrepreneur such as Jack was different and he think different as
compared to other entrepreneur at that time this quality had leaded
him to great business era.

CONTD
 Jack possess many quality and among them one is, he
had belief on humanism and he is the only man who
was able to trust anyone quickly.
 There are so many other stores but people preferred
TESCO because it is a family store and this concept
of Jack brought a great revolution of self service at
their grocery stores for future as well as present era.

CONTD
 On the other side, another great entrepreneur is Simon Cowell, who is
an English reality television judge. At earlier stage, Cowell promoted
albums to various singers but was rejected by everyone.
 Even then he did not lose hopes and try to introduce or sale more than
half millions of the copies to several artist and then become popular.
 Cowell became a judge on the first series of Pop Idol and later on
invited year by year as a judge.

CONTD
P6 Reflecting Jack Cohen entrepreneurial
motivation and mind set
 The most important motivation factor that come from the life of Jack
is 'Autonomy' and according to him maximize profit is not their basic
motive but as a successful entrepreneur,
 Cohen always tries to motivate their team for the better work for a
business and profit maximization should not be their prime motive

CONTD
 .While other entrepreneurs generate money is their prime motive but
for Cohen, it is completely opposite.
 His mind set generally give importance to realization of new ideas
instead of profit making and always able to take right decision for the
welfare of the company.
 Jack is the only person in UK who was able to realize new idea
through innovative thinking and his personality also posses five
attributes which are being social people, must posses good nature, be
calm at adverse environment, and be open to share experience.
 This all motivation factors and his critical mind set makes him
different from other manager and as a result Jack was able to open
new supermarket in UK through his new and creative thinking.

CONTD
P7 Presenting how background and experience can foster
entrepreneurship
 But on the other side, background experience also affect Jack career in
positive way.
 His past experience always support Jack in the formation of new ideas
and implement those into the realistic world and by doing work with
his father he also gained much experience as well as develop new
entrepreneurial skills which help him to grow the existing business.

CONTD
 Normally, many entrepreneurs are affected by the background but
Cohen is not one of them. He learn from his past experience and tries
to develop new strategies in order to make his dream successful and
become one of the most successful entrepreneur in current scenario.
 However, Cohen have an adaptive behavior which is another sign of
becoming a successful entrepreneur, and having such a good quality
of adaptive behavior makes him adjustable in any situation and remain
unaffected for the background experience.

REFERENCES
Books and Journals
Amendolagine, V., Capolupo, R. and Ferri, G., 2014. Innovativeness, offshoring and black economy
decisions. Evidence from Italian manufacturing firms. International Business Review. 23(6).
pp.1153-1166.
Cooper, A. and Folta, T., 2017. Entrepreneurship and high‐technology clusters. The Blackwell
handbook of entrepreneurship, pp.348-367.
Dees, J. G., 2017. 1 The Meaning of Social Entrepreneurship. In Case Studies in Social
Entrepreneurship and Sustainability (pp. 34-42). Routledge.
Freel, M., 2018. Entrepreneurship, Innovation and Small Business. Blackburn, R., Clercq, DD, &.
Gonçalves, C. P., Carrara, K. and Schmittel, R. M., 2016. The phenomenon of social enterprises: are
we keeping watch on this cultural practice?. VOLUNTAS: International Journal of Voluntary
and Nonprofit Organizations. 27(4). pp.1585-1610.