Analyzing Personality Traits of an Entrepreneur in Tyroola (Australia)

This report presents an analysis of the personality traits of Zed Klingenberg, the entrepreneur of Tyroola, a rapidly growing SME in Australia. The study, based on an interview, examines how various personality traits, including conscientiousness, openness to experience, agreeableness, neuroticism, self-efficacy, innovativeness, locus of control, and need for achievement, contribute to the company's venture creation, growth, and long-term survival. The report applies the Big 5 personality model and other relevant traits to assess the entrepreneur's impact on Tyroola's success. The analysis highlights the importance of innovativeness, self-efficacy, and locus of control. The conclusion provides recommendations for the entrepreneur to enhance these traits, thereby fostering continued growth and achievement of organizational goals.

Running head: PERSONALITY TRAITS OF ENTREPRENEURSHIP
Personality Traits of Entrepreneurship Traits in Tyroola (SME), Australia
Name of the University:
Name of the Student:
Authors Note:

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Executive Summary
The entrepreneur of a SME named Tyroola in Australia (Zed Klingenberg) was considered for
the interview process in analyzing the ways in which certain personality traits in the entrepreneur
has facilitated in ensuring successful venture creation, venture growth, and long-term venture
survival. In response to the question on innovativeness personality trait, the entrepreneur
responded that he has a keen consideration for following constant innovation within workplace
along with identifying new products and markets in ensuring success of its services. Such
personality characteristics of the entrepreneur has facilitated him in innovating organizational
systems and processes Recommendations are provided regarding increasing self-efficacy and
innovativeness that can facilitate them in executing their visions and get directed towards
fulfillment of roles, expectations and motivation

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Table of Contents
1. Introduction..................................................................................................................................3
2. Interview Questionnaire Results Analysis...................................................................................3
3. Conclusion and Recommendation...............................................................................................7
References........................................................................................................................................8
Bibliography..................................................................................................................................10
Appendix........................................................................................................................................11
Interview Questionnaire on Personality Traits of Tyroola’s Entrepreneur...............................11

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1. Introduction
Personality traits of entrepreneurs are deemed to have a drastic impact on the
performance of the company. Tyroola is the fastest growing SME of Australia that offers tech
solution for consumers that look for using and installing new car tyres (Antoncic et al. 2015).
The objective of the report is to analyze the personality traits of the entrepreneur of the selected
SME in Australia that is Tyroola through carrying out personal interview with the entrepreneur
of the company in which primary data will be gathered. Through analyzing the gathered primary
data traits and characteristics of the interviewed entrepreneur of the company will be evaluated
that has contributed to the success of the company.
2. Interview Questionnaire Results Analysis
The entrepreneur of a SME named Tyroola in Australia (Zed Klingenberg) was
considered for the interview process in analyzing the ways in which certain personality traits in
the entrepreneur has facilitated in ensuring successful venture creation, venture growth, and
long-term venture survival (Baluku, Kikooma and Kibanja 2016). The interview questionnaire
included questions based on the personality traits explained in the Big 5 personality trait model
(Conscientiousness, openness to experience, agreeableness and Neuroticism) and other
personality trait characteristics such as self-efficacy, innovativeness, locus of control and need
for achievement. Responses of the entrepreneur interviewed are indicated below in which
comparison of their traits and characteristics are carried out in driving venture success in
Australia (Bui 2017).
Response for Question 1

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In response to the interview question on personal trait of Conscientiousness, Zed
Klingenberg stated that through employing his skill of persistence, hard work along with his
motivation to accomplish organization growth objectives. Through such response, it can be
gathered that the entrepreneur is achievement oriented as well as dependable. This personality
trait of the big 5 model is the predictor of the entrepreneur’s job performance across his broad
range of job roles (Karwowski and Lebuda 2016).
Response for Question 2
In response to the personality trait regarding openness to experience, the entrepreneur
stated that he believes he has certain traits focused on these personality characteristics that have
supported growth of his new venture. He responded that he is intellectually curious,
creative, imaginative, and reflective as well as being untraditional. Such traits has facilitated the
entrepreneur in developing exceptional creative skills of developing and offering tech solution
for consumers seeking to purchase and install new car tyres that has increased consumer
convenience (Chan et al. 2015).
Response for Question 3
In response to interview question regarding agreeableness personality trait for ensuring
successful business creation, the entrepreneur stated that he has personality characteristics such
as caring, trusting, forgiving and cooperative that has made him develop skills of remaining
tough to survive. Such traits have supported the entrepreneur in having long term, ability to
survive in tough competitive business environment because of which Tyroola has grown to be
sizeable and thriving.
Response for Question 4

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In response to the personality trait of Neuroticism, the entrepreneur stated that he as
personality characteristics of being emotionally stable in any stressful business situation, self-
confident, calm, relaxed and even tempered. Such characteristics have facilitated the
entrepreneur in being self-confident and resilient in the stressful situations of positioning the
SME successful in competitive Australian automotive industry.
Response for Question 5
In response to the question on the entrepreneur’s specific personality trait in attaining
successful business outcomes Zed Klingenberg stated that he has effective entrepreneur skills of
being a prospector, defender, analyzer and reactor in the situation of uncertainty conditions faced
the venue. Having such traits supported him in innovatively implementing strategy of leaner cost
structure that increased efficient service delivery to consumers.
Response for Question 6
In responding to the question regarding need for achievement personality trait in ensuring
venture growth Zed Klingenberg stated that he desires for significant accomplishment that has
supported his venture in attaining challenging goals. The entrepreneur also responded that his
achievement motivation is high that positively affects his entrepreneur intentions and
performance and positively impacted his actions in workplace. Such traits if the entrepreneur has
decision making regarding streamlining company’s online tyre shopping model (Klotz and
Neubaum 2016).
Response for Question 7

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In response to the question on internal locus of control personality trait to support
entrepreneur goal to ensure organizational success, Zed Klingenberg indicated that he believes
that their own decisions control their lives. The entrepreneur also indicated that he has the ability
to link his belief within internal control to the likelihood of involving within successful
entrepreneur activity.
Response for Question 8
In response to the question on innovativeness personality trait, the entrepreneur
responded that he has a keen consideration for following constant innovation within workplace
along with identifying new products and markets in ensuring success of its services. Such
personality characteristics of the entrepreneur has facilitated him in innovating organizational
systems and processes that has supported in establishing the new venture in 600 vetted
independent fitting centers all over Australia (Kerr, Kerr and Xu 2018).
Response for Question 9
In response to the question on traits of self-efficacy in attaining challenging
organizational goals, it has been responded by the entrepreneurs that he has string sense of
executive of all its visions in attaining organizational growth. From such interview findings it has
been gathered that the entrepreneur has necessary creative skills in performing tasks and roles
related with attaining business goals.
Response for Question 10
In responding to the question on the traits that the entrepreneur of the company desires to
develop in ensuring long term venture survival, Zed Klingenberg stated that he desires to

7PERSONALITY TRAITS OF ENTREPRENEURSHIP
increase his skills and develop his personality traits related with self-efficacy and locus of
control. In developing such traits the entrepreneur desires to improve his risk taking,
management, financial and financial control based self-efficacy.
3. Conclusion and Recommendation
The report on questionnaire interview analysis of the entrepreneur of a SME named
Tyroola in Australia (Zed Klingenberg) revealed that the entrepreneur is achievement oriented as
well as dependable. This personality trait of the big 5 model is the predictor of the entrepreneur’s
job performance across his broad range of job roles. In responding to the question on the traits
that the entrepreneur of the company desires to develop in ensuring long term venture survival,
Zed Klingenberg stated that he desires to increase his skills and develop his personality traits
related with self-efficacy and locus of control. Based on the analysis of the personality
characteristics of the entrepreneur of Tyroola, certain effective recommendations are provided to
the entrepreneur for directing the growth and success of the SME in the future years.
Recommendations are provided regarding increasing self-efficacy and innovativeness that can
facilitate them in executing their visions and get directed towards fulfillment of roles,
expectations and motivation. Another important trait that is needed to be developed by the
entrepreneur is locus of control that can facilitate the person in developing skills of
conceptualizing their own decisions that can support predicting entrepreneur performance.

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References
Antoncic, B., Bratkovic Kregar, T., Singh, G. and DeNoble, A.F., 2015. The big five
personality–entrepreneurship relationship: evidence from S lovenia. Journal of Small Business
Management, 53(3), pp.819-841.
Baluku, M.M., Kikooma, J.F. and Kibanja, G.M., 2016. Does personality of owners of micro
enterprises matter for the relationship between startup capital and entrepreneurial
success?. African Journal of Business Management, 10(1), pp.13-23.
Bui, H.T., 2017. Big Five personality traits and job satisfaction: Evidence from a national
sample. Journal of General Management, 42(3), pp.21-30.
Chan, K.Y., Uy, M.A., Chernyshenko, O.S., Ho, M.H.R. and Sam, Y.L., 2015. Personality and
entrepreneurial, professional and leadership motivations. Personality and individual
differences, 77, pp.161-166.
Karwowski, M. and Lebuda, I., 2016. The big five, the huge two, and creative self-beliefs: A
meta-analysis. Psychology of Aesthetics, Creativity, and the Arts, 10(2), p.214.

9PERSONALITY TRAITS OF ENTREPRENEURSHIP
Kerr, S.P., Kerr, W.R. and Xu, T., 2018. Personality traits of entrepreneurs: a review of recent
literature. Foundations and Trends® in Entrepreneurship, 14(3), pp.279-356.
Klotz, A.C. and Neubaum, D.O., 2016. Article commentary: Research on the dark side of
personality traits in entrepreneurship: Observations from an organizational behavior
perspective. Entrepreneurship Theory and Practice, 40(1), pp.7-17.

10PERSONALITY TRAITS OF ENTREPRENEURSHIP
Bibliography
Obschonka, M. and Stuetzer, M., 2017. Integrating psychological approaches to
entrepreneurship: the Entrepreneurial Personality System (EPS). Small Business
Economics, 49(1), pp.203-231.
Seibert, S.E. and DeGeest, D.S., 2017. The five factor model of personality in business and
industry. The Oxford Handbook of the Five Factor Model, 27, p.381.
Van Ness, R.K. and Seifert, C.F., 2016. A theoretical analysis of the role of characteristics in
entrepreneurial propensity. Strategic Entrepreneurship Journal, 10(1), pp.89-96.
Wang, J.H., Chang, C.C., Yao, S.N. and Liang, C., 2016. The contribution of self-efficacy to the
relationship between personality traits and entrepreneurial intention. Higher Education, 72(2),
pp.209-224.
Wang, J.H., Chang, C.C., Yao, S.N. and Liang, C., 2016. The contribution of self-efficacy to the
relationship between personality traits and entrepreneurial intention. Higher Education, 72(2),
pp.209-224.

11PERSONALITY TRAITS OF ENTREPRENEURSHIP
Appendix
Interview Questionnaire on Personality Traits of Tyroola’s Entrepreneur
1. Explain your opinion regarding your Conscientiousness and how it has facilitated you in
attaining success goals
2. Elaborate the ways in which your openness to experience has supported in your venture
growth
3. Do you feel your agreeableness personality trait has supported in successful venture
creation? If so, why?
4. In what ways your personality trait of Neuroticism has supported you in ensuring long
term survival of your company?
5. What are the specific personality traits that have facilitated you in predicting your
likelihood of attaining successful business outcomes?
6. What is your opinion regarding your need for achievement personality trait in ensuring
venture growth?
7. How does your internal locus of control personality trait support your goal to ensure
organizational success?
8. How do your personality traits support your investment portfolio and industry-specific
innovation decision making?
9. Do you believe that your self-efficacy has supported you in attaining challenging
organizational goals? If so, why?
10. What personality traits do you consider to develop that can support you in ensuring long
term venture survival?