This project delves into the entrepreneurial venture of Daniel Platt Ltd, a 170-year-old company, focusing on its new ceramic tile product. The analysis encompasses comprehensive market research, considering political and economic factors influencing the venture. It outlines operational requirements, differentiating between tangible and intangible assets. The project details costing and pricing strategies, highlighting the company's low-cost approach and premium pricing strategy. Financial forecasting, including a pre-launch cash budget, is presented to demonstrate the venture's financial viability. Finally, the project explores potential exit strategies, recommending a management buyout. The report concludes by emphasizing the strategies necessary for the new product's success and provides financial planning to mitigate future losses. References to relevant literature are included.
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