Entrepreneurial Development Report: Reeves Bottle Business Plan

This report provides a comprehensive analysis of the entrepreneurial development of Reeves Bottle, a startup focused on a color-changing hydration bottle. It begins with an introduction to entrepreneurial development and lean startup methodologies, followed by an overview of the business objectives, including revenue and profit projections. The report then delves into the customer value proposition canvas, detailing the product's features and benefits, and the lean business model canvas, outlining key partners, activities, resources, and revenue streams. A detailed development plan, including a marketing strategy targeting the UK market, is presented. The report concludes with a discussion of potential future developments and the rationale for financing lean startups.

Entrepreneurial
development

Table of Contents
INTRODUCTION ..........................................................................................................................3
Lean Start-ups ........................................................................................................................3
Business objectives ................................................................................................................4
Customer value proportion canvas.........................................................................................4
Lean Business model canvas .................................................................................................6
Detailed development plan ....................................................................................................8
Possible Future developments or changes in direction ........................................................11
Why someone provides finance to lean Start-ups ...............................................................11
CONCLUSIO N.............................................................................................................................11
REFERENCES .............................................................................................................................13

INTRODUCTION
Entrepreneurial development refers to the activity of enhancing the skills and knowledge
of the entrepreneurs by varieties of training and developments programs. Every entrepreneurs
success is based on entrepreneurial developments. This report is based on new business idea that
is present by the Reeves Bottle based on colour changing bottle that helps the people to keep
hydrated according to the season and temperature. It includes the overview of lean start-ups and
objectives of business that involves revenue and profit margin for the first three of operating the
business and all this done under the CHRO who are the chief human resource manager. In this
canvas plan helps in explain the details of product and service and at last on the basis of this
build a development plan that give the proper information regarding the business idea so that
start-up will see the higher success(Giones and Brem, 2017).
Lean Start-ups
Lean start-up is defines the effective method that helps the person or the business to
found a new product or service and new venture on behalf of the existing organisation. In this
this type of start-ups only helps in founding the developments in those products and services that
are already customers needs and demands so that a business organisation can introduce and
launch it in an effective way so that they can earn a high amount of profits. This lean start-up
focus on the customers interest so that launching would be successful. In this customers can
dictate the product related information in the respective market so that it is easy for the
companies to launch a new product that gives high returns to the firms. This report is based on
the launching the new business that is Reeves Bottle that innovate new business ideas that will
provide lots of benefits to the people of society in the UK. The new business idea represents the '
Reeves Hydration bottle' in this it helps in showing the hydration and nutrition level of the
human body so that people don't feel dehydrated to this they feel unconscious. Use of this bottle
is a fun and due to this persons can enjoy the drinking water to this bottle. Its is a type of portable
that is carry from everywhere an it is pocket friendly also. It helps in cleaning the stomach as
people of UK are very conscious about their health so this bottle is the indirect dictation from the
customer side that helps the business to earn more and more profits(Leitch and Harrison, 2016)

Business objectives
The main objective of the Reeves bottle business that is based to the new business idea
that is ' Reeves Hydration bottle'. The main objective of this idea is to safe the people from
dehydration problem that is the step of occurring obesity in the human body. To prevent the
human being from the obesity problem company want to innovate the hydration bottle that also
helps in showing the nutrition level of the body.
To achieves the objectives of start-up business make a SMART objective so that it easy to
measure the profits, sales and profit margin(Redford, 2015).
 Specific- The main objective of the Reeves Bottle is enhanced the base of customers by
20% , sales by 25% and profit margin by 15%.
 Measurable- The Reeves Bottle can measure the objective by enhancing the brand image
by doing lots of promotions so that goals can be achieved in an approachable way.
 Attainable- This target can be achieved by the Reeves Bootle by hiring the experienced
team of the workers who worked effectively so that earching the target is effcetive and
approachable.
 Relevant- If Reeves bottle can achieves this target it helps in enhancing the profits and
image of the brand in the marketplace.
 Time bound- The objective of Reeves bottle that is enhancing the sales and profits with
20% and 15% can be achieves within the period of three years.
Customer value proportion canvas
It is a tool or framework which ensures that product is positioned as per values and needs
of consumers (Giones and Brem, 2017). It was propounded by Dr. Alexander Osterwalder as
model for ensuring that a fit exist among product and market. Identification of value proposition
on single paper is said to be the fist stage. It is further important for validating what is more
significant for customers as wlel as to get feedbacks or reviews of value proposition. By using it,
business organisations could ensure that product designed by them have capability to meet needs
and requirements of targetted market segment. The model incorporates various elements which
are discussed in case with Reeves Bootle:
 Product: It involves main components that are benefit, features addition to experience.
There are side number of benefits of Reeves Bottle for customers. Some of them are
waterproof, showing hydration level of body, changing colour and keeping water cold for

longer durations so that customers may enjoy it for longer phases in future. In context to
experience, Reeves Bottle will provide suitable experiences to customers such as defining
hydration level of individual body, enjoying water or other drinks with changing lights,
the bottle can be taken by an individual when they are on some trips. The features of the
bottle includes that it is made up of stainless steel, transparent and changes colour
according to hydration level of body.
 Customers: The element includes three components that are fears, needs together with
wants (Lasserre, 2017). Reeves Bottle have capability to meet needs of customers. It will
the water or other drinks cold and it can be carried while travelling as well as shows
hydration level of body through changing the colour. It also meets wants that are
maintaining appropriate hydration level of body. Customers may have major fear to the
new as well as innovative product and that is requirement of internet connectivity for
showing hydration level and price of the bottle is also high that lower class population
can not afford to purchase it.
After listing out gain creators, products and services, pain relievers, it is important for
business to rank each point ranging from nice to essential as per customers. Moreover, Reeves
Bottle will attain fit at the when the product offered as part of the model addresses significant
pains and gains from profile of customers.
The diagram of value proposition canvas for Reeves Bottle is as follows:
Illustration 1: Self created. 2020

(Source: Self created. 2020)
Lean Business model canvas
It is strategic management tool that businesses opts for the purpose of retaining brief
information related to concept of business. It is great tool that assist in understanding business
model in structured together with straightforward way. By using lean business canvas,
companies gets insights related to customers they have to serve, how to make money, what value
propositions will be offered via what channels and so on. It is a shared language that describes,
visualises, assesses etc (Morschett, Schramm-Klein and Zentes, 2015). Mainly it states rationale
about the ways a business creates, captures as well as deliver values. The lean business value
model for Reeves Bottle includes following elements:
Key partners: In order to execute operational activities, it is crucial for entity, for
example, Reeves Bottle to have effective connections with partner. For Reeves Bottle, key
partners are investors, creditors, staff members etc. With all these, the business will properly
execute operations systematically.
Key activities: set of operations along with other act that are performed by business are
said to activities. Reeves Bottle will be introduction a new bottle in market that will show
hydration level of customers through changing colour. In this context, key activities to promote
the bottle of business are promotions, advertisement addition to selling.
Key resources: For carrying out operational activities in proper manner, key resources
plays significant functions. In context to Reeves Bottle, the key resources are intellectual
resources, human resources, technological resources etc.
Value proposition: All types of products that are sold by entities in market for meeting
level of expectations of customers are said to elements that create huge values for them. In
regards to Reeves Bottle, value proposition elements can be devising suitable and affordable
price for the bottle and providing favourable experience to customers through showing their
hydration level.
Customer relationship: For sustaining and surviving in industry, it is essential for
businesses to establish and maintain healthy relations with proposed and current customers
((RenkoYaghmaei and Ghasemi, 2015). Reeves Bottle will establish relations with people that
are conscious towards their hydration level and higher income people.

Channels: Channels are the medium that helps the business in delivering products.
Reeves Bottle will be promoted via social media platforms and will be delivered in market
through online websites and official organisational store.
Customer segment: Segments of customers are targetted by entities in order to sell
offerings. In case with Reeves Bottle, the customer segment includes higher income people as
the prices of bottle are relatively high.
Cost structure: The costs that business faces are included in its cost structure. While
introducing Reeves Bottle in market, rent, material cost, advertisement and many other will
occur.
Revenue streams: For executing business systematically, it is necessary to generate
revenues fro carrying out key activities. The streams from which Reeves Bottle will generate
revenue includes income from online promotions and selling bottles to customers./
The lean business canvas model that is devised for Reeves Bottle is below:
Key partners
 Staff
members
 Investors
 Creditors
 Suppliers
Key activities
 Promotion
 Advertise
ment
 Selling
Value
proposition
 Devising
suitable
and
affordable
price for
the bottle
 Providing
favourable
experience
to
customers
through
showing
their
Customer
relationships
 Innovative
concept of
bottle
 healthy
environme
nt of
bottle
shop
Customer
segment
 Individual
s who are
more
conscious
for their
hydration
level
 Upper
class
segment
due to
higher
price
Key resources
 Financial
resources
 intellectua
l resources
 Human
Channels
 Selling at
Reeves
Bottle
store

capital

hydration
level
 Online
websites
Cost structure
 Salaries to employees
 Researching about
 Rent
 Advertisement and promotions
 Material cost for bottle
Revenue stream
 Sales through online websites and
shops
 Income from online promotions.
Detailed development plan
The Marketing Plan
This can be defined as part of overall business plan in which solid marketing strategy is
formulated by manager and promote their products and services properly. The strategies and
plans are prepared by manager of Revees organisation for the purpose of promoting their
business plans and increase the sales of colour change bottle. This is highly important activity of
organisation which needed to perform and implement their business ideas properly. The
marketing plan for new product and enhancing business is defined below:
Elements Details
Market size The business ideas of colour change bottle will be
implemented in London, UK. The market size of UK market
is high where number of people are living and buying
products as per their wants. This idea will help to attracts
more person as all are needed water bottle and people are
hygienic that will help to attracts customers to make buying
decisions.
Market growth The growth of market is based on annual basis which is 7%
and GDP rate is 1.41% that can be create an opportunity for
selected organisation to run their business by promoting the

products and services in selecting market.
Customer preferences The management of Revees are giving preference to targeted
customers such as young age people, school age student and
other who travels. This bottle will them to check the hygiene
and zinc percent by changing the water bottle. This make
healthy and safe to people.
Segment size The size of segment of chosen company is impressive and
larger (Chepurenko, 2017).
Competitors The competitor of Revees are supermarket, other bottle
maker and other who also sales water bottles.
Key partners The key partners of such organisation are suppliers,
customers, employees and investors.
Channels Mobile application, social media, print media etc. are
communication channel that helps to run business.
The Operational Plan
This is defined as highly detailed plans which are determining the clear view of business
as how team and department contributes to the achievement of organisational goals and
objectives. In Revees Organisation, CHRO is formulating operational plan that helps to perform
all task and implement business ideas of colour change bottle in well manner. The plan covers:
Strategies and task to be achieved Marketing and financial strategies will help to attain the
task and goals of selected organisation. This will help to
states how all plans will be implemented and how it help
to make high profits.
Responsible individuals CHRO and marketing manager will be responsible for
each task as they needed to analysis each step of
completing business idea and control over excessive.
This can help to manage the all activities.

Timeline The plan and strategies will be completed within 6
months then after all activities will be performed
effectively (Ordu and Abdulkarim, 2018).
How much financial resources
available
For completing the strategy £ 100000 is required that
will help perform all marketing operation and other
activities for completing the business ideas and
increases the sales of business organisation.
CHRO- This post is place an prominent role in succession the business organisation
because they can hire the applicants for the vacant position so that task can be completed in
effective way. IN context of Reeves Bottle CHRO can hire the employees and developing their
skills and knowledge regarding the particular task by providing proper training and development
programs so that task can be achieved and goals can be attained with a time period. For
launching new idea as Reeves Hydration Bottle. This post play an essential role because they can
mange and organise all activities with the time frame that is more important to complete the
project(Renko, El Tarabishy, Carsrud and Brännback, 2015).
Technical solutions and information technology plan
This term shows the technical determinant that is used in the innovation of the Bottle by
the Reeves bottle. IN Reeves Hydration bottle company can includes the sanipolymer technology
in which bottle can protect the people from the UV rays by filtering the water and change it by
itself. In this LED light that is working with the help of sensor chip and internet connectivity that
helps in showing the different colour according to the situation occur. In this bottle Thermally
reactive technique also used that helps in setting the temperature of the water that means cold to
cold and hot to hot for the last 36 hours that is the high point of this hydration colour changing
bottle. In this high machinery also used that helps in making the bottles with the low cost so that
people can buy it on the low price. In this LED light helps in changing the colour so that people
can identify their hydration level and if it is low than they drink water according to
that(Morris,2015).
Human resources and organisational plan

Human resource is an essential aspect to innovating the Bottle because they are the maker
of the product and in this Chief Human Resource Officer of the Reeves Bottle can hire a skilled
and knowledgeable labour that can handle the overall plan and motivates the operational level
workers to perform their task in an efficient and effective way(Yaghmaei and Ghasemi, 2015).
For this they can make a team according to the specialisation so that task can be reached within a
time period. In this CHO can provides varieties of offers in the way of rewards so that they get
attracted towards their work and attain the goal in time. In this employees can also promote the
new product in the marketplace so that large base of customers get attracted without creating
awareness by the employees business cannot face success and enhance their sales(Davidsson,
2016).
Financial plan
Possible Future developments or changes in direction
If the plan related to the Reeves Bottle can be failed in future and decline in the future
that does contain low value from the customer side so that company can modify this plan by
using giving the different design to the bottles that helps in preventing the person from the UV
rays and also use organic flavours in water that is good for health and also prevent the people
from obesity problem and protect from sun rays. This helps in gaining the profits for the further
more many years so tat company will sustain in the market for the longer period of time and also
benefits the society people so that there living standard also enhance. It also use the automatic
filter in the bottle that helps in purifying the water within the bottle itself. One bottle do
multifunction that helps the Reeves company to enhance the growth and profits in the
marketplace(Anderson, Jack and Dodd, 2016).
Why someone provides finance to lean Start-ups
Lean start-ups is one of the best approach that helps in developing the business and
products in the marketplace. Providing the funds to this type of business is very fruitiness for the
investors because this type of businesses are very active and place a major role in the economy
of the country as it helps in providing the employment to the unemployed person and also offers
the innovative products to the society people so that customers get attracted towards it and
company generate more sales and profits due to this this will directly provides the high returns to
the investors so that they will become more powerful with lots of financial resources and dor this
they can invest in more projects. In this case of Reeves bottle that is a part of lean start-ups and

in this there is major growth occur in this type of organisation due to this they face success in the
future and investors get the high returns and interest when they invest in the lean start-ups(Gupta
Gupta and Balasubramanian, 2015).
CONCLUSIO N
To the above report it is to be concluded that entrepreneurial developments are the
prominent term that helps the entrepreneurs and person to innovate the products and services that
is beneficial for the peoples and society. This report helps in enhancing the knowledge related to
lean start-ups. It also inculcates the launching the new business idea with their objectives related
to profit and sales margin over the three years. Further it involves the canvas plan that is based
on consumer and business both and further build a development plan so that business idea can be
implement successfully and that give the profitable results to the consumers health so that start-
up may earn higher profits and returns. At last this helps in providing the determinants related to
how investors can invest in the lean start-ups that gives the answer that it helps in giving double
interest on their investment so that they will become successful.