Analysis of Entrepreneurial Traits: J.K. Rowling and Simon Cowell

This assignment delves into the realm of entrepreneurship and small business management, exploring the traits and characteristics of successful entrepreneurs. It begins with a definition of an entrepreneur and their role in business, emphasizing their ability to identify opportunities and make crucial decisions. The assignment then presents case studies of two prominent entrepreneurs: J.K. Rowling and Simon Cowell. It analyzes Rowling's business skills, communication style, and human relations, and Cowell's risk-taking behavior, creativity, and goal-oriented approach. The assignment also discusses different entrepreneurial personality traits based on the OCEAN model, including openness, neuroticism, agreeableness, extraversion, and conscientiousness. The conclusion highlights the importance of risk management and effective business practices for entrepreneurial success. The document concludes with a list of references.

Entrepreneurship and small
business management

Introduction
Entrepreneurship and small business management is that person
who start new business with a high risk for earn profit. An enter-
pruner is a innovator who play an important role in business. All
the decision is depends on the owner of the organisation. With the
help of there skills they can find new opportunity for there
business and fulfil all the requirements related to them.

J.K. Rowling
Robert is biggest entrepreneur she was born 0n
31 July 1965. she is famous as Novelist,
screenwriter, producer, philanthropist. As an
entrepreneur she share his opinion with giving his
contribution in different traits of an entrepreneur

Traits & characteristics of JK
Rowling
Basic-Business: she thoroughly Knows basic
business skills such as management, sales and
marketing, operations are skills J.K. Rowling has.
she knows what the audience wants and
behaviour as well as taste of consumers.

Cont....
Communication: J.K. Rowling always gives his
honest opinion as what she feels and think as she
is straight forward. To attracts with audience
effectively communicates his ideas and views in a
effective way.

Cont....
Human Relations: on a daily basis J.K. Rowling
interacts with numbers of people which help in
knowing the behaviour of audience and also gets
new innovative ides for her novel or great views
for screen writing for television .

Simon Cowell
Simon Cowell is a famous entrepreneur, born on
October,7, 1959 in Lambeth London, he is
famously known as the judge of talent show
judge, television producer, talent manager and a
successful business man.

Traits and characteristics of Simon
Risk-Taker: The entrepreneur Simon Cowell,
dropped out College to pursue his career in music
industry, at the age of 16 as he know his objective
of his life and goal what he wanted to do and as
he know that there was a low of making it big
career in music industry.

Cont...
Creative: As after being part of several hit television, Cowell had
combined both music and television and created his own new
company named by SYCOtv, which created different and various
several hit television shows and series.
Goal-Oriented: Simon's has specified goals and objective in his
life. As his mother was a former ballet dancer and his father
worked at EMI Music Publishing and then he sets his objective to
be a great and famous person as he always know that he wanted
work with inbuilt talent and music when he grew up.

● Different entrepreneurial personality reflecting the
entrepreneurial motivation and mindset.
Openness: This element of OCEAN model deals
with each and every individual, and focuses on
creativity of entrepreneur as well as it provides the
direction regarding different product and services
offered by them.
Neuroticism: The Neuroticism is personality trait
and skill, which each entrepreneur should have to
focuses on this as every entrepreneur should have
this ability as this helps in managing as well as

Cont...
Agreeableness: This element is very essential in
nature of an entrepreneur, as this helps inn getting
agree in any favourable condition by which
enterpriser can perform his work effectively as
well as efficiently with full motivation.
Extraversion: These types of entrepreneur are
those who uses their full energy as well as time,
for influencing and interacting audience

Cont...
Conscientiousness: This trait is helps for running
business organization properly and effectively as
it plays and essential role for an individual who
have creative mind which is very beneficial for
business which helps in execution new innovative
ideas in enterprise.