Detailed Overview of an Augmented Reality Business Venture Project

This assignment provides a comprehensive overview of an entrepreneurial venture centered around augmented reality (AR) technology. It details the business idea, focusing on AR-based products and services for both individual customers and business corporations in Australia. The project outlines a robust business model, emphasizing digital marketing strategies for promotion, a product strategy based on the demand for AR, and a mid-premium pricing policy. It further describes the promotion strategy utilizing social media, a distribution strategy involving direct service and retailer partnerships, and the importance of qualified professionals and customer relationship management. The project underscores the significance of selecting the right business ideas and formulating effective marketing plans for business success, supported by relevant academic references.