Creating Entrepreneurial Change: Keells Supermarket Report, March 2020

This report, prepared for the Senior Management Team of Keells Supermarket, provides a critical evaluation of the supermarket's current context, focusing on its stakeholders and the impact of technological and environmental macro-environmental factors. It analyzes disruptive innovation, competitor analysis, and risk assessments within the supermarket sector. The report evaluates Keells Super's capabilities for change, utilizing tools like the Innovation Audit and McKinsey's 7S Framework. It explores entrepreneurial approaches such as idea generation, lean management, and effectuation theory to support customer acquisition. Furthermore, it presents strategic reports on transformational change, including value proposition canvases for innovation and measurement techniques like the Balance Scorecard and Cost Benefit Analysis, alongside a recommended change management strategy for improving innovation culture, including potential benefits and barriers. Appendices provide supporting data such as PESTEL analysis, Porter's 5 Forces, and competitor analyses.