This report details a business plan for a new coffee shop in London, exploring the opportunity and outlining key elements for success. It includes an analysis of the selected product/service, justification of its value, and an assessment of the external environment using a PESTLE analysis. The report also analyzes limiting and enabling factors, considering major functional elements such as production, marketing, and financial strategies. Financial projections, including profit and loss statements and balance sheets, are provided from 2020 to 2025. The plan considers the competitive landscape and the challenges posed by the COVID-19 pandemic, emphasizing the importance of adapting to changing market conditions. Overall, the report provides a comprehensive overview of the coffee shop venture, aiming to guide an entrepreneur in establishing and managing the business effectively.
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