Detailed Report: Entrepreneurial Development and Business Models

This report provides a comprehensive analysis of the entrepreneurial development of the "Save the Meal" app, a social enterprise aimed at reducing food waste. It begins with an introduction to entrepreneurial development and its levels, highlighting the app's purpose of providing affordable food to students and busy individuals. The report then delves into the customer value proposition model, examining functional, emotional, and economic values. It continues with an in-depth look at the business model canvas, outlining key partners, activities, resources, customer relationships, cost and revenue structures, and customer segments. The report further explores the lean business model canvas, emphasizing issues, solutions, and competitive advantages. It highlights the importance of customer engagement, financial planning, and the contributions of C-level specialists like the CTO and CMO. The report also includes financial objectives for the first three years of operation. The report concludes by emphasizing the role of technology, marketing, and customer satisfaction in the success of the app. The report is based on the assignment brief provided for the Entrepreneurship Development module.

Entrepreneurial
Development

Table of Contents
INTRODUCTION................................................................................................................................3
Customer value proposition model.......................................................................................................3
Business Model canvas.........................................................................................................................4
C level specialist contribution in entrepreneurship..............................................................................6
Financial and financial plan..................................................................................................................7
Summary about the invest/ finance lien entrepreneurial opportunity...................................................8
REFERENCES.....................................................................................................................................9

INTRODUCTION
Entrepreneurship development is an effective process to improve the knowledge and skills
of entrepreneurs by organizing several training and development programs. The main purpose
behind the entrepreneurship development is to enhance the number of entrepreneurs.
Entrepreneurial development has five level such as self-employed mindset, managerial perspective,
leader's attitude, entrepreneurial investor and true entrepreneur. Save the Meal phone app is the first
chain in the United Kingdom. This phone app has major aim, is to provide food facilities for
students or busy people, who don't have time to cook. It is a comfortable and best for the students or
busy people to take food.. This phone app is established for the main reason is to provides fast and
quick food for the students or busy people. This report will include the customer value proposition
model and lean business model for the entrepreneur (Hayter., 2016). This report will also highlight
the financial and financial plan, the contribution of C level specialists like customer engagement
plan, CMO marketing. In the Save the Meal phone app, Chief technology officer plays a crucial
role. He is the person who maintain and control all the techniques and technology of the business
that are used in operations (Reuber, Dimitratos and Kuivalainen., 2017). Now a days, the
technology development is a very important aspect in any business. For the first three years of
operations of the Save the Meal phone app, they have various objectives related to their profit,
profit margin and sales revenue. They wants to establish a effective service environment for
satisfying the customer base. For increasing the revenue of the company, they takes various
necessary actions to go beyond to the next level. Entrepreneur take useful actions to promote their
services. They gives their full concern on improving the best quality of service and provide hygiene
environment to the students or busy people. The entrepreneur develops effective services by
focusing about health and safety factors. It encourage the students or people towards them and get
satisfied. The entrepreneur used various methods and theories to improving their operations and
functions for establishments of Save the Meal phone app. For the first three years of operations, the
entrepreneur wishes to enhance their profit margin approx US dollar 0.25 billion.
Customer value proposition model
A customer value proposition is a marketing statement or business that define why customer
( students or busy people) should use a services. Its major aim is to target specific customers rather
than group of partners, suppliers or employees. Customer value proposition also a promise that will
given by the vendor or owner to the customer about sufficient services and quality of product
according to the payment or amount (Zhou., 2018). It is a great promise of potential value that
entrepreneur offers to its customers and enhance their customer's engagement. It major focus is to

generate extra value for the 's students who don't have time to cook.
The customers are crucial for any business and it is very necessary to create a huge value for
them. There are various classes that a customer believes to be essential and enhance the customer
value proposition-
Functional value
The convenience product and services increase the value for customer. The The Save the
Meal phone app should have to adopt a effective quality of food service, that has a ability of
providing huge comfort to the students or busy people. It is best service that offers food facilities to
the busy people.
Emotional value
The Save the Meal phone app should be concerned about the attractiveness and pleasantness
of food service. If the students are unable to make food than this phone app provides convenient
food services to the students or busy people in a very affordable prices (Latha and Panchanatham.,
2017).
Economic value
customer always prefers that services which provides a financial advantages, saves time,
encourages energy conservation and very innovative or unique. The Save the Meal phone app offers
their services to the students or busy people in a very affordable prices. It promotes the high busy
people engagements and create a big value for them.
The customer value proposition include the value experience of customers. The Save the
Meal phone app focuses on to set positive value to the local and international students or busy
people. The entrepreneur should have to make sure about the chargeable prices according to the
quality of services for food. The price should be equal to the significance of services. The time
frame will be set by the entrepreneur. In which a specific period of time decided by the company
within the services will be provided (Secundo and et.al., 2017). Identification of the organisation's
target user is must. After this organisation will be able to identify the desire of people and offers
their services accordingly.
The Save the Meal phone app's entrepreneur also decide the best alternative of their services
that will improve the quality of service and enhance the customer's experience. Organisation should
be ensure about the value experience is appropriate as the passenger's satisfaction.
Market Growth: In this meal phone app will make sure that they provide high quality of goods and
services to consumers so that they can establish their firm in market.
Consumer preferences: Company must also get engaged in analysing needs and demands of
customers so that their app grows. They must also analyse the trends that is going in and on.
Competitors: They must also be engaged in analysing competitors so that company can think of
their strategy and can get control over them.
Business Model canvas
Key partners
Suppliers:
vendors
payment companies
delivery agencies companies
and Tour operators.
Key activities
Expanding and promoting the
services.
computation of food price.
Value proposition
Affordable and cheap price
Location- inside the .
Excellent services and facilities.
Safety of students or people.
Provides new experience.

Key resources
Human capital.
Good facilities (Gautam and
Khurana., 2017).
Customer Relationship
Social media like Facebook,
Google, LinkedIn, Twitter and
YouTube.
Feedback forms or outline.
Membership.
Discount.
Cost structure
Maintenance
Renovation
Advertisement
Outsourced
Space investment
Revenue structure
Advertising commission.
Sales revenue.
Customer segments
Low cost students or people.
Local or International students
or people.
Channels
companies and travel agencies.
Magazines and newspapers.
Website.
'Lean' Business model is very useful tool for any business. The business model will define
the exact structure of the whole business (Rae and Wang eds., 2015). It also describe the various
factors or elements that are connected worth the business and business functions. The lean business
model canvas focuses on issues, solutions, competitive advantages and key metrics. It is indirectly
as a business plan. It replaced lengthy business plan by business model canvas. The Save the Meal
phone app define their key partners in the lean business model canvas. Organisation includes their
suppliers, travel agencies like companies and tour operators, vendor, payment companies etc. all
these involved in their suppliers list. They assist the business by supplying various services and
facilities (Khanna., 2019). The payment companies will provides money exchanges service to the
students or busy people. The lean business model canvas includes the key activities of business, in
which various activities like advertising and promoting the organisation's service are includes. In
these competitive market, businesses should have to concerned about the products or service's
marketing and promotion. This is very necessary for any business to expand their product
recognition in the whole market. By effective promotion or advertising, students or busy people can
know the appropriate services quality of particular entrepreneurial. The business model involve the
customers value proposition. It contains affordable and budgeted price of the service according to
the customer base (Gonçalves, Martins and da Cunha., 2017). The Save the Meal phone app will
adopt budgeted price model to evaluate their service price, this can create a effective business
model for the organisation. The Save the Meal phone app will give their full concern on the
excellent services and facilities to increase the customer base. Company should have to concern
about then quality of services to provide pleasant and comfortable environment to the students or
busy people. Entrepreneur should be careful about the appropriate safety of students or busy people
by offering effective services. Entrepreneurial should have to adopt innovative approach in
providing food services and focus on offering new experience to the customers.
In the lean business model canvas, The entrepreneurial also include the key resources from
there organisation will receive the money and other resources. Human capital is a best key resource
for the Save the Meal phone app, by which organisation will generate money. If the entrepreneurial
provides good food facilities, it can also helps the business to create more money for the
organisation's operations. The organisation enhance their customer relationship through social
media sites such as Facebook, twitter, LinkedIn, YouTube and google (Singh, Chernikov and
Singh., 2017). The social media sites will helps the entrepreneurial to linked with their customer
continuously and encourage them by attractive services and products. Entrepreneur also generate
feedback forms to receive the customers review about their organisation and identifying the various
sectors where the development is needed. Organisation promote membership system in their
business and offers many schemes to the members of organisation. It encourage and attract the
customers towards the organisation and its services. Company also mention discount facilities in

their business model and provides special discount to the customers who adopt membership
scheme.
Entrepreneur develop the business's cost structure for the various thing like maintenance,
advertising, renovation, outsourced and investment. Entrepreneur should have to divide the cost
according to various expenses and investment for the business. For the daily, monthly and yearly
bases, company will specify their cost structure accordingly. The Save the Meal phone app will
includes these factor in their lean business model canvas. It is very necessary to maintain the
business's budget. So, entrepreneur should have to divide their cost structure to eliminate the
uncertain situation or balance the expenses of the company. The entrepreneur will also include the
revenue structure in their business model canvas. It is very essential to identify the various revenue
sources of company. It includes advertising commission and Sales revenue. If the company provides
a space to other company for advertisement and promotion, then it generate revenue for the
entrepreneurial. Organisation should have to maintain a proper sales structure and generated
revenue from it. Sales revenue is the major revenue source for any business, it generate huge
amount for the organisation.
The Save the Meal phone app includes the customer segmentation in their lean business
model canvas. Entrepreneur will segment their customer according to their different activity such as
Low cost busy people or students, local people etc. (Hoyte., 2016). Organisation will describe
different service cost according to the different different students or people base. If the students or
busy people who are living in hostel or flat and unable to make food, then company will provide
food and charged accordingly. Company uses different different policies for the local students or
busy people. The entrepreneur will also includes several channels in the business model. Channel
includes companies to approach the students or busy people from them. travel agencies to provide a
comfortable delivery to students or busy people from the to phone app. Magazines and newspapers
for promote the organisation's services and expand their business across the whole market. The Save
the Meal phone app also use attractive Website to inspire the customer towards the Save a Meal
phone app and generate more business from the customers (Santos, Roomi and Liñán., 2016).
The entrepreneur will use all the elements in their lean business model to conduct their
business' operations effectively and efficiently. The superior business model of the company will
helps the business for their future growth and development. It also assist in achieving business goals
and objective is a very proper manner.
C level specialist contribution in entrepreneurship
In the business of the Save the Meal phone app, various specialist plays a vital role . They
are most important part to establishment of entrepreneurship. According to the CEO, It is the
sensible, most effective and comfortable way to conduct the activities in the beginning. They helps
in sales, operations, marketing, generate revenue and continuously growth of the business. In every
critical conditions, business requires to develop a senior team to manage all the complex area in the
business.
Various specialist that will contributes in many business activities and operations:
Chief operating officer (COO)
The chief operating officer tackles all the critical operations in the business. He is a person,
who develops effective work plan to conduct the operational activities of business. The Save the
Meal phone app appoint the chief operating officer to encourage the people engagement plan and
create a effective base for it (O'Brien and Cooney., 2017). They ensure about the immediate actions
in the emergency situation in the company. He/she measures the customer's needs and develop a
systems to lead the measurements and make necessary effort to accomplish it.
Chief financial officer (CFO)
Chief financial officer handles the all finance related activities in the business. They create
financing and budgets strategies. In the Save the Meal phone app, the chief financial officer create a

specific control system to monitor the organisation's financial health. The CFO also identifying the
potential customer, services and special tools that are profitable and improve the business's financial
structure. They will manage the all the service cost and profit margin of the business. They analysis
the cost and profit concept to expand the organisation's business. They set a specific rules and
regulations to improve the financial management. They takes a necessary actions to evaluate budget
and cost structure of the company and build a financial structure.
Chief marketing officer (CMO)
The chief marketing officer of the organisation plays a effective role to manage all the
marketing and advertising of the company's products and services. They also known as marketing
experts. The CMO will make marketing strategies to show the organisation's service quality and
picture in the market. They also implement the sales strategy. The chief marketing officer takes
essential actions to promote the Save the Meal phone app's food services and hospitality. The
organisation's business success depends on marketing and that require a CMO. Chief marketing
officer analyse the competitor's activities and market strategies. He create marketing plan to inspire
the customers towards the organisation and also target the specific market or customer base.
Chief Technology Officer (CTO)
Technology trends are enhancing day by day. To evaluating the effectiveness and quality of
technologies, he plays a major role. For providing the food services to the passenger's, the Save the
Meal phone app will use several technologies like online delivery, availability of the quality of food
etc.
Chief executive officer
Chief executive officer is the head of everyone and conduct all the business activities in a
very responsible way (Malecki., 2018). In the Save the Meal phone app, the CEO will determine the
organisation's strategy. He build and hire the senior team for perfectly completion of business's
operations. The chief executive officer involve strategic thinking and manage business activities.
He's the person, who evaluate the company's best path for analysis the future market conditions. He
is the master of all the operation or activities in the organisation.
Financial and financial plan
Finance is a best of money management. Financial plan is a great evaluation of the
organisation's current and future financial position. In the financial plan, CFO focus on various
factors such as predict future income, withdrawal plans and assets values. It is a comprehensive
statement for a company's long term goals about the investing and saving strategies. The financial
planner plays a vital role in the financial plan. The Save the Meal phone app conduct financial plan
to handle money effectively (Kaljakina., 2018). A financial plan includes several details about
business's investments, savings, cash flow, insurance, debts and other factors of entrepreneurial
financial life.

The Save the Meal phone app organize a effective financial plan to control the money
received and payment activities in the business and reduced the errors in it. Financial plan is
predetermined activities, by which organisation can identified the various efforts to achieve the
business strategies objectives and goals. It also define the numerous activities, materials,
equipments and resources that are required to gain these goals. Financial plan includes components
such as income tax planning, balance sheet, cash flow statement, investment planning, risk
management and insurance. The major objective of financial planning is to analysis the
entrepreneurial current financial situation and a effective plan to assist them (Taneja., 2016).
Particular
Cash Flow
Opening
cash inflow
7000 7300 8100 12000 12910 15500 18000 21500 23500 26950 30100 32970
Sales
revenue
9000 9200 9520 9630 10500 11000 11500 11250 11520 11990 12100 12670
Other
income
2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000
Total cash
inflows
18000 18500 19620 23630 25410 28500 31500 34750 37020 40940 44200 47640
Cash
outflows
Material 1500 1530 1580 1625 1670 1710 1740 1765 1815 1840 1890 1895
Labour 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000
Other exp. 2100 2200 2245 2290 2345 2385 2410 2450 2480 2520 2570 2590
Administrat
ion exp.
3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000
Total cash 8600 8730 8825 8915 9015 9090 9150 9215 9295 9360 9460 9485

outflows
Cash
deficit/
surplus or
closing
cash
balance
9400 9770 10795 14715 16395 19410 22350 25535 27725 31580 34740 38155
Summary about the invest/ finance lien entrepreneurial opportunity
Finance/ invest develops a huge opportunities for entrepreneurial. It provides the business
stability and build a strong financial structure of the business. Finance or invest provides a
opportunities to expand their business globally. It offers a short term and long term financial
security to the entrepreneur. The money generated by the investment will offers financial income
and security. The business prefer investment policies to increase awareness regrading saving and
grow their business year after year. It is best platform for the entrepreneurial to generate financial
security and profit of interest (Amornpornwiwat and Kapasuwan., 2018).
This activity will protect the business in a difficulty situation and gives immense
opportunities to increase business operations and functions. In the complex situations, invest or
finance is the backbone of the entrepreneurial. The strong investment ensured the company about
stability of their business and develops peace of mind. The finance and invest is a ideal option for
any entrepreneurship because it create various unconditional profitable situation for the businesses
and boost its revenue.
The effective financial plan will assist the Save the Meal phone app in their financial
decisions and give them a convenient direction. It resolved the various financial issues and problem
and set a effective financial goal. It ensure the entrepreneur by giving flexibility and security for
any financial emergency.

REFERENCES
Hayter, C.S., 2016. Constraining entrepreneurial development: A knowledge-based view of social
networks among academic entrepreneurs. Research Policy. 45(2). pp.475-490.
Zhou, W., 2018. Property rights, deregulation, and entrepreneurial development in a transition
economy.Management and Organization Review. 14(1). pp.73-103.
Rae, D. and Wang, C.L. eds., 2015. Entrepreneurial learning: New perspectives in research,
education and practice. Routledge.
Singh, G., Chernikov, S.U. and Singh, S., 2017. The Inquisition of Uncertainty Avoidance Index in
the Emanation of Entrepreneurial Development. Journal of Entrepreneurship and
Management. 6(3). p.81.
Santos, F.J., Roomi, M.A. and Liñán, F., 2016. About gender differences and the social environment
in the development of entrepreneurial intentions. Journal of Small Business Management, 54(1),
pp.49-66.
O'Brien, E. and Cooney, T.M., 2017. How can Higher Education Institutions (HEIs) support the
development of Entrepreneurial Mindsets in Local Communities?.
Khanna, D.K., 2019. Entrepreneurial Development of Women Within Corporate Social
Responsibilty. Available at SSRN 3436635.
Reuber, A.R., Dimitratos, P. and Kuivalainen, O., 2017. Beyond categorization: New directions for
theory development about entrepreneurial internationalization.
Kaljakina, K., 2018. From the to the city centre: GoSleep Pod as a part of pop-up phone app
concept.
Hoyte, C., 2016, September. HEIs and Temporality in Entrepreneurship. In European Conference
on Innovation and Entrepreneurship (p. 1017). Academic Conferences International Limited.
Amornpornwiwat, N. and Kapasuwan, S., 2018. Tourists’ Perceptions of and Intentions-to-Stay at a
Capsule phone app in Bangkok. In Contemporary Challenges of Climate Change, Sustainable
Tourism Consumption, and Destination Competitiveness (pp. 79-99). Emerald Publishing Limited.
Taneja, N.K., 2016. Adaptation Strategies by s. InAirline Industry (pp. 149-166). Routledge.
Gonçalves, J.M., Martins, T.G. and da Cunha, I.B.V., 2017. Local Creative Ecosystems as a
Strategy for the Development of Low-Density Urban Spaces. In Handbook of Research on
Entrepreneurial Development and Innovation Within Smart Cities (pp. 127-149). IGI Global.
Malecki, E.J., 2018. Entrepreneurship and entrepreneurial ecosystems. Geography Compass. 12(3).
p.e12359.
Latha, G. and Panchanatham, N., 2017. Entrepreneurial Stress. Small Enterprises Development,
Management & Extension (Sedme) Journal. 34(3).
Gautam, A. and Khurana, C., 2017. Emotional Intelligence as Core Competency for Women
Entrepreneurial Development. In Proceedings of the National Conference on Development of
Women Entrepreneurship in India, Vidya Knowledge Park, Meerut (pp. 78-86).