Analyzing Entrepreneurial Opportunities: Innocent Drinks Report

This report examines the entrepreneurial opportunities for Innocent Drinks, a company known for its juices and smoothies, within the dynamic UK juice market. The analysis begins with an overview of the increasing consumer demand for healthy drinks and the trend of product diversification. The main body of the report delves into the current market conditions, highlighting the industry's positive growth driven by lifestyle changes and increased purchasing power. It discusses the competitive landscape, including Innocent's market position and the impact of political factors like Brexit. The report also suggests strategies for Innocent to capitalize on the growing demand for natural juices and potential strategic partnerships. The conclusion emphasizes the significant growth potential in the food and beverage industry, suggesting that Innocent can attract customers through unique product offerings. The report references several online sources, including market data and industry reports, to support its findings. The report also includes a visual representation of the market share of fruit juice companies in the UK.

Entrepreneurial Opportunity

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................3

INTRODUCTION
In present scenario, with increasing in health awareness among people there has been
continuous increase in the demand of healthy drinks by the customers in the market. Considering
the continuous increase in demand of healthy drink as well as juices many companies are
planning to adopt product diversification strategy. The report has focus on determining the
attractiveness of industry in which Innocent company is operating business.
MAIN BODY
Innocent company is famous for offering juices as well as smoothies which is sold by
firm in supermarket. Presently business entity is selling two million smoothies in a week. An
organization ninety percent shares are hold by Coca-Cola. Due to change in the social trends
there has been the continuous growth in industry, development will continue in the future as
well.
In present scenario, juice market in United kingdom is very much dynamic. The juice
sector is currently showing positive as well as dynamic growth mainly due to a change in
lifestyle, the tendency of consumers to prefer healthy products, and an increase in purchasing
power. There has been rise in the market of companies offering juices and smoothies in last few
years, for instance in 2017 market share of such firm, was 39.36 which was earlier 28 this
indicate positive growth (Juice in the United Kingdom,2018.). From the previous market data, it
has been analyzed that approximately 6 million people in UK has consumed ready to drink fruit
as well as vegetable juices during the year 2017 which indicates that positive growth. In juice
market, many companies has utilized the private labeling industry which has assisted them in
capturing wide market share. There is increase in demand of natural juices, Innocent
organization buy offering such juices can easily achieve leading position in an industry (Market
Dimensions of the Fruit Juice Industry, 2018.). In context of UK, changes political factors such
as political unsustainable in the nation have negative effect on business operation of companies.
For instance, Br-exit have negatively impact per capita juice consumption in the UK, this factor
has adverse effect on the sales as well as profitability of organizations,
By adding more tasty flavors in vegetables juices Innocent Ltd can easily attract customers and
business entity can earn higher profit. Increase in the awareness about health, firm can launch
healthy drinks or vegetable juice. Business entity is given with suggestion to form strategic
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partnership with other companies, as this will assist them in capturing opportunities of
globalization.
CONCLUSION
It has been concluded from the report that Business entity can capture various
opportunities just by making few modifications in its existing products. Study has concluded that
there has been great scope of growth in food and beverage industry, an enterprise by offering
unique combination of flavor in drinks or juicers can easily attract customers. It has been
concluded that there are high chances of strategic alliance among second-tier companies.
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Illustration 1: Market share of fruit juices company in UK
(Source:Market share of fresh fruit juice in the United
Kingdom (UK) from 2007 to 2017, 2018)

REFERENCES
Books and Journals
ONLINE
Juice in the United Kingdom.2018. [Online]. Available through
<https://www.euromonitor.com/juice-in-the-united-kingdom/report>.
Market Dimensions of the Fruit Juice Industry, 2018. [Online]. Available through
<https://www.sciencedirect.com/science/article/pii/B9780128022306000023>.
Value of the fruit juice market in the United Kingdom from 2011 to 2016, (in million GBP).2018
. [Online]. Available through <https://www.statista.com/statistics/283981/soft-drinks-market-
value-of-fruit-juice-in-the-united-kingdom-uk/>.
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