Entrepreneurial Finance: Company Description Project - Analysis Report

This document presents a comprehensive company description for a digital marketing consulting agency, Paper Media Digital Marketing Consulting, as part of an entrepreneurial finance project. The description outlines the company's mission to provide professional and creative digital marketing services, its vision to become a leading global agency, and its philosophy of ethical and client-focused service. The document details the company's goals, including becoming a leading digital marketing service provider in the UAE with a diverse client base. It identifies the target market, encompassing a wide range of corporate and individual clients, including financial institutions, manufacturers, educational institutions, and entrepreneurs. The document analyzes the digital marketing industry, highlighting its growth potential and the increasing need for digital marketing expertise. It also specifies the legal structure of the company as an LLC. The assignment includes a company description worksheet summarizing key elements such as mission, vision, goals, target market, and legal structure, along with a list of references.

Running head: ENTREPRENEURIAL FINANCE
Entrepreneurial Finance
Name of the Student
Name of the University
Authors Note
Course ID

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Table of Contents
Company Description:...............................................................................................................2
Company Mission Statement:....................................................................................................2
Company philosophy and vision:...............................................................................................2
Company Goals:.........................................................................................................................3
Target market:............................................................................................................................3
Industry:.....................................................................................................................................4
Legal Structure:..........................................................................................................................4
Company Description Worksheet:.............................................................................................5
References:.................................................................................................................................7

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Company Description:
Paper Media Digital Marketing Consulting will be a LLC company which is all set to
compete in the extremely competitive social media marketing business. The company will be
offering marketing service to both individuals and corporation organizations. It will be
providing service in the areas of search engine optimization, banner advertisement,
sponsorship advertisement, social media management and lead generation.
Company Mission Statement:
The mission of Paper Media Digital Marketing Consulting is to offer its client with
professional and creative result oriented digital marketing service. Its vision is to offer an
advisory and consulting services which will additionally help the business, individuals and
non-profit company in promoting their brands by reaching out to a large number of probable
customers across the world (Kingsnorth, 2019). The company wants to create an agency of
digital marketing which can completely in favourable manner with the other leading brands
in the industry of digital marketing agency.
Company philosophy and vision:
The philosophy of Paper Media Digital Marketing Consulting is to always serve in the
best interest of the company and everything that it does would be guided by its values and
professional ethics. Paper Media Digital Marketing Consulting would assure that it will hold
itself responsible to highest standard by satisfying the needs of client precisely and
competently. The company aims to create a working environment which offers human,
sustainable approach of making a living for its partners, employees and its clients.
The vision of Paper Media Digital Marketing Consulting is to set up a standard as
well as world class digital marketing agencies whose service as well brand would not only be
accepted in UAE but also in other parts of world.

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Company Goals:
The goal of Paper Media Digital Marketing Consulting is to be one of the leading
service provider of digital marketing agency in UAE with large number of profile corporate
and individual customers which would be scattered all across the world. The recruitment
procedure of selecting the worker would involve selecting from a large of talent that holds
high creative digital experts of digital marketing (Chaffey & Ellis-Chadwick, 2019). Its goal
is to expand its business to all parts of the world with the growth in business. This will allow
the owners to build a business and assist in delivering the set goals by attaining all the
business aims and objectives.
Target market:
Prior to starting the digital marketing agency, the business is certain that there are
wide range of both the corporate as well as individual clients who are not successful in
running their business without the service as well support of the standard digital marketing
agencies (Grossberg, 2016). In respect to this, the company has formed a strategy which will
allow them to reach numerous corporate organizations, non-profit, individual and government
agencies that cannot afford to run its operations without the service of Paper Media Digital
Marketing Consulting. Below listed are the organizations as well peoples which the business
looks forward to market its service. These are;
a. Blue chips firms
b. Insurance firms, banks and other type of associated financial institutions.
c. Corporate firms
d. Manufacturers as well as distributors
e. Developers, contractors and owners of real estate business
f. Sports firms
g. Colleges, High Schools and Universities

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h. Celebrities, public figures, publicans and public speakers
i. Publishing house and authors
j. Entrepreneurs and start-up firms.
Industry:
The industry of digital marketing agency has gained benefit from the rapid switch in
traditional print in advertising to digital advertisement. The industry is anticipated to grow in
the next five years since more effective tools of advertisement, software apps and technology
platforms would continue to grow (Chaffey & Smith, 2017). Another noteworthy factor of
this industry is that the target market keeps on expanding. People and corporate firms are now
witnessing the need for having an official website and also indulging in the service of digital
marketing experts either in branding or packaging of their products and services. Another
important trend in the industry of digital marketing agencies is that majority of the digital
marketing firms are not anymore settled for clients inside their location where the physical
office is located but also from any portion of world (Heinze et al., 2016). The industry is
anticipated to progress because of improvement in computer technology and software
application design.
Legal Structure:
Paper Media Digital Marketing Consulting will be a LLC company. This business
combination has been adopted to pass-through the taxation of partnership or sole
proprietorship based on the limited liability of the company. The owners are aware of
importance of forming a strong business structure which can support the picture of world
class business that its owners want to own.

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Company Description Worksheet:
Business Name Paper Media Digital Marketing Consulting
Company
Mission
Statement
The mission of Paper Media Digital Marketing Consulting is to offer its
client with professional and creative result oriented digital marketing
service.
Company
Philosophy/
Values
The philosophy of Paper Media Digital Marketing Consulting is to
always serve in the best interest of the company and everything that it
does would be guided by its values and professional ethics.
Company
Vision
The vision of Paper Media Digital Marketing Consulting is to set up a
standard as well as world class digital marketing agencies whose
service as well brand would not only be accepted in UAE but also in
other parts of world.
Goals &
Milestones
1. The goal of Paper Media Digital Marketing Consulting is to be
one of the leading service provider of digital marketing agency
in UAE.
2. Its goal is to have large number of profile corporate and
individual customers which would be scattered all across the
world.
3. Its goal is to expand its business to all parts of the world with
the growth in business.
Target Market The target market includes Blue chips firms Insurance firms, banks and
other type of associated financial institutions.

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Industry/
Competitors
1. The industry is anticipated to grow in the next five years since
more effective tools of advertisement, software apps and
technology platforms would continue to grow.
2. The industry of digital marketing agency is constantly
expanding.
3. People and corporate firms are now witnessing the need for
having an official website and also indulging in the service of
digital marketing experts either in branding or packaging of
their products and services.
Legal
Structure/
Ownership
1. Paper Media Digital Marketing Consulting will be a LLC
company.
2. This business combination has been adopted to pass-through the
taxation of partnership or sole proprietorship based on the
limited liability of the company.

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References:
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing. Pearson UK.
Chaffey, D., & Smith, P. R. (2017). Digital marketing excellence: planning, optimizing and
integrating online marketing. Taylor & Francis.
Grossberg, K. A. (2016). The new marketing solutions that will drive strategy
implementation. Strategy & leadership.
Heinze, A., Fletcher, G., Rashid, T., & Cruz, A. (2016). Digital and social media marketing:
a results-driven approach. Routledge.
Kingsnorth, S. (2019). Digital marketing strategy: an integrated approach to online
marketing. Kogan Page Publishers.