This report provides a comprehensive analysis of the entrepreneurial strategy of Hey Habito Ltd., an online mortgage broker. The analysis employs several key frameworks, including SWOT analysis to evaluate the company's strengths, weaknesses, opportunities, and threats; PESTEL analysis to assess the political, economic, social, technological, environmental, and legal factors impacting the business; and Porter's Five Forces model to evaluate the competitive landscape. The report examines the internal and external challenges faced by Hey Habito Ltd., offering insights into its strategic positioning and potential areas for improvement. The conclusion summarizes the findings and highlights the need for strategic adaptation in response to the identified challenges. The report references academic sources and the company's online presence.