This presentation outlines the application of the entrepreneurial process, focusing on the ideation, prototyping, and testing phases. It addresses the challenges faced by an organization, including high consumer demands, slow browsing, limited brand value, and geographical limitations. The proposed solution involves adopting sustainability, expanding property locations, increasing brand awareness through digital technology, and meeting consumer demands with a mobile application. The value proposition includes special offers, easy access via a mobile app, and a feedback option for continuous improvement. Key assumptions include network connectivity for users, organizational support for application development, and the effectiveness of social media advertising. The presentation emphasizes creating an easy-to-use mobile booking experience and leveraging customer feedback to improve services and attract a wider audience across various regions, including Australia, New Zealand, Indonesia, Dubai and India.
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