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Group Report: Launching & Marketing a New Business Idea
1. Introduction: The report presents a start up company intending to introduce a new product, called ''The
Magic Green.'' The product is trying to help a particular environmental issue, which is the plastic pollution.
The report will provide a detail analysis of the business idea, the concept itself, the marketing approaches
and will evaluate the feasibility of the business. The target market will be based at Stoke-on-Trent city.
2. Situation Analysis
2.1. Business Concept: The business idea is an inventing a stainless-steel recyclable
plastic machine, called ''The Magic Green.'' The machine will smash the plastic
and with a help of a spray, it is going to turn the plastic into colourful pastels.
This colourful spray is containing the ingredients to make the plastic into pastels.
The concept of this product is an educational and fun. The purpose of the business idea is parents to
educate their children how important is the plastic pollution and how to recycle it in an enjoyable
manner. This product is distinctive because approaches climate action and sustainable living by
allowing people to control and reduce the amount of plastic wastage.
The printing procedure contain two main processes and they are:
 Electronic Beam Melting (EBM): The electron beam helps to fully melts the
plastic to form the desired object which is the pastel.
 Digital Light Processing (DLP): This technology helps for regulating the amount
of light onto the surface and makes the plastic to harden quickly. (Ahart, 2019).
EBM
The software of The Magic Green is constructed in three pieces: The first one is required to create the
object and export it as a file (CAD), second to convert it to a G-code file that a printer can read (CAM),
and finally the third piece is a firmware of the printer, which reads and executes the file. (Enfroy, 2021).
DLP
2.2. Buisness Personnel/Internal skills
 Kristina Usheva: Website design, research, and operation.
 Bianca Rogojan: Networking, digital media, and communication.
The team members are complementary with the relevant skills, experience, and knowledge. Kristina
has a good experience of web designing and suitable skills for planning and researching. On the other
hand, Bianca has got an advantage of networking and digital media platforms, which is very helpful and
useful for the marketing activities of the business.
2.3. Organisation Type
 According to Green (2020) in the UK, there are four main types of business structures and these
are:
The team decided to do the business in a
partnership because would be easy structure
to start up. The members will have equality
with a contactual agreement and will share
responsibilities, profits, risks, and rewards.
Also, the partnership is flexibile and simple
structure, which is ideal for business partners
who know and trust each other very well.

+13062052269

info@desklib.com

+13062052269

info@desklib.com

Entrepreneurial Marketing (MKTG40324): Magic Green Business Report

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