Entrepreneurial Marketing (MKTG40324): Magic Green Business Report

This report presents a detailed analysis of the Magic Green startup, a company aiming to address plastic pollution through an innovative 3D printing machine. The report covers the business concept, which involves a stainless-steel recyclable plastic machine that transforms plastic into colorful pastels, offering an educational and fun approach to recycling for children. It includes a situation analysis, outlining the company's financial position, business personnel, and organizational structure as a partnership. Secondary and primary research, including competitor analysis and market research through questionnaires, are presented to determine market viability. The report further explores micro and macro-environmental factors, a PESTLE analysis, and the marketing plan, encompassing marketing concepts, the marketing mix (product, price, place, promotion), and customer value creation. The target market is Stoke-on-Trent city. The report concludes with an evaluation of the business's feasibility, providing a comprehensive overview of the startup's potential and challenges.