Entrepreneurial Opportunities Report: Market Analysis & Findings

This report presents an analysis of entrepreneurial opportunities, focusing on market gap analysis and primary research findings. The report begins with an introduction outlining the objectives and methodology. A market gap analysis is conducted to identify unmet needs and opportunities. Primary research, including a questionnaire, is used to gather data on consumer behavior and preferences. The questionnaire assesses the use of disposable cups, awareness of environmental impacts, and interest in sustainable alternatives. The data collected is then interpreted to draw conclusions about market potential. The report concludes that there is a significant market opportunity for sustainable products like bamboo cups due to consumer awareness of environmental issues and the lack of readily available alternatives. The findings highlight the potential for a successful business venture by addressing the market gap and promoting sustainable practices.

Identifying Entrepreneurial
Opportunities
(TASK 2)

TABLE OF CONTENT
• Introduction
• Market Gap Analysis
• Questionnaire used for conducting Primary Research
• Interpretation of the data
• Conclusion

Introduction
In this presentation, an attempt has been made to understand the market gap
inherent in proposed business idea and ascertain the potential viability of the
concept with the help of using various tools and techniques of primary and
secondary data analysis for addressing market potential. A questionnaire has
been made for the purpose of primary data collection and interpretation.

Market Gap Analysis
• Gap analysis is a technique which is used for determining the differences or
the deviation between expected outcomes and actual outcomes.

Questionnaire used for conducting primary research
Questionnaire
Name:
Age:
Address:
Q1 Do you have a habit of drinking tea/coffee at your workplace?
Yes
No
Q2 Do you use plastic/disposable cups for drinking these beverages?
Yes
No
Q3 Are you aware of the bad effects of using these cups on the environment?
Yes
No
Q4 Are you familiar with the concept of sustainable products which are eco-
friendly?
Yes
No
Q5 If given an alternative, would you like to switch to sustainable bamboo cups
instead of plastic or disposable cups?
Yes
No

Interpretation of the data
Q1 Do you have a habit of drinking tea/coffee at your
workplace?
Yes 7
No 3

Interpretation of the data
Q2 Do you use plastic/disposable cups for drinking these
beverages?
Yes 9
No 1

Interpretation of the data
Q3 Are you aware of the bad effects of using these cups on the
environment?
Yes 7
No 3

Interpretation of the data
Q4 Are you familiar with the concept of sustainable products
which are eco-friendly?
Yes 6
No 4

Interpretation of the data
Q5 If given an alternative, would you like to switch to
sustainable bamboo cups instead of plastic or disposable
cups?
Yes 8
No 2

CONCLUSION
On the basis of above interpretation of data, it can be concluded that a majority
of people use plastic and disposable cups for drinking their beverages despite of
knowing the ill-effects associated with its use on the environment and nature.
The main reason behind this is lack of an alternative and lack of awareness
about existing products. Thus, there is a huge market potential of the proposed
business idea by creating awareness about the product being offered and using
the right distribution channels.

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