Tesco's Entrepreneurial Marketing Strategies: A Detailed Report

This report provides a comprehensive analysis of entrepreneurial marketing, focusing on the strategic capabilities of organizations and their position within the competitive environment. It begins with an introduction to entrepreneurial marketing, differentiating it from traditional marketing approaches and emphasizing the need for adaptability in today's market. The report uses Tesco as a case study, evaluating various marketing models, including Porter's Generic Strategies and Porter's Five Forces, to assess their strategic advantages and disadvantages. Furthermore, it explores the importance of group tasks and roles in delivering a 'professional standard' presentation, detailing different types of roles, such as task roles, social-emotional roles, procedural roles, and individual roles, and how they contribute to the overall success of a team. The conclusion summarizes the key findings, emphasizing the significance of thorough research and appropriate role assignment in entrepreneurial marketing to achieve desired outcomes. The report provides valuable insights into the practical application of marketing theories and strategies within a real-world business context.

Entrepreneurial
Marketing

Table of Contents
INTRODUCTION.................................................................................................................................3
A)Identify and critically evaluate a range of models which can be used to analyse an organisation's
strategic capability and its position in the environment in which it operates.....................................3
B) Identify and organise group tasks or roles to deliver a 'professional standard' presentation..........5
CONCLUSION.....................................................................................................................................9
REFERENCES....................................................................................................................................10
Books & Journal:.............................................................................................................................10

INTRODUCTION
Entrepreneurial marketing is the concepts of principles that differentiate itself from
traditional marketing. In this competitive world it is essential to use different types of
principles so that it becomes easy to survive in market. Tesco, a Multinational Corporation
which headquartered in UK. Enterprise deals in variety of products such as apparel,
cosmetics etc. EM is used by firm so that competitive advantage is adopted by them in
effective manner. It is wider as well as broader concept and which require high level of skills
and knowledge.
A)Identify and critically evaluate a range of models which can be used to analyse an
organisation's strategic capability and its position in the environment in which it operates.
In marketing, there are various types of strategies analysis tool which are used by
organization to take competitive advantage. In relation with Tesco, they also use several
models which are discussed below-
Porter Generic Strategies- It is a model which includes four quadrants and strategy
is implemented after analysing those quadrants. They are effective and help entity to make
decision in proper manner. In relevance with chosen brand, they use this model so that they
are able to survive in market and face their competitors easily. So, four quadrants are
mentioned below-
Cost Leadership- It is mostly used by firm when there number of competitors in
market and competition get increased. It is done mostly with aim of acquiring larger customer
base and increasing the sales. Firm reduces their price of product to attract more customers in
market (de Sá, 2016).
Cost Focus- In this, cost leadership is main motive but within a niche segment of
market. This type of strategies is effective when product is used by small number of
customers. So, Tesco can use this strategy in some of their product to enhance the revenue of
that area (Yang, 2017).
Differentiation- This specifies that organisation differentiate their product from
others to take advantage. This is done with motive of attracting more end users for product
and getting recognised by others at wider scale. In relation with Tesco, they have enter into
market of technology such as Tesco mobile to be different form their rivals such as
Sainsbury, Asda Group etc.
Differentiation focus- In this, differentiation is done by organisation but within a
small segment of market. Through this, main aim is to identify the needs and demands of
actual customers for big differentiation segment. Risk associated with this strategy relatively
low as compared to Differentiation.

After analysing the above model, it is seen that all strategies are different form each
other and are used by enterprise accordingly. To implement or adopt them, proper market
research is to conducted so that conflicts or problem does not arise. Thus, it is responsibility
of manager of firm to make ensure that management choses the correct strategy for business.
Porter five force model
This is another model which is used by enterprise to take competitive advantage in
market. To adopt this, accurate information and high level of skills as well as knowledge is
required at deeper level. In relevance with Tesco, to expand their business and proper tactics
they use this model so that resources and money is used in proper way. Porter five force
model includes several elements which are mentioned below-
Bargaining power of buyers- This states that, buyers in market also have power of
low or high depending upon their price and choice of preference. In market, buyers has high
power mostly when number of buyers are small, products are purchase in bulk and power is
low when vice versa. Thus, Tesco maintain research about such events which can affect the
power (Nijssen, 2017).
Bargaining power of suppliers- Vendors are important part of business because they
are the sources through which final products are reached to customers. It is necessary to
select suitable suppliers because they have a long relationship with company and their
management. Power of supplier mostly high when there are few numbers of vendors, market
is tough, buyers are many etc. Supplier’s demands high power to produce low quality
products at low price. Thus, it is crucial to be selective when doing business with such
vendors. In relevance with Tesco, they select the most appropriate supplier which offers them
affordable process with good quality (Bandara, 2019).
Competition rivalry- This states the degree of competition in market between firms.
In this, it specifies that rivalry of competition is high when industry sector is growing
at rapid level; sellers are many with same product, switching behaviour of consumer is fast in
market etc. It also leads to problem for small business as the competition increases;
advertising and other costs affect the business at deeper aspect. Tesco also have many
competitors in market and degree is high such as Walmart is in the top 10 position of largest
retailers which provide affordable prices of products. Thus, competition rivalry affects the
business strategy.
Threats of new entrants- This specifies that threats of new entrants also have deeper
impact on market as well as enterprise. Power of new entrants is high when rules and
regulations of government are not strict, non-availability of politics, few business and firms
are available. Thus, when new businesses enter, entities should be more aware so that proper
strategy and tactics are implemented. Moreover, planning and decision making is to be done

in effective manner. Therefore, in relation with Tesco, they always remain active in market so
the threat of new entrants is low because it is not easy to setup a supermarket but the local
retailers are affecting their business at depth and which results in reduce in number of
customers.
After analysing the above matter, it is analysed that it is stated that market is dynamic
and tough. So, marketing models are used by organisations so that effective strategies are
adopted by them to face the competitors in proper manner. Also, HR manager of entity need to be
active in making policies as well as procedures so that it become easy to adopt such frameworks.
B) Identify and organise group tasks or roles to deliver a 'professional standard'
presentation
In a team group tasks are essential for higher productivity and profitability of
business. Each and every organisation has group tasks which are performed in proper manner.
So, group task are crucial because they help in developing communication skills, planning
and managing time. In group tasks, main important thing is to determine roles which are
needed such as facilitator, timekeeper, artists etc. Roles are to be provided after examining
the ability and capability of every individual. Group roles are of various types and it is crucial
to assign them in proper way (Sadiku-Dushi, 2019).
Task roles- These are those roles in which groups are being engaged in achieving the
goals as well as objectives. A task leader is responsible for maintaining and managing team
focused towards their assigned task so that result is achieved within a period of time. In
context to Tesco, task roles are assigned to manager and assistant manager which collect and
gather necessary information related to tasks or materials. Also, in this individual have less
flexibility as it has to achieve in giver period. Individual use their skills and knowledge
according to the task given to them put effort to obtain the output. Also, it has been analysed
that these help in decision making of firm which is beneficial for entity. Information and
opinion seeking are main components of task roles. So, manager of firm assures that realistic
tasks are given to employees and members (Crick, 2020).
Social-emotional roles- This states that a social emotional leader is one who is
maintain and manages the relationship amongst the members as both social as well as
emotional. It is often said that group members deliver and work more efficiently when a
mutual relationship is developed in between with other colleagues. Social-emotional roles are
important because they assist in running the team in effective manner. In this, three roles are
discussed which are encourager- who make and create a space and active the freedom of
expression to speak, share ideas, thoughts etc. Followers are one who follows the leader and

complete the assigned work properly. Then comes the tension releaser who solves problems
and makes things in such a way that problems and conflicts are being ignored. All they
perform different roles and help team members to deliver output in efficient manner. They
are assigned by analysing the enterprise perception, behaviour and attitude. In relation with
Tesco, manager of company make ensures that correct decisions are taken when going with
these roles so that problem not occurs in near future.
Procedural roles- In a group, it is not possible for them to achieve goals and
objectives without following norms, guidelines and procedures. In this, facilitator are
responsible for maintain the flow of credentials in group so that task is carried out properly.
Further arises the gatekeepers who maintain and a balance of communication in the process
or project. Such type of people also acts as intermediary between the official meeting and
events. These are roles are given to those who have fluent communication skills and
confident in public speaking. Then comes there recorder who is responsible for managing the
recording and tracking of ideas and thoughts of every individual and also manage notes so
that they cab used for future perspectives. Thus, in relevance with chosen firm procedure
roles are assigned to medium level executives and which are capable enough to manage their
roles (Firoz Suleman, 2019).
Individual roles- In a particular group, individual also play important roles as they
group and team are made up of individuals. So, increase and enhance the capabilities of
individual, individual roles are given to members so that they are able to improve their own
self growth and efficient manner. In this, aggressors are who wants to be at the top and
achieve goals by creating conflicts and problems for others as well as putting them down in
front of superior authority. Communication style of aggressive sometimes cause other
members silent and because of aggressive voice used by aggressor. Further comes the blocker
who makes complaints about or regarding the small matters and makes it difficult for other to
complete the task within a given period of time. Furthermore, arise the self-confessor who are
the person who shares personal feelings and relationships with one another. Such type of
persons makes positive relationships but distract others also from finishing their assigned
role. In context to Tesco, individual roles are given in proper manner so that resources and
information is used in appropriate way without facing any problem or issues (Saputra, 2019).
After a brief analysis of above matter it is stated that group tasks and roles are
assigned by superior and mid-level authorities. It is time consuming process but is adopted by
every firm so that workload reduces & objectives are achieved properly. Manager of firm

need to be aware about and have knowledge to decide which task is to be given to which
person in a team or group. Thus, accurate and reliable information is required by
organisation to assigned tasks and roles to every member.

CONCLUSION
After a brief analysis of above report, it is concluded that entrepreneurial marketing is
broader concept and when adopting this in enterprise proper research is to be conducted so
that results and outcomes are achieved properly. In the present report, group tasks are also
has been assigned so that each individual gets activities related to work based on theory skills
and abilities to perform. Therefore, when assigning tasks analysis is to be done in appropriate
way so that suitable roles are assigned to correct person.

REFERENCES
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