Entrepreneurial Marketing Report: Mirele Cake Flavor Analysis

This report provides an analysis of entrepreneurial marketing strategies, specifically focusing on the application of these strategies to a small business, Mirele Cake Flavor, which specializes in homemade cakes and pastries. The report explores various marketing approaches including social media marketing, leveraging platforms like Facebook and Instagram to reach a wider customer base; word-of-mouth marketing, emphasizing its cost-effectiveness for small businesses; innovation marketing, suggesting the use of unique ingredients and product offerings to attract customers; and location marketing, discussing its potential for business expansion. The conclusion emphasizes the usefulness of entrepreneurial marketing for small and scalable businesses, while the recommendation suggests focusing on innovative products to attract and retain customers. The report also includes references to relevant academic literature on entrepreneurial marketing.

ENTREPRENEURIAL
MARKETING

 Introduction
 Social media
 Word of mouth
 Innovation marketing
 Location marketing
 Conclusion and recommendation
 References
TABLE OF CONTENT

 Entrepreneurial marketing refers to an organizational activities that is a set
of communicating, delivering and creating for the value and managing the
customer and their relationship so that its benefited the owner and other
stakeholders to take more risk by using innovation and earns revenues and
more market growth. This report is based on the Mirele cake flavor which
is an small business enterprises and make home made cakes & pastry and
supply in some occasions and theme party.
Introduction

Social media

 Social media refers to that media which involves the online involvement of
the people by using various modes such as Facebook, Instagram, You-
Tube, Twitter, snapchat and many more. In context of Mirele cake flavour
that is an small business venture, if they use this media for their business
than it helps in reaching the many customers and attracts many customers
worldwide. It is an essential piece for the business marketing that helps in
increasing awareness about the products and it is very beneficial for the
small scale startups.
Continue…

Word of mouth

 Word of mouth refers to the traditional form of marketing. In which a
person advertise the products and services of the organization so that it
will earn more and more profits. In Mirele cake flavour i.e. small business
enterprise for this it is very beneficial because in this type of media owner
spend less money and time. At the same time it also helps in attracting
more and more customers within the local area they present. It will also
helps in increasing the brand image within the small area it covers with
this media of marketing.
Continue…

Innovation marketing

 Innovation – It refers to a process of the new ideas and thoughts related to
the products and services in the company that was generate in the mind of
an individual.
 Marketing- it refers to that tool which is useful to communicate with the
people and influence them to purchase the same.
 Innovation marketing refers to the develops the innovative products
offerings and implement to produce the same after that launch in the
market to attract more and more customers with the innovation.
Continue…

 In context of Mirele cake flavours, owner decide to implement this
strategy in their cakes and pastry. In this they use different organic
fruits, cherries and bread and which is consumable for two days. This
new innovation helps the company to attracts more and more users. as it
is a small business enterprise so this method is very useful but in this
they spend lot of money which is the biggest challenge for them.
Attracting more and more customers, increasing profits and sales is the
main motive for the company, using this technology helps in retaining
the customers for longer time.
Continue…

Location marketing

 Location marketing refers to that marketing which helps in making the
online and offline tactics which is beneficial for making the business plan
that is based on the geographic location. In this computer play an
important role that display the data and figures and shows the brand
messaging to highly target market. In the context of Mirela cake flavour, if
it could use this marketing skill to promote and expand their business on
the wide range than it attracts large customers base of different locations
CONTINUE…

 But is not so suitable for this small enterprises because it contains skilled
human resource who can tackle all the information related to the location
diversification. On the basis of this they need to analyze the customer
demand, taste and preferences about the products and according to that
they will make the product. This will helps in enhancing the profit and
customer loyalty.

 From this research it is concluded that entrepreneurial marketing is an
useful application for running a small and scalable business enterprises. In
the Mirela cake flavor it suggest some marketing tools that helps in
attracting more and more customers. On the same time it will enhancing
the profits and market growth in the market place. Use this tools are very
beneficial for the company to place a good brand image in the wide area.
Conclusion

 For small business organization where numbers of employees, funds and
use of technologies are limited here company can invest very carefully
which covers small amount of money and give large benefits.
 After making this report it is to be recommended that enterprise always
make an innovative products that helps in attracting more and more
customers.
Recommendation

 Whalen, P. and et. al., 2016. Anatomy of competitive advantage: towards a
contingency theory of entrepreneurial marketing. Journal of Strategic
Marketing. 24(1). pp.5-19.
 Yang, M. and Gabrielsson, P., 2017. Entrepreneurial marketing of international
high-tech business-to-business new ventures: A decision-making process
perspective. Industrial Marketing Management. 64. pp.147-160.
 Schuster, O., Falkenreck, C. and Wagner, R., 2015, September.
Entrepreneurial marketing in the last decade-a literature review.
In Proceedings of the 10th European Conference on Innovation and
Entrepreneurship (pp. 644-654).
 Toghraee, M.T. and et. al., 2017. A systematic review on entrepreneurial
marketing: Three decade research on entrepreneurial
marketing. International Journal of Applied Business and Economic
Research. 15(8). pp.273-296.
References

Thank You