Entrepreneurial Marketing: Small Business Environment Analysis Report

This report delves into the realm of entrepreneurial marketing, exploring the unique characteristics of small business marketing environments in comparison to larger enterprises. The analysis focuses on identifying key marketing operational issues faced by new ventures and small businesses, particularly in a global context. The report also critically compares and contrasts standard marketing theory with the practical applications observed in small business research. The study uses Marshfield bakery, a UK-based family business, as a case study to illustrate these concepts. Furthermore, the report emphasizes the importance of developing autonomous learning skills, problem-solving abilities, effective communication, and self-management for entrepreneurs. The conclusion highlights the significance of innovation, effective marketing strategies, and the cultivation of essential skills for the success of new business ventures.

Entrepreneurial Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
a. Analyse the distinguishing features of the small business marketing environment................3
b. Identify key marketing operational issues faced by new ventures and small businesses in
specified sectors and industries in a global context.....................................................................4
c. Critically compare and contrast 'standard' marketing theory and practice with that seen in
the small business research findings............................................................................................4
Employability & Change maker Skills............................................................................................6
e. Develop autonomous learning skills which show abilities in learning to learn; problem
solving; effective communication and self-management............................................................6
f. Articulate core ideas and concepts drawing on literature to support a conclusion..................7
REFERENCES................................................................................................................................8

INTRODUCTION
Entrepreneurial marketing is combination of two terms entrepreneurship and marketing. The
entrepreneurship is related with the successful marketing in such a way that it is helpful for
managing different business operations effectively. There is growth in knowledge of these
factors with relation to innovation. The entrepreneurial marketing consists of risk taking,
innovation, being proactive, etc (Sadiku-Dushi, Dana, and Ramadani, 2019). the following
report will explain the different features of the small business venture which are different from
that of the large enterprises and big scale firms. The company considered in this report is
Marshfield bakery of UK.
a. Analyse the distinguishing features of the small business marketing environment.
There is high competition in market as there are various number of new business ventures
which are opening every day. Due to this, small business marketers have to involve in cautious
marketing programs which is a problem as they do not have sufficient funds and financial
capital. in context of the small businesses have to evaluate marketing strategies in such a way
that it they can utilise the resources available to them in effective manner. There is an
opportunity for the small businesses to choose brand management as this will help in
differentiating their services and products from other big companies. Also the new business
ventures provide their products and services at affordable prices to clients and customers so that
they can develop loyalty and trust among them (Hoque, and Awang, 2019). There is an
important aspect of understanding needs and requirements of customers so that there will be e
proper designing of product and service as per the preference and taste of clients. This enables
small businesses to gain market. Small businesses are seen to narrow down the number of
products they are offering because of the limited resources. Chicken also use affecting
differentiation strategies on their products. Also there is opportunity to use customisation
technique for the products which will help in in making the products unique and different from
other competitor’s product. the new business ventures can also use social media networking for
making their product and service understood by clients and customers (Hong, and Yang, 2019).
Nowadays people spend more of their time on internet and the scored help in no time. the
different social media sites that can be used for advertising the product include Facebook
Instagram Snapchat,etc. These are helpful in reaching potential clients and making them
understand what are the services and benefits that can be facilitated by using these items. On the

other hand, it is to be analysed that social media should not be used in a wrong way for doing
business. Good image among social media will help the company to grow and on the other hand
if the company’s image goes down on social media then it is not easy to develop it in less time.
Small businesses can use this strategy of taking feedback from customers as this helps indirectly
getting in contact with the new cost was in client side can help in achieving the organisational
targets (Fatoki, 2019). Regular feedbacks will help customers to build trust and loyalty and they
can solve their theories within less time. The company of UK which is considered in this report
is Marshfield bakery. This is a business run by small family of UK. The strategy used by this
company is innovative style of recruitment. This includes the managing of highly innovative
methods to hire employees.
b. Identify key marketing operational issues faced by new ventures and small businesses in
specified sectors and industries in a global context.
There are several operational issues which are faced by new business ventures as well as small
businesses within market. One of the issue is due to myriad operational issue. This enables to
determine success of the company in market. There are various problems which are formed
within the company (Andrade-Valbuena, Merigo-Lindahl, and Olavarrieta, 2019). Some of the
problems faced by the companies include productive capacity for the products and goods lack of
information and access to communication. There are various global businesses that are using
small exporters for trading their products and goods. This is a fresh start as these small scale
businesses can built new clients and customers by helping the global companies. it is being seen
from the success of global businesses that they are using small scale exporters for trading their
products and this is helpful in developing good image of the small scale exporters in market.in
today’s world there is exploitation of internet which has resulted in lowering of the cost of
communication and this has become the biggest barrier to reach potential customers (Rezaei-
Moghaddam, Karami, and Fatemi, 2019). by doing work with global businesses the new small
ventures have the opportunity to reach vital information regarding clients and customers. If a
new business ventures have the capability of engaging into international transport of goods they
can attain success in market. In context of the Marshfield bakery, it is concluded that they are
using the strategy of innovative digital marketing for attracting customers for buying their bakery
products. This bakery is a work of family that is running this business since several years.

c. Critically compare and contrast 'standard' marketing theory and practice with that seen in the
small business research findings.
Marketing is defined as the way or means by which people and individuals get to know
information about the products and services offered by any organisation.by using the respect of
marketing various communities can get into distributive process of services and products given
to clients. The concept of marketing consists of various ways like the producers the suppliers and
the actual customers. enlarge forms marketing is done by using the medium of advertising goods
and products. On the other hand, small businesses do their marketing on individual basis and
provide information to customers on their own. Small businesses are involved in marketing their
products at a low scale. The large forms generally do big researches and surveys for knowing the
demands and requirements of customers. The small businesses do marketing under the ethical
consideration of local communities (Lamine, Fayolle, Jack, and Byrne, 2019). There are more
concerned about the cultural and ethical values of the local customer. Marketing is not only
introduction of the product in market but also knowing what are the development that a client
wants within that product for making it for better use. The large firms penalized a market
structure on the basis of physical, social, economic as well as personal characteristics of the
target customers. This provides an idea to the marketer that what are the preferences, tastes,
expectations and it likes of the customers from the product or service. afternoon the feedback of
customers when your product is launched in market which is distributed among different corners
of the world. basic marketing consists of the elections of increasing the broadcasting was base by
using the media platform. This is helpful in analysing the information of customers and strategies
useful for increasing the customer awareness about the existence of service or product. Feedback
and follow-up are two things which are very important within any business as this helps to know
about the actual requirements that customer wants in a product. when small businesses the main
objective is brand creation and developing customer trust and loyalty. Listener birds in
developing of good customer relation that will help in analysing the demands and needs of them
and providing quality products and services. There is a similarity between marketing of small
businesses which includes advertising the product. This is done by large enterprises too. The
main objective of standard marketing theory is to enhance the volume of sales and profits that a
company earns. this is done by creating good relation with customers and providing them quality

products (Almeida, Daniel, and Figueiredo, 2019.). As per the strategy the main goal of small
businesses which has earning profits is successful by marketing the product within the financial
limitation.
Employability & Change maker Skills
e. Develop autonomous learning skills which show abilities in learning to learn; problem solving;
effective communication and self-management.
While starting a new business, there are some priorities which the new entrepreneur has to
follow. These will include the management of different skills and abilities. These include skills
such as learning ability, problem solving skills, effective communication and self-management.
These are important for managing the business operations and tasks required for attaining
organisational goals. Skill development is also an important task for the new entrepreneurs so
that there is success within these companies (Almeida, Daniel, and Figueiredo, 2019). There
are various ways by which skills and abilities can be enhanced. Some of these are mentioned
below –
Skills and abilities to be
improved
How to improve and build these skills
Learning ability
It is important for the new business owner to adopt new abilities
that are used by already existing business leaders of the world. It
is important that all the skills required for managing business are
to be learned by following idea of successful business leaders.
This is helpful for managing the business activities effectively.
Problem solving
This is another skill needed by new business entrepreneurs for
managing their business effectively. For a new entrepreneur it is
important to know how to solve various problems that will help
in managing work. When leader is a good problem solver, he is
able to manage all disruptions that occurs within business.
This is another skill needed by the leaders of new business to

Effective communication manage their work effectively. Communication is the key to
solve various problems. Thus, it is used for handling some
business activities and operations.
Self- management
When a leader is self managed effectively then he is able to
handle the activities and tasks of business properly. Self-
managed person is effective and it is easy for him to execute
effective plans for the company.
f. Articulate core ideas and concepts drawing on literature to support a conclusion
From the above discussion, it is analysed that the entrepreneurship is an important factor that
needs to be marketed properly for managing the work of business effectively. This consists of
analysing the strength and weakness of the company in accordance with the value. This type of
marketing includes environment in which products as well as companies in market are new. This
concept addresses various resources which are used by start-up companies. For a new company,
it is essential to manage the marketing process for attracting people towards the new idea sold by
new company. Innovation is the key to success of the new business venture. Thus, it is ensured
that the new companies are developing innovative products and services that will help to attract a
lot of customers. There is also need of having some skills and abilities which help in building
new business successful. Some of the skills are problem solving, self-management, effective
communication, etc. These helps in managing the work properly and achieving success.

REFERENCES
Books and Journals
Sadiku-Dushi, N., Dana, L.P. and Ramadani, V., 2019. Entrepreneurial marketing dimensions
and SMEs performance. Journal of Business Research, 100, pp.86-99.
Hoque, A.S.M.M. and Awang, Z., 2019. Does gender difference play moderating role in the
relationship between entrepreneurial marketing and Bangladeshi SME
performance?. Accounting, 5(1), pp.35-52.
Hong, Y.E. and Yang, S., 2019. ENTREPRENEURIAL AND SME
MARKETING. Contemporary Issues in Marketing: Principles and Practice, p.255.
Fatoki, O., 2019. Entrepreneurial Marketing and Performance of Small and Medium Enterprises
in South Africa. Journal of Reviews on Global Economics, 8, pp.1429-1437.
Andrade-Valbuena, N.A., Merigo-Lindahl, J.M. and Olavarrieta, S., 2019. Bibliometric analysis
of entrepreneurial orientation. World Journal of Entrepreneurship, Management and
Sustainable Development.
Rezaei-Moghaddam, K., Karami, O. and Fatemi, M., 2019. The comparative analysis of
marketing activities among rural women entrepreneurs in Fars province, Iran. Journal of
Global Entrepreneurship Research, 9(1), p.65.
Lamine, W., Fayolle, A., Jack, S. and Byrne, J., 2019. The role of materially heterogeneous
entities in the entrepreneurial network. Industrial Marketing Management, 80, pp.99-
114.
Almeida, J., Daniel, A.D. and Figueiredo, C., 2019. Understanding the Role of Entrepreneurial
Orientation in Junior Enterprises. Journal of Entrepreneurship Education.