Entrepreneurship, Creativity and Marketing Planning: An Essay

Desklib offers solved assignments and past papers to help students succeed.

Entrepreneurship, Creativity and Marketing Planning

Contents
Introduction..................................................................................................................................................................................................3
Part 2: Essay................................................................................................................................................................................................4
Task 3...........................................................................................................................................................................................................9
Conclusion.................................................................................................................................................................................................11
References..................................................................................................................................................................................................12

Introduction
Entrepreneurial marketing is a marketing strategy that includes the traditional market practice and spirit of marketing. Marketing
involves a tool that provides competitive marketing growth and merging new ideas for the gain of the business. Creativity with the
innovation identified the problems in the market asset and developed new ideas for solving the issues in traditional marketing
methods. Marketing plans and tools are provided a strategy for the global market and identified the factors that impact on the
organization business. The creativity with the new innovation is required for the future of the business organization with effective
productivity.

Part 2: Essay
This essay is discussed the future need for innovation and creativity with the importance in the small business organization. The essay
contains knowledge about the functions of creativity that how the innovation and creativity impact on the small organization. The
model and theories of creativity are used to design an effective marketing plan to improve the strategy and proficiency of the
organization.
Creativity is the process that defined the tendency of recognizing alternative, possibilities, and idea to solve that communication and
problem which is faced by the organization. Creativity includes the ideas for complex and novel problems and described new
alternatives for the objective of the entrepreneur. Innovation is the term that includes the implementation of the accurate and new
trend of technique with the business organization for achieving a specific competitive target. It created opportunities in the target
market and included an effective strategy that improved the growth of business organization. In the modern business, the effective and
rapid growth of organization is dependent on the innovative and creative marketing strategy of the entrepreneur with communication
among the users. The new innovation reduced the risk and provided an effective solution for the growth of the business ( Maltarich,
2018).
The basic difference between Innovation and creativity is that the quality of analyzing and thinking about the new facts and apply
them in the real world is called creativity. Execution of the creative facts and ideas within the practical world is referred to the
innovation. Entrepreneur and creativity contain an understanding of target marketing and focused on the growth of the organization.
Creativity defines the ability of the organization for improving the business with effective marketing (Schneider & Spieth, 2013).
Benefits of creativity and innovation:

Creativity training and new ideas are introduced to business opportunities with an effectively competitive market strategy. It includes
decision making and problem-solving abilities that improve the business of the organization and reduced the risk.
Creativity with the organization includes the awareness of theoretical model that is used for development of creative business
strategies. Creative theories are discussed the critical thinking of the innovation for improved the capabilities of an organization.
Creative process is used for analysis the problem of target marketing and identifies a proper plan for the problem of the organization.
After the analysis of the issues incubation the problem and identified the best solution to reducing the risk of the problems. The
discovery of a solution for the problem and successfully implementation of the solution for the best outcome is the theory of creativity
that enhances the marketing of the organization (Astutik, et. al., 2016).
Imagination is required for the starting of any Entrepreneur the creativity includes the new aspects and thinking with the Entrepreneur
that improved the marketing of the organization. According to the analysis of creativity, it provided effective decision making for the
organization and constructs a design that improved the working of the organization and improved the productivity of the business
organization. Creativity and innovation are the strategies that include the existing factors to improve the thinking of the organization.
The creative strategy focused on the effective working that improved the satisfaction of the user and enhanced the value of the
organization among the customers (Tzu, 2018).
In the modern world, the globalization for marketing is required that enhanced the productivity and return of the business
organization. Creativity introduced the factors that are improved that marketing of the organization and implemented new thoughts to
enhance the working of the organization. Creative leadership offers effective team management that motivates the employees for the
organization and introduced an employee motivation program that is required for the growth of the organization (Rayn & Striukova,
2015).

Creativity Model
Multi-factor creativity: the model includes multiple factors that separate the components that are required for the productive and
original outcome for the client. Creativity creates motivational theories and skill for providing effective working skill. Creativity
specified the generic process for the specific task which is included the Sharpe drivers and components for growth. Creativity model
described the knowledge, personality, intellectual ability, motivation, and environment and thinking style. The model implemented
creativity model that solve the problems by involving factors like verification, incubation, illumination, and preparation.
Innovation model:
Technology push model: the model is developed in 1960 by NASA and the model support the systematic work that manages the
working between the suppliers and contractors. The model complete first task and then move to another task and reduced the technical
issues. The market pull model has developed the idea of technology push model. The third model is coupling model that
acknowledges the market trend and customer satisfaction and developed a standardized method for the project.
Interactive model created an interface for supplier and introduced relation among the large and small business organization. The
network model is the fifth generation method that transferred the knowledge of products that is required for business success. The
latest model of innovation is a network model that is developed in 1990 and focused on industrial research for introducing high
productivity and quality (Cepeda-Carrion et al., 2019).
An entrepreneur is a process that includes the knowledge market behavior and performance for the rough business. It focused upon the
investment of business and outcome form the business. The strategy analyzes the strategy of the business organization with a
competitive market for improving the growth of the business organization. Both creativity and Entrepreneur are working for the
individual and business group for identified the issues in the business strategy and provide new innovative ideas that improve that

business. It removes barriers for the foreign business and introduced new factors that implement for the growing business ( Bason,
2018).
Small Entrepreneur
In the case study of Clarasys, the CEO introduced a creative strategy for the motivation of the employee and the result of the creative
strategy is improved the productivity of the company. The company includes the management to select more qualified staff for the
post and improve the relation among the employee for effective communication skills. The company includes the products that are
different from the company menu and the thought is to establish the organization as a leading company in the world. Creativity pushes
the Entrepreneur for the effective path that achieved the outcome for the business. Innovation and creativity are required for an
Entrepreneur that includes the factor of success and involving quality of service. Competition and new trend of market required
innovation for the small business Entrepreneur (Amabile & Pratt, 2016).
Wallas creativity theory: The theory is included the stages of creativity like verification, incubation, preparation, and illumination. The
first stage is a starting stage that is called preparation and in this stage, brain is generating a new innovative idea for the organization.
The next stage is incubation in which the creative idea is analyzed by the decision and creativity for the effective outcome of the
innovation. The next stage is used to measure the expectation with the idea and the last stage if verify the innovative though with the
real world.
Creative process model and theories are focused on the growth of the Entrepreneur that involves the thought that improves the quality
of the business and implements target market plan to reduced risk in the business. For the new business and globalization creativity is
the important factor that identified the growth of the organization. Creativity identified the effective plan that manages the
environmental factors of the foreign country and provided improved decision making that involves the policies and regulation with the
favour of the organization (Gralewski & Karwowski, 2018).

Creativity and innovation in Academic research:
Creativity includes new innovative learning style in the education that improved the efficiency of the students. According to the
analysis of creativity models and theory identified that the creative though improve the thinking of the learner and developed the
imagination of the student. The creativity shows positivity effect in the education sector and develops more ideas that needed for the
competitive strategy. The efficiency of creativity includes more imagination and plan that developed effective quality for the specific
task with the high return. Creativity and innovation push the learner for the best thought and improves the thinking of the learner that
provided creative ideas and more effective plan Creativity includes the function that increased the attention of a learner for the
education and the outcome of this the learner effectively understand the importance of the education. Creativity and innovative factors
are provided effective benefits for the learner and also the educator. The theory of creativity includes the factor that improved the
quality and thinking of the learner. Innovation and creativity are the processes that provided a wide range of thinking and ability to
transform new ideas with the practice. The analysis is described that the knowledge of creativity is improved the source of information
and support in the identification of new problem-solving ideas for the organization (Loewenstein & Mueller, 2016).
The essay contains information on innovation and creativity that support to make an effective plan for target marketing. New ideas
and facts for the issues of organization introduced effective decision making by the use of creativity. Creativity is the collection of
new thoughts and innovation is a term that applies the ideas in the practice. The essay described the models and theory with the
benefits.

Task 3
Module Learning Log
Week What happened? Your learning
experience
Reflections
Week 1. Understand Creativity Understand the meaning of creativity and how the thing is work.
Week 2. Understand Innovation The knowledge about innovation is gathered in the class and understands
the approach of innovation.
Week 3. Determine the relation of innovation and
creativity
Creativity and innovation are related to each other. The creativity
includes the new thoughts and ideas in the mind and innovation apply
them idea in the practice.
Week 4. Information gathering and collect data The primary knowledge is collected from the books and magazine and
the secondary information is gained from online sources like email and
library.
Week 5. Understand the benefit of innovation and
creativity
The methods and approach include best vision and new trend of the
market to improve productivity and reduced the risk.
Week 6. Knowledge gathered about the marketing
mix and analysis
The strength, weakness, threats, and opportunities are identified by the
analysis and understand the market strategy of RoSa.
Week 7. Understand the segmentation and the The knowledge is support for analysis of the new market trend and user

issues in the market. experience and level of satisfaction.
Week 8. Knowledge is gathering about the model
of innovation and creativity.
The information has described the importance of this model for the
effective planning of the business and how the model created an
effective business design.
Week 9. Data about the SME The small-medium organization is growing market organization of any
country and provided a major in the growth of the country growth.
Week 10. Analysis of the role of innovation in
business organization
An analysis of Clarasys organization is considered that effectively
discussed the role of innovation and creativity in the company growth.
Week 11. Measured the efficiency of innovation. Applying the theory of innovation in the organization the management is
improved and all the working in the business organization is created in a
controlled way.
Week 12. Workplace experience The visit to the organization is provided a lot of information about the
working of employees and leadership skills.
Summary
of
reflections
The classroom is provided information
about the specific task with an accurate
example. The external knowledge is
support to understand the task with the
practice and workability.
The classroom information about creativity and innovation is provided
help in the understanding of the work in the organization. The visit to the
organization improved the practical knowledge and effectively showed
the management skills and sequential working design of the
organization.

Conclusion
The essay has described the information of innovation that is required for target marketing. Innovation includes an effective plan for
improving the working and quality of the organization. The essay has described the role of motivation for the organization and how
skilled employees are important in the growth of the organization. This essay contained the future aspect of creativity and innovation
that is required for the business. Theory of creativity is included in this essay that is created a sequence for design effective
management plan for the organization.

References
Schneider, S., & Spieth, P. (2013). Business model innovation: Towards an integrated future research agenda. International Journal of
Innovation Management, 17(01), 1340001.
Bason, C. (2018). Leading public sector innovation: Co-creating for a better society. Policy Press.
Rayna, T., & Striukova, L. (2015). Open innovation 2.0: is co-creation the ultimate challenge?. International Journal of Technology
Management, 69(1), 38-53.
Amabile, T. M., & Pratt, M. G. (2016). The dynamic componential model of creativity and innovation in organizations: Making
progress, making meaning. Research in Organizational Behavior, 36, 157-183.
Astutik, S., Nur, M., & Susantini, E. (2016). The validity of Collaborative Creativity Model.
Gralewski, J., & Karwowski, M. (2018). Are teachers' implicit theories of creativity related to the recognition of their students'
creativity?. The Journal of Creative Behavior, 52(2), 156-167.
Loewenstein, J., & Mueller, J. (2016). Implicit theories of creative ideas: How culture guides creativity assessments. Academy of
Management Discoveries, 2(4), 320-348.
Cepeda-Carrion, G., Cegarra-Navarro, J. G., & Cillo, V. (2019). Tips to use partial least squares structural equation modelling (PLS-
SEM) in knowledge management. Journal of Knowledge Management, 23(1), 67-89.
Tzu, S. (2018). Winning the Competition. Business Innovation and ICT Strategies, 313.