ENTREPRENEURIAL MARKETING GROUP PRESENTATION: Innovation Importance

This presentation examines the significance of innovation in entrepreneurial marketing, focusing on strategies and practices relevant to Small and Medium Enterprises (SMEs). It begins with an introduction to entrepreneurial marketing, distinguishing it from traditional marketing and highlighting its customer-centric approach. The presentation uses the "Little Shoes Company" as a case study, exploring its background and business operations. Key concepts such as marketing practices, including word-of-mouth, relationship, and internet marketing, are discussed. It also delves into the differences between marketing and entrepreneurial marketing, and the operational issues in entrepreneurial marketing. The presentation emphasizes customer focus, objective orientation, and the adoption of effective marketing practices. The conclusion summarizes the benefits of entrepreneurial marketing for organizations, particularly SMEs, and reinforces the importance of innovation and customer engagement. References are provided for further research.

ENTREPRENEURIAL
MARKETING GROUP
PRESENTATION
(“To identify the importance of innovation in
development of entrepreneurial marketing strategy”)

Content TableContent Table
 Introduction
 Background of Little Shoes Company
 Entrepreneurial and SME
 Definition of Marketing Practice
 Innovative marketing Practices
 Marketing practice
 Word of mouth Marketing

Content Table
 Relationship marketing
 Innovative Marketing
 Internet marketing
 Adoption of marketing practice
 Difference between marketing and entrepreneurship marketing
 Operational issues in entrepreneurship marketing
 Conclusion
 References

INTRODUCTION
 Entrepreneurial marketing is not about single marketing
strategy but it is more related to marketing spirit which
differentiates it from other traditional marketing practices.
 It involve several fundamental principles of marketing
because they are designed with motive of customer
attraction and generating revenue

Background of Little Shoes Company
Little Shoes Company which is shoes manufacturer in UK. It was
established in 2007 and it is located at two places in UK i.e., 6
Wollaton Rd, Beeston, Nottingham NG9 2NR as well as 30
Gordon Road, West Bridgford, Nottingham NG2 5LN.

Entrepreneurial and SME
 Small and medium size companies are which operate their business
at small scale by employing few staff members. Such corporations
have approx.
 50 employees or less than that as well as small business marketing
environment consider both external and internal factors (González-
Benito, Muñoz-Gallego and García-Zamora, 2015).

Entrepreneurial Marketing
Customer focus - Here the business of The Little Shoes Company
will follow the marketing strategy focusing on their customers
exact needs and wants .In order to do so they will identify what
exactly the need, wants and desire of their customers is so that
they can choose the activity of marketing a product can be
performed significantly within SMEs.

Continue
Objective oriented - This features of business marketing
environment is the core for every type of corporation as
in this the main concentration is on full fill objectives of
both customers and company so that both of these can be
served in a effective manner. (Lee, Hallak and
Sardeshmukh, 2016).

Definition of Marketing Practice
Marketing introduces as the art of making prospective
customers and consumers to be interested in goods and
services offered by SMEs. Marketing includes doing
investigation, advertisement, promotion and distribution
of the products and services for sale (Maritz and
Donovan, 2015).

Innovative Marketing Practices
 Innovative marketing refers as the set of innovative
activities and processes that market and pass on unique
services and products to a group of customers.
 Marketing and innovation are two different words that
should be understand (Miles and et. al., 2015).

Marketing Practices
There are several best practices which help in conducting
marketing such as word of mouth, innovative,
opportunistic and many more. Word of mouth, innovative,
relationship and internet marketing are some essential
examples of marketing practices.

Word Of Mouth Marketing
 It is also known as word of mouth advertising as well as
WOMM is simply social media era's version of simple word
of mouth.
 Word of mouth also involve traditional and modern
marketing. Thus, in traditional information related to product
and services spread from one person to another on the basis of
recommendation (Nijssen, 2017).