Entrepreneurial Marketing: SME vs Large Business Report

This report provides a comprehensive analysis of entrepreneurial marketing, focusing on the differences between marketing practices in Small and Medium Enterprises (SMEs) and large corporations. It examines the unique characteristics of the SME marketing environment, including resource constraints and the importance of local market focus. The report identifies key operational issues faced by new ventures and small businesses, such as intense competition, poor marketing strategies, lack of funds, and limited technological capabilities. It then delves into relevant entrepreneurial theories, including economic theory, innovation theory, and social behavior theory, highlighting their implications for marketing efforts. Furthermore, the report explores best practice methods, specifically word-of-mouth and innovation marketing, as effective strategies for SMEs to enhance their marketing outcomes. The analysis is contextualized using the example of Hawthron International Company, a UK-based clothing manufacturer, to illustrate the practical application of the concepts discussed.

Entrepreneurial
Marketing

Contents
INTRODUCTION.......................................................................................................................................4
MAIN BODY..............................................................................................................................................4
Analyze the distinguishing features of the small business marketing environment.................................4
Identify key marketing operational issues faced by new ventures and small...........................................5
Entrepreneurial theory.............................................................................................................................6
Best practice methods..............................................................................................................................8
CONCLUSION...........................................................................................................................................8
REFERENCES..........................................................................................................................................10

INTRODUCTION
Marketing can be defined as the practices which organizations conduct to promote a
particular product. It is very critical that companies carry out marketing strategies efficiently in
effort to expand company profits and revenues. There are various advertising and marketing
methods and can be used by small and medium-sized companies to improve corporate practices
(Byun and Ha, 2020). Entrepreneurial marketing is a constructive recognition and utilization of
chance to acquire and maintain productive clients by novel undertaking risk reduction,
maximizing capital and generating value. This report based on the Hawthron international
company which is established in UK. The company was established in 13 March 2014 and
employee number 10. It is a manufacturing organisation that mainly dealing into clothing. This
report contains differences between marketing activities that conduct in SME and large
corporation. It consists of problems which the SME Company faces when carrying out business
operations. This article analyzes various ideas of entrepreneurship in order to take better and
more successful decisions. There are numerous promotional strategies that are thoroughly
evaluated to improve marketing efforts.
MAIN BODY
Analyze the distinguishing features of the small business marketing environment.
There are various types of organizations doing businesses in the same field. Each and
every company carries out business operations in an efficient effort to accomplish specific
objectives. Organization is largely categorized into small and medium-sized organizations as
well as large. Organization of small and medium-sized enterprises could be described as small
and start - up enterprises operating in small areas of the world. Small and medium-sized
businesses have very scarce resources for promotion and customer attraction. Small company is
being established for the purpose of providing local business district services and goods
(Drummond, McGrath and O'Toole, 2018). There is very little room for this sort of company to
market it. Organizing small and medium-sized businesses requires fewer workers to conduct
company tasks and events to accomplish specific targets. Those organizations that conduct
business operations in various parts of the world can be defined as large organizations. Bigger

and international company, to establish good consumer relationships, delivers quality products
and services. Wide Corporation strives to increase organization’s revenue and earnings. Some
example of large organizations like Bentley, Marks & Spencer and many others.
It has been analyzed that the distinction between SME and large organizations is huge.
Proper and effective execution of promotional system is essential for all forms of leadership.
There is indeed a variation here between series of behaviors established for SME association's
selling a product and large enterprises. SMEs like Hawthron generate their consumers by
promoting the product in headlines-paper ads. These forms of business, by selling the products
creatively and innovatively, will be capable of communicating with performance priorities. SME
enterprise marketing efforts are for constrained commercial district only. When advertising
campaigns are carried out in a more productive and efficient way as a wide or international
corporation. M&S Company, for example, uses both new and conventional marketing practices.
Traditional advertising that M&S business makes are traditional media advertising, public
relations, special offers, etc. Advanced advertising campaigns usually involve advertising on
social media, posting on different social media platforms etc.
Large companies have a relatively large market footprint and a wider pool of clients
relative to small and medium-sized businesses. Most large and medium - sized businesses have
different divisions that carry out marketing efforts. For example, H&M organization has a
specialized marketing department that is very well educated to conduct marketing campaigns
successfully and to also promote the product to a wide market area. But at the other side, there is
no different division for SME organizations to carry out marketing campaigns or promote high-
quality products to potential audience (Eggers, Eggers and Kraus, 2016).
Identify key marketing operational issues faced by new ventures and small
In present time manufacturing industry Hawthron Company faces a number of challenges
even when trying to conduct its economic activities, and also product and services. Analyzing
and analyzing different issues and concerns that are arising are very relevant for the business
working in the SME market. The significant problems that SME organizations are facing through
marketing strategies are discussed in detail elsewhere here.

Intense competition: There is strong competition throughout the commercial district
which will affect SME market success and marketing department. There are several excellently-
established and international companies capable of performing marketing campaigns in a
productive and healthy way in Hawthron organization (Eggers, Hatak and Niemand, 2017).
Poor marketing strategies: Poor or underprivileged marketing efforts will adversely
affect Hawthron organization. Much of the relatively smaller organization lacks adequate or
architectural features that’ve been skilled in creating promotional campaigns. Fewer
entrepreneurial competencies can contribute to negative effects on company when designing
consumer attraction techniques.
Lack of funds: Investments are among the key organizational components and
ineffectual investments would have a significant effect on Hawthron corporate marketing
operations. Business models require huge sums of funds and much other economic ability to
carry out business marketing efforts successfully.
Less technology: Hawthron Company has very little technical comparison consequences
that affect the organization's entire efficiency. More up to date and advanced technology is very
cost-effective, requiring highly qualified workers to be using marketing campaigns adequately.
Entrepreneurial theory
Organization can be described as the organization where businessman is capable of
taking management decisions and also enhancing customer satisfaction. There are various
varieties of the concept of entrepreneurs that independent states in requires supervision and
reference point for conducting business operations. In order to carry out company operations
efficiently, it is essential for SME organizations to recognize various theory of entrepreneurship.
Theory can be described as the justification of obtaining possibly the best-tested scientific
methodology and verified with showed a significant positive relationship (Haryati, Surahman,
Kurniawan and Amalia, 2019). In the context of SME apply various types of Entrepreneurship
theory such as:
Economic theory of entrepreneurship: This theory and the motive for improving this
theory is to establish the concept of entrepreneurial enterprise as risk-takers. It has been
calculated that income activity occurs only when the country and organization's financial

situation is favourable. This theory says the main motivating factors are organizational financial
incentives. Entrepreneurship economic theory states that there is an enormous connection here
between entrepreneur and also nation market circumstances. Effective conducting of business
operations and attaining intended outcomes is very challenging for company.
Innovation theory of entrepreneurship: This model is proposed to examine the
important impact on entrepreneurial intentions and its operational activities on technology
development (Hoque, 2018). Joseph Schumpeter advances the innovation concept of creativity. It
has been believed that a businessman should have skills and ability to implement new and
creative technology and methods for achieving the business goals. Innovation plays an important
role in operational efficiency that will facilitate knowledge organizational effectiveness. There
are multiple facets of innovation which will affect the workers performing effectively and
efficiently. Creative technology will contribute to the creation of new, innovative goods and
services that will solve consumer problems. This innovation principle provides workers with
instructions from that they can gather and combine manufactured goods for various suppliers to
produce unique, creative goods for buyers.
Social behavior theory: This entrepreneur theory would have an influence on
employee's success. Businessman demand wants to rethink the organization's social, economic,
and also monetary system. Considering the social, political as well as economic structure that
will have an effect on organizational performance is very essential for an organization.
Performance appraisal will result in immediate influence in the organization as it is important for
the organization to create a strategy acknowledged by the organization. This theory states that
there are 4 key systems of social system including such framework of restriction, request,
possibilities and framework of labor. That will have an immediate influence on manufacturing
demand.
Marketing theory: There are several explanations associated with marketing and
considering these explanations while trying to conduct marketing efforts is very beneficial for a
business. Marketing theories involve Ansoff Matrix, target market 7 Ps, Pestel analysis, etc.
These all marketing methods are very useful in making better plans and execute alternative
methods that will contribute to institution's progress and expansion (Morgan, Anokhin and

Wincent, 2016). Consideration of these common advertising research and models is essential for
organization in order to improve organizational efficiency.
Best practice methods.
There are different promotional strategies or approaches that will allow SME
organizations to improve and more effectively carry out marketing efforts. The two main
industry standards that are of great help to organization are word of mouth and also technologies.
Both of these are optimized and effective advertising strategies that can help the SME-based
Hawthron business draw significant types of followers to the organization. Consideration of
these marketing strategies is important for companies as this can help to assert corporate
efficiency and also meet set goals. The word of mouth and the technique or procedures used for
market orientation are mentioned in detail elsewhere here.
Word of mouth: This is one of the fastest and most suitable traditional marketing that
Hawthron Company, which performs business operations in the limited market segment, is
using. Word of mouth can be defined as “the process through which company can draw people
and also assist consumers to buy SME product and services. Word of mouth advertising section
requires blog posts, viral marketing as well as digital marketing. This is a cost-effective approach
which will help to influence clients and also establish good relationships with us. A single
suggestion could have far bigger effect in today’s modern hyper-connected world – leading to
word - of - mouth (WOMM) or word of mouth ad campaigns to focus on the incentive. Most
success factors and marketing campaigns promote natural word of mouth, but social media
platforms in general may have had the specific goal of increasing social awareness of an online
company.
Innovation: Technological inventions including such wind generate solar energy,
geothermal power, open sea wave energy and several other effects of change are part of the
innovations. These examples of active new tech profit maximization will definitely contribute
positively to environmental sustainability (Ribau, Moreira and Raposo, 2017). Innovation
marketing can be described as the process in which organization can effectively and innovatively
carry out marketing campaigns. The aim of this advertising is to promote and place Hawthron
Company and its products in just such a way that the organization achieves preferred targets and
goals. An innovation strategy is a program that a organization uses to facilitate developments in

technologies or services, typically by spending resources in R&D activities. In businesses trying
to achieve competitive edge, a development plan is important. The service or product is created
will be motivated by an successful marketing plan and incorporate anything new. They would
like to increasing the appeal of an existing offering as a business, or produce anything entirely
new that will attract the customer.
CONCLUSION
It can be concluded from the above mentioned report that there are different factors
connected to SME organizational success. The advertising campaigns of SMEs and also large
companies differ enormously. It is extremely important for SME organizations to carry out
advertising tasks effectively and efficiently by analyzing the significant problems impacting
employee success. There are several hypotheses entrepreneurship development and this offers
organizational services by providing the organization with recall information. Marketing theories
are the structure designed to support company, so that marketing strategies can be carried out.

REFERENCES
Books and Journal
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Ribau, C. P., Moreira, A. C. and Raposo, M., 2017. SMEs innovation capabilities and export
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