Entrepreneurial Mindset: Case Studies, Traits and Challenges

This presentation delves into the entrepreneurial mindset, defining it as the beliefs, values, and thoughts that shape an entrepreneur's behavior, emphasizing a positive outlook, creativity, and risk-taking. It uses Ernst & Young as a base for providing insights to small businesses. The presentation features case studies of entrepreneurs like Guillaume Pousaz, founder of checkout.com, and Peter Jones, a well-known British businessman, highlighting their skills, characteristics, and the situational factors that influence their strategies. It also discusses social entrepreneur Nigel Kershaw and his work with the Big Issue Group. The presentation further explores entrepreneurial personality traits, the impact of background and experience on entrepreneurship, and concludes by emphasizing the positive contribution of small businesses to economic and social development. The presentation includes references to relevant academic articles.

THE MINDSET OF THE
ENTREPRENEUR

Introduction
Entrepreneurial mindset is defined as the beliefs,
values, and thoughts of an entrepreneur which
defines his behaviour. This type of mindset always
has positive outlook of everything, they are mostly
creative and ready to take risk. For this presentation
Ernst & Young consultancy firm is taken as the base
company, in order to provide advices and market
intelligence to small businesses and entrepreneurs.

Local entrepreneur
Guillaume Pousaz
 He is the founder and CEO of checkout.com
 Founded checkout.com in 2012 with the main focus
of capturing the chance offered by the e-commerce
global trends
 It is presented the biggest series A fundraise and the
series A globally.

Skills
 Innovative
 Leadership skill
Characteristics
 Enthusiasm
 Decisiveness

Global entrepreneur
Peter Jones
 He is a famous entrepreneur and one of the famous
British businessman personality.
 He was born on 18 march 1966, England
 The is famous television presenter having net worth
of around 450 million.
 He is a famous entrepreneur globally known as the
Dragon Dan.

Skills
 Leadership skills:
 Cultural knowledge:
 Adaptability and Flexibility:
 Communication skill:
Characteristics
 Global strategic thinking
 Overseas Experience
 Global strategic thinking

Social Enterprise
Nigel Kershaw
 He is the CEO of big issue group
 He joined the big issue group in 1994 as instantly
become its CEO
 He has great experience of building and reformation
of operational business.
 The big issue is known as one of the best well
known social enterprise working towards the
enhancement of the society

Skills
 Emotional intelligence
Characteristics
 Fairness
 Knowledge

Situational factors, similarities and differences
 Similarities: In case of dynamic situation all the
global and local entrepreneurs will try to understand
the change and will try to handle the situation by
taking corrective actions.
 Differences
Situation Global leader Social Leader
Dynamics changes In case of dynamic
changes the global
leader will try to
understand the
change and then will
accordingly formulate
the strategies in order
to overcome the
situation.
Whereas the social
leaders will not be
much effected by the
dynamic changes as
compared to the
global leaders as the
social entrepreneurs
are supported by the
government.

Entrepreneurial Personality traits
The entrepreneurial personality plays an important
role in reflecting entrepreneurial motivation and
mindset
 Openness:
 Conscientiousness:
 Extraversion:
 Agreeableness:
 Neuroticism

How background and experience can
hinder or foster entrepreneurship
 The personal background and the experience plays
an important role in fostering and hindering
entrepreneurship, a personal background and
experience can lead to the success or failure of a
business. The personal background includes the
entrepreneur family, friends, and support from them
helps in motivating him towards the growth and
success in the business.

Example: Apple by Steve Jobs
 Apple business is one of the top international
industry once started as small business by Steve
jobs, who started this by designing their computer
using his calligraphy skills.
 Steve Jobs was a dropped out student from Reed
college learning humanity.
 According to him his learning has helped him
throughout his life in whatever he did.
 At present apple is one of the top global leader
having the top brand image in the market.