Entrepreneurial Opportunities: Gap Analysis and Market Strategy

This presentation provides an analysis of entrepreneurial opportunities, focusing on gap analysis as a key tool. It begins with an introduction and then delves into the application of the McKinsey 7-S model to assess a specific business idea: the introduction of a biodegradable water bottle. The analysis covers various aspects, including strategy, structure, systems, skills, staff, style, and shared values, to identify gaps and opportunities within the market. The presentation also includes an interpretation of the gap analysis, highlighting the importance of internal factors for developing innovative ideas and achieving competitive advantage. Finally, the presentation concludes by emphasizing the significance of gap analysis for the successful implementation of new and creative business ideas within the target market. References are included to support the analysis.

Identifying Entrepreneurial
Opportunities

Table of Content
 Introduction
 Gap Analysis
 Interpretation
 Conclusion
 References

Introduction
 This presentation will be providing brief of market analysis for particular business
idea that is proposed by a entrepreneur. All the data collected in gap analysis also
will be presented in the presentation.

Gap Analysis
 For the process of Gap analysis process McKinsey Seven S model has been used.
Strategy
This aspect is concerned with developing a idea in order to achieve competitive
advantage which is sustainable. The company has come up with a strategy that is to
introduce a product in the market that is a biodegradable water bottle. It will help the
company to gain competitive advantage in the market which is linked with the mission,
vision and objectives of the company.
Structure
This aspect is concerned with dividing the units of the business in an organized manner
that is why for the introduction of this product the company has made a different
department and guided them to who are accountable to whom.

Cont...
System
This aspect is concerned with helping to get the day to day activities of the business so
that it can be ensured that all the gaps are analysed Managers of the company puts all of
their focus in bringing and implementing the change.
Skills
This aspect is the eligibility criteria for the employees of the company and if or not they
are able to perform well and their capabilities are enough for the requirement of
introducing the product.
Staff
This aspect helps the company to assess that how many employees will be required for
the project of biodegradable water bottle and what type of employees is needed.

Cont...
Style
This aspect is concerned with describing the fact that the top level managers of the
company look after the operations of the company. Their way of interaction and actions
taken by them so that it increases the value of the company.
Shared Values
This aspect is considered as the core of this analysis and model. There are some
standards and norms which guides the behaviour of employees and their actions and it is
considered as foundation of every company.

Interpretation of Gap Analysis
As per the above analysis there are different factors has been analysed in the report that
can be considered by the company to evaluate the effectiveness of the data in the target
market. In this process all the internal factors of market gap analysis has been analysed
to develop better result for the innovative idea.

Conclusion
 This presentation is concluding the importance of the gap analysis for the successful
implementation of new creative idea for the performance of organization in the
target market.

Refrences
Andersson, G., 2018. Identifying Entrepreneurial Opportunities for Black Ownership in
Manufacturing(Doctoral dissertation, University of Cape Town).
Xu, X., 2020. Identify Entrepreneurial Opportunities. In Introduction to
Entrepreneurship (pp. 95-118). Springer, Singapore.

Thank You